Lighter

Shoppers searched for this 20.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.9M a year.

Searches, last 12 months

20.6M

Growth, 90 days vs prior 90

-9.1%

Conversion, latest week

5.9%

Market size, estimated

$16.9Ma year

Peak month

December2.0× the quietest month

Top search term

lighter5.4M searches a year

Listings sell for $14.05 on average, from $4.71 to $53.54. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 20,000 to 25,000 of them. At $14.05 that is $281K to $351K a year per listing.

Average price

$14.05under the $15 to $100 sweet spot

Price range

$4.71–$53.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

20,000–25,000

Revenue per listing a year

$281K–$351K

Returns

0.7%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #52 within Lighters & Matches. It carries 7,459 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

89%

Out of stock, average day

0.6%

Average rank

#52in Lighters & Matches

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

7,459per listing

Listings tracked

57

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

47 months