Light Blue Paper Plates
MaybeThe top 5 brands take only 52% of clicks. But shoppers spend an estimated $38K a year here, so Light Blue Paper Plates is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $38K/yr49K searches / yr
- 90-day growth
- +28.0%search demand this quarter
- Competition
- 33%top-5 click share · 35 brands · 44 sellers
Flapen Score
Light Blue Paper Plates against its category
The dotted line is the Health & Household average. Past it, Light Blue Paper Plates is stronger. Inside it, weaker.
Market
The Light Blue Paper Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Light Blue Paper Plates 49K times last year and spent an estimated $38K. The top 5 brands take 52% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +28.0%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $38Ka year
- Peak month
- May2.4× the quietest month
- Top search term
- light blue paper plates23K searches a year
02 · Price
A sale here is worth $16.03.
Listings sell for $16.03 on average, from $5.22 to $64.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $16.03 that is $0 to $2K a year per listing.
- Average price
- $16.03inside the $15 to $100 sweet spot
- Price range
- $5.22–$64.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #456 within Disposable Plates, Bowls & Cutlery. It carries 428 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 10.4%
- Average rank
- #456in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 428per listing
- Listings tracked
- 59
04 · Newcomers
2 of last year's 25 launches cleared the first-year sales bar.
25 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 25
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Light Blue Paper Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
44
Top-5 brand share
52%
Top 20: 92%
Top-5 click share
33%
Top 20: 70%
Open market
41%
- Brand 114%
- Brand 213%
- Brand 39%
- Brand 49%
- Brand 58%
- Brand 67%
Demand
Light Blue Paper Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.4×
Search terms
Top Light Blue Paper Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- light blue paper plates23K/yr
- light blue plates and napkins9K/yr
- baby blue paper plates8K/yr
- light blue party supplies6K/yr
- light blue plates and napkins party supplies2K/yr
Reviews and returns
What reviews say buyers love and hate about Light Blue Paper Plates
We read the reviews and the return reasons for every product selling here.
“The plates are on the thinner side”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Light Blue Paper Plates questions
Answered from the same tracked data.