Light Blue Ribbon

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $208K a year.

Searches, last 12 months

255K

Growth, 90 days vs prior 90

+16.1%

Conversion, latest week

10.2%

Market size, estimated

$208Ka year

Peak month

May2.0× the quietest month

Top search term

light blue ribbon123K searches a year

Listings sell for $8.03 on average, from $4.63 to $15.40. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $8.03 that is $4K to $6K a year per listing.

Average price

$8.03under the $15 to $100 sweet spot

Price range

$4.63–$15.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

4.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #74 within Gift Wrap Ribbons. It carries 690 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#74in Gift Wrap Ribbons

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

690per listing

Listings tracked

28

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months