Is light blue paper plates profitable to sell on Amazon United States?

The niche generates $38K/yr across 59 tracked products. 2 of 25 products launched in the last 360 days are still selling. 90-day search growth is +28.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the light blue paper plates niche?

35 brands and 44 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in light blue paper plates?

Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 3.2%.

When does demand for light blue paper plates peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.4× the quietest.

What does it cost to enter the light blue paper plates niche?

Listings span $5.22–$64.04; the average listing price is $16.03 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.

Light Blue Paper Plates

Worth a look

Shows no brand lock-in (top 5 brands take 52% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Price range

Great$5.22–$64.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great427.95

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$16.03

avg listing price — sweet spot $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Growth

Good+28.0%

90-day search growth — must beat 0% to launch

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$38K

$38K/yr · 49K searches

Signals No Dominant Brand

Is light blue paper plates profitable on Amazon?

According to Flapen's Amazon United States niche tracking, light blue paper plates is a $38K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 56/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

light blue paper plates market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $40K–$48K; units × avg price
Conversion rate: 4.9%
Avg BSR: #456
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 10.4%
Avg brand age: 25 months
Avg seller age: 155 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

52%

Top 20: 92%

Top-5 click share

33%

Top 20: 70%

Open market

41%

NatNarr14%
CENLBJ13%
LANLISA9%
Vyntra9%
FALIZIFU8%
Xiangqu7%

light blue paper plates demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.0% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.4×

Open Trend

Top light blue paper plates search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

light blue paper plates23K/yr +22.5%4.2% conv.
light blue plates and napkins9K/yr +37.9%2.9% conv.
baby blue paper plates8K/yr +8.0%3.6% conv.
light blue party supplies6K/yr +46.4%1.5% conv.
light blue plates and napkins party supplies2K/yr +165.1%1.7% conv.

All search terms

Top light blue paper plates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LANLISA 50 Light Blue Paper Plates Disposable 25-9 & 25-7 Disposable Birthday Cake Dessert Plates For Baby Shower Easter Party Supplies

LANLISA$9.594.6★607 rev

Xiangqu 25 Set Blue Plates and Napkins Scalloped Light Blue Dinnerware

Xiangqu$18.984.5★1,379 rev

Vyntra 350 Pcs Light Blue Disposable Paper Plates and Napkins Set for 50 9 Dinner Plates & 7 Dessert Plates Tableware for Baby Shower Birthday Picnic Party

Vyntra$27.874.6★366 rev

NatNarr 30 Pcs Light Blue Plates 9 Inch Scalloped Blue Plates Dessert Party Plate Cute Paper Plate for Coastal Sea Beach Party Boy Baby Shower Birthday Bachelorette

NatNarr$8.364.7★604 rev

168Pcs Blue Paper Plates and Napkins Party Supplies Scalloped Party Plates Cups Napkins Set Light Blue Disposable Plates with Gold Rim for Graduation Party Birthday Baby Shower Gender Reveal Picnic

OuMuaMua$15.234.2★58 rev

Newest

by launch date

168Pcs Blue Paper Plates and Napkins Party Supplies Scalloped Party Plates Cups Napkins Set Light Blue Disposable Plates with Gold Rim for Graduation Party Birthday Baby Shower Gender Reveal Picnic

OuMuaMua$15.2358 rev

5mo ago

CENLBJ Light Blue Paper Plates 7 Inch Disposable Party Dessert Plates 50PCS for Birthday Baptism Baby Shower

CENLBJ$10.0676 rev

5mo ago

ZUQMZUQ 30 Pcs Blue and White Paper Plates 9 Inch Baby Shower White Dinner Plates Baby Blue Scalloped Paper Plates Party Supplies for Baby boy Shower Wedding Birthday Bridal Shower

ZUQMZUQ$8.7950 rev

7mo ago

Light Blue Party Plates and Napkins Include 7 Disposable Baby Blue Paper Dessert Plate Napkins Forks Party Supplies for Birthday Baby Shower Wedding Picnics Party Decorations for Serves 50

CENLBJ$17.79282 rev

7mo ago

CENLBJ 8Inch Light Blue Paper Plates 400GSM100 CountHeavy-Duty Disposable Party Dessert Plates for Birthday Baby Shower Wedding

CENLBJ$18.4576 rev

8mo ago

What reviews say buyers love and hate about light blue paper plates

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“Cute color”

Quality-Overall19%

“Overall an excellent set”

Strength10%

“Sturdy plate set exactly as described”

Advertised Vs Actual Product10%

“Exactly as pictured”

Value For Money8%

“Totally worth it”

Size-Overall5%

“Perfect size”

Durability4%

“hold up well without bending too easily”

Ease Of Use3%

“Convenient party pack”

Design-Overall2%

“The grooves and molded bottom add structure and strength”

Material Quality2%

“They are coated”

What buyers complain about

Thickness18%

“The plates are on the thinner side”

Size-Overall11%

“Cups are smaller”

Color11%

“More grey blue than baby blue”

Strength9%

“Flimsy”

Quality-Overall6%

“Cheap”

Value For Money5%

“This is NOT a great value”

Leak-Proof3%

“The cups leak”

Smell3%

“Really bad chemical smell”

Developmental Needs2%

“Not for adult”

Functionality-Overall2%

“unfortunately not functional”

Top return reasons

Color35%

Size-Overall31%

Value For Money9%

Quality-Overall5%

Strength5%

Advertised Vs Actual Product3%

Thin3%