Lighter
PassLighter scores 68 out of 100, a Pass. Shoppers spend an estimated $16.9M a year here, demand is soft, at -9.1% this quarter, and an estimated 0.7% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 14,768 Health & Household niches · +19 vs the category median of 4968
- Market size
- $16.9M/yr20.6M searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 34%top-5 click share · 29 brands · 114 sellers
Flapen Score
Lighter against its category
The dotted line is the Health & Household average. Past it, Lighter is stronger. Inside it, weaker.
Market
The Lighter market on Amazon at a glance
Shoppers on Amazon United States searched for Lighter 20.6M times last year and spent an estimated $16.9M. The top 5 brands take 64% of clicks. Demand peaks in Dec. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 20.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.9M a year.
- Searches, last 12 months
- 20.6M
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $16.9Ma year
- Peak month
- December2.0× the quietest month
- Top search term
- lighter5.4M searches a year
02 · Price
A sale here is worth $14.05.
Listings sell for $14.05 on average, from $4.71 to $53.54. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 20,000 to 25,000 of them. At $14.05 that is $281K to $351K a year per listing.
- Average price
- $14.05under the $15 to $100 sweet spot
- Price range
- $4.71–$53.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $281K–$351K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #52 within Lighters & Matches. It carries 7,459 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 89%
- Out of stock, average day
- 0.6%
- Average rank
- #52in Lighters & Matches
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 7,459per listing
- Listings tracked
- 57
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Lighter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
114
Top-5 brand share
64%
Top 20: 94%
Top-5 click share
34%
Top 20: 67%
Open market
32%
- Brand 142%
- Brand 26%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Lighter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Lighter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lighter5.4M/yr
- lighters2.8M/yr
- bic lighters2.6M/yr
- torch lighter2.5M/yr
- candle lighter1.4M/yr
- electric lighter1.1M/yr
- butane lighter693K/yr
- lighters long stem202K/yr
- lighters bic pack613K/yr
- cool lighters495K/yr
Reviews and returns
What reviews say buyers love and hate about Lighter
We read the reviews and the return reasons for every product selling here.
“poor quality control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Leefar Glp-1 Drink Mix
$3.2M/yr+4.9%
Liposomal Glutathione
$4.6M/yr+42.3%
Nutrapure Glp1 Cutting Mix
$149K/yr+940.2%
Headstone Cleaner for Graves
$388K/yr+241.4%
Belano Pumpkin Seed Oil
$713K/yr+238.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lighter questions
Answered from the same tracked data.