Lighter Case

Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months

716K

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

1.2%

Market size, estimated

$102Ka year

Peak month

December1.7× the quietest month

Top search term

lighter case227K searches a year

Listings sell for $11.75 on average, from $5.15 to $49.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $11.75 that is $0 to $1K a year per listing.

Average price

$11.75under the $15 to $100 sweet spot

Price range

$5.15–$49.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.0%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #95 within Lighters & Matches. It carries 558 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

97%

Out of stock, average day

4.2%

Average rank

#95in Lighters & Matches

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

558per listing

Listings tracked

62

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months