Is ligament and tendon supplements profitable to sell on Amazon United States?

The niche generates $420K/yr across 11 tracked products. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the ligament and tendon supplements niche?

9 brands and 23 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in ligament and tendon supplements?

Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Dosage. The return rate is 0.0%.

When does demand for ligament and tendon supplements peak?

Demand peaks in Jan–Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the ligament and tendon supplements niche?

Listings span $21.83–$71.71; the average listing price is $35.44 (sweet spot $15–$100). The average incumbent carries 6,259 reviews — the moat a new listing must climb.

Ligament and Tendon Supplements

Worth a look

Shows low returns (0.0%), but soft demand (-12.1% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$35.44

avg listing price — sweet spot $15–$100

Price range

Incredible$21.83–$71.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$420K

$420K/yr · 116K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,259.27

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Is ligament and tendon supplements profitable on Amazon?

According to Flapen's Amazon United States niche tracking, ligament and tendon supplements is a $420K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

ligament and tendon supplements market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: $284K–$354K; units × avg price
Conversion rate: 10.3%
Avg BSR: #512
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 92 months
Avg seller age: 155 days

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

10%

Animal54%
Pure Therapro Rx10%
Terry Naturally7%
SaltWrap7%
Dimmak Herbs6%
Vimerson Health5%
Open — no brand owns it (3 brands, 10%)

ligament and tendon supplements demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.

Peak months: Jan, Aug · busiest ÷ quietest = 1.7×

Open Trend

Top ligament and tendon supplements search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

animal flex30K/yr -1.6%14.9% conv.
tendon and ligament supplements22K/yr -1.2%3.0% conv.
tendon repair supplement14K/yr +20.8%3.2% conv.
ligament and tendon supplements12K/yr -22.1%3.0% conv.
animal flex joint supplement10K/yr -11.8%16.5% conv.
tendon supplement4K/yr -19.3%4.0% conv.
ligament3K/yr +114.4%0.5% conv.
ligament and tendon repair4K/yr -56.0%3.1% conv.
ligament and tendon supplement3K/yr -0.9%1.8% conv.
tendon repair supplements3K/yr -86.1%1.8% conv.

All search terms

Top ligament and tendon supplements products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Animal Flex - Glucosamine Chondroitin Joint Supplement for Women and Men Discomfort with Turmeric MSM Boswellia for Cartilage Joint Health Muscles Back Knees Shoulder and Hip 44 Packs

Animal$37.124.6★7,253 rev

Pure Therapro Rx Acute Injury | Tendon & Ligament Support | Convenient Once a Day Clinical Dose | Supports Tendon Health Movement & Physical Function | Pharm-Grade (90 Capsules)

Pure Therapro Rx$37.834.2★769 rev

Terry Naturally Healthy Ligaments & Tendons - 60 Vegan Capsules - Elasticity & Strength Support Supplement Promotes Collagen Production - Non-GMO Gluten-Free - 30 Servings

Terry Naturally$24.844.3★476 rev

Animal Flex Powder - Joint Support Supplement for Pain Relief Repair and Restore Muscles with Turmeric Glucosamine Chondroitin MSM Collagen and Boswellia Great Tasting Cherry Flavor 30 Scoops

Animal$28.254.4★739 rev

SaltWrap Collagen Synthesis - Collagen Peptides for Joints with Fortigel Tendoforte Best Collagen Powder for Tendons Ligaments and Cartilage Recovery and Repair NSF Certified for Sport

SaltWrap$53.684.4★595 rev

Newest

by launch date

NUTRAHARMONY$21.836,366 rev

4y ago

Animal Flex Powder - Joint Support Supplement for Pain Relief Repair and Restore Muscles with Turmeric Glucosamine Chondroitin MSM Collagen and Boswellia Great Tasting Cherry Flavor 30 Scoops

Animal$28.25739 rev

6y ago

SaltWrap Collagen Synthesis - Collagen Peptides for Joints with Fortigel Tendoforte Best Collagen Powder for Tendons Ligaments and Cartilage Recovery and Repair NSF Certified for Sport

SaltWrap$53.68595 rev

6y ago

Tendon Medic Joint & Tendon Support Supplement Mobility & Flexibility Formula Natural Non-GMO Capsules for Joint Pain Relief Tendonitis Arthritis & Muscle Recovery 60 Caps

Epoch Nutrition Sciences$32.39120 rev

7y ago

Dimmak Herbs Tendon Mending Pills- Tendon & Ligament Support- Advanced Mobility Formula for Stiffness Rotator Cuff & Achilles Recovery- Daily Soft Tissue & Injury Repair- TCM Formula

Dimmak Herbs$25.631,227 rev

8y ago

What reviews say buyers love and hate about ligament and tendon supplements

What buyers praise and complain about, mined from review topics.

What buyers love

Joint Pain35%

“Helped with knee pain”

Quality-Overall16%

“A great improvement over the product I used previously”

Efficiency6%

“Effective”

Value For Money5%

“Good Price”

Vitamin4%

“Excellent vitamins”

Advertised Vs Actual Product4%

“Worked as advertised”

Ease Of Chewing/Swallowing3%

“Easy on stomach”

Muscle Pain Relief2%

“Muscle help”

Nutritional Content2%

“Great way to get extra protein”

Strength1%

“Effective”

What buyers complain about

Functionality-Overall13%

“Ineffective”

Pain Relief-Overall11%

“Years of discomfort”

Dosage9%

“Looking at the dosage on the supplement label has me concerned”

Joint Pain9%

“Unfortunately, this did nothing to relieve my arthritis pain”

Acid Regulator/Stomach Ache Relief4%

“Didnt agree with my stomach”

Taste-Overall4%

“Not a pleasant taste”

Value For Money4%

“Expensive”

Size-Overall4%

“Very large”

Side Effects3%

“NEGATIVE SIDE EFFECTS”

Solubility2%

“This does not dissolve”

Top return reasons

Vegan/Organic25%

Side Effects19%

Flavor13%

Magnesium13%

Dosage13%