lighter
Worth a lookShows a $16.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$16.9M$16.9M/yr · 20.6M searches
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Price range
Great$4.71–$53.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad7,459.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lighter is a $16.9M/yr Amazon United States market (20.6M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Worth a look — 68/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 1.0M–1.0M
- avg 20,000–25,000/product
- Revenue / yr
- $14.1M–$14.1M
- units × avg price
- Launch success
- 100%
- 6 of 6 new (360d)
- Conversion rate
- 5.9%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 75%
- Out of stock
- 0.6%
- Avg brand age
- 47 months
- Avg seller age
- 157 days
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
114
Top-5 brand share
64%
Top 20: 94%
Top-5 click share
34%
Top 20: 67%
Open market
32%
- BIC42%
- LcFun6%
- MEIRUBY6%
- TOPKAY6%
- Bere Vino5%
- fukkuda5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 57 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIC Maxi Pocket Lighters Dependable and Long-Lasting Assorted Colors 10-Pack (Colors May Vary)
BIC$12.044.8★34,638 rev
BIC Multi-purpose Classic Edition Lighters Long Durable Metal Wand Great For Grills Fireplaces and Candles Utility Lighter Assorted Colors 4-Count
BIC$14.364.6★26,390 rev
Lot Classic Disposable Lighter Soft Flame Kitchen Lighter - Newly Improve Quality Upgraded Perfect Strike Every Time - Lighters in Assorted Colors Pocket Style - Pack of 50
Bere Vino$8.274.2★1,520 rev
FUKKUDA Electric Arc Candle Lighter with Safety Switch - USB Rechargeable Windproof & Flameless for Romantic Evenings Valentines Day Gift & Stocking Stuffer (Obsidian Black)
fukkuda$8.564.4★20,114 rev
BIC Maxi Pocket Lighters Long-Lasting and Safe Candle Lighters Assorted Colors 15-Pack (Colors May Vary)
BIC$15.994.8★5,418 rev
Newest
by launch date
Long Reach BBQ Utility Lighter with Safety Lock Multipurpose for Grill Candles Stove Fireplace Assorted Colors 3 Pack
KNIGHTS OF ARMUR$9.8478 rev
BIC Maxi Special Edition Pocket Lighters Safe and Reliable Cool Lighter Pack High Standards Series 8-Pack
BIC$17.0423 rev
MK Candle Lighter Butane Refillable Wind-Resistant Flame 5-Pack for BBQ Camping Outdoor Use (New Pastel-5pc)
MK LIGHTER$16.221,853 rev
4 Pack Lighter Refillable Butane Lighters Long Lighters for Candle Camping Fireplace Party BBQ Grill(Fuel Not Included)
Kissycat$13.96497 rev
Electric Candle Lighter Rechargeable Windproof: Birthday Gifts for Men Women Dad Husband Flameless Dual Arc Stocking Stuffers for Men Him Camping Kitchen USB Lighters with Safety Lock
Likeny$5.11320 rev
Trending
90-day click momentum4 Pack Lighter Refillable Butane Lighters Long Lighters for Candle Camping Fireplace Party BBQ Grill(Fuel Not Included)
Kissycat$13.962.2★
BIC Maxi Special Edition Pocket Lighters Safe and Reliable Cool Lighter Pack High Standards Series 8-Pack
BIC$17.045.0★
Long Reach BBQ Utility Lighter with Safety Lock Multipurpose for Grill Candles Stove Fireplace Assorted Colors 3 Pack
KNIGHTS OF ARMUR$9.844.4★
MK Candle Lighter Butane Refillable Wind-Resistant Flame 5-Pack for BBQ Camping Outdoor Use (New Pastel-5pc)
MK LIGHTER$16.224.3★
Jet Torch Lighter Green Flame Ace Card Lighter Metal Poker Design Windproof Refillable Butane Cool Lighter Outdoor Indoor Camping BBQ Candle Birthday Gift for Men/Women (Without Gas)
LAOKSFZ$6.103.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“The build quality is excellent”
“Ease of use”
“EASY TO CHARGE”
“Gets the job done”
“Works like magic”
“These Topkay butane torch lighters are lightweight”
“Still look new”
“Good lighting”
“Very powerful”
What buyers complain about
“poor quality control”
“Did not work”
“Broke after first use”
“It leaks”
“Can't charge”
“Difficult to Use”
“Expensive”
“Small”
“FIRE HAZARD”
“False advertising”
Top return reasons
Common questions
- Is lighter profitable to sell on Amazon United States?
- The niche generates $16.9M/yr across 57 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (68/100).
- How competitive is the lighter niche?
- 29 brands and 114 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in lighter?
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 0.7%.
- When does demand for lighter peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the lighter niche?
- Listings span $4.71–$53.54; the average listing price is $14.05 (sweet spot $15–$100). The average incumbent carries 7,459 reviews — the moat a new listing must climb.
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