Lighter
Worth a lookShows a $16.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$16.9M$16.9M/yr · 20.6M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Price range
Great$4.71–$53.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad7,459.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Is lighter profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lighter is a $16.9M/yr Amazon United States market (20.6M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Worth a look — 68/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
lighter market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1.0M–1.0M
- avg 20,000–25,000/product
- Revenue / yr
- $14.1M–$14.1M
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 75%
- Out of stock
- 0.6%
- Avg brand age
- 47 months
- Avg seller age
- 157 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
114
Top-5 brand share
64%
Top 20: 94%
Top-5 click share
34%
Top 20: 67%
Open market
32%
- BIC42%
- LcFun6%
- MEIRUBY6%
- TOPKAY6%
- Bere Vino5%
- fukkuda5%
lighter demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top lighter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lighter5.4M/yr
- lighters2.8M/yr
- bic lighters2.6M/yr
- torch lighter2.5M/yr
- candle lighter1.4M/yr
- electric lighter1.1M/yr
- butane lighter693K/yr
- lighters long stem202K/yr
- lighters bic pack613K/yr
- cool lighters495K/yr
Top lighter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIC Maxi Pocket Lighters Dependable and Long-Lasting Assorted Colors 10-Pack (Colors May Vary)
BIC$12.044.8★34,638 rev
BIC Multi-purpose Classic Edition Lighters Long Durable Metal Wand Great For Grills Fireplaces and Candles Utility Lighter Assorted Colors 4-Count
BIC$14.364.6★26,390 rev
Lot Classic Disposable Lighter Soft Flame Kitchen Lighter - Newly Improve Quality Upgraded Perfect Strike Every Time - Lighters in Assorted Colors Pocket Style - Pack of 50
Bere Vino$8.274.2★1,520 rev
FUKKUDA Electric Arc Candle Lighter with Safety Switch - USB Rechargeable Windproof & Flameless for Romantic Evenings Valentines Day Gift & Stocking Stuffer (Obsidian Black)
fukkuda$8.564.4★20,114 rev
BIC Maxi Pocket Lighters Long-Lasting and Safe Candle Lighters Assorted Colors 15-Pack (Colors May Vary)
BIC$15.994.8★5,418 rev
Newest
by launch date
Torch Lighters Butane Lighter 2 Pack Windproof Adjustable Jet Flame Torch Lighter Butane Refillable Gas Torch Lighter for Candles Grill BBQ Fireplaces Camping ((Not Prefilled)
TOPKAY$11.244,444 rev
4 Pack Candle Lighter Long Lighters Refillable Butane Lighters for Candle Camping Fireplace Party BBQ Grill(No Fuel)
Kissycat$14.59927 rev
BIC EZ Reach Pastel Lighters Reliable and Safe Candle Lighter 6-Pack
BIC$17.41329 rev
BIC Maxi Pocket Lighter Special Edition Counterculture Series 8 Count Pack of Lighters
BIC$16.309,339 rev
LcFun 2 Pack Candle Lighter USB Rechargeable Electric Plasma Arc Lighters with Safety Lock Windproof Flameless Lighters Long Stem Matches for Candle Grill BBQ Camping Gas Stoves (Black Gold)
LcFun$7.381,398 rev
Trending
90-day click momentum
Torch Lighters 4 Pack Butane Refillable Jet Flame Torch Lighter Windproof Safe Multi Utility Lighter for Candles Fireplaces Campfires Grill (Without Butane) (Black/Red/Blue/Green)
TOPKAY$12.194.0★
Torch Lighters Butane Lighter 2 Pack Windproof Adjustable Jet Flame Torch Lighter Butane Refillable Gas Torch Lighter for Candles Grill BBQ Fireplaces Camping ((Not Prefilled)
TOPKAY$11.244.3★
BIC Maxi Pocket Lighters Cool and Reliable Whimsical Collection 8-Pack
BIC$16.784.8★
Lot Classic Disposable Lighter Soft Flame Kitchen Lighter - Newly Improve Quality Upgraded Perfect Strike Every Time - Lighters in Assorted Colors Pocket Style - Pack of 50
Bere Vino$8.274.2★
4 Pack Candle Lighter Long Lighters Refillable Butane Lighters for Candle Camping Fireplace Party BBQ Grill(No Fuel)
Kissycat$14.591.9★
What reviews say buyers love and hate about lighter
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“The build quality is excellent”
“Ease of use”
“EASY TO CHARGE”
“Gets the job done”
“Works like magic”
“These Topkay butane torch lighters are lightweight”
“Still look new”
“Good lighting”
“Very powerful”
What buyers complain about
“poor quality control”
“Did not work”
“Broke after first use”
“It leaks”
“Can't charge”
“Difficult to Use”
“Expensive”
“Small”
“FIRE HAZARD”
“False advertising”
Top return reasons
Common lighter questions
- Is lighter profitable to sell on Amazon United States?
- The niche generates $16.9M/yr across 57 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (68/100).
- How competitive is the lighter niche?
- 29 brands and 114 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in lighter?
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 0.7%.
- When does demand for lighter peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the lighter niche?
- Listings span $4.71–$53.54; the average listing price is $14.05 (sweet spot $15–$100). The average incumbent carries 7,459 reviews — the moat a new listing must climb.