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Lifevac

Fail

The top 5 brands take 100% of clicks, so Lifevac is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$16.4M/yr5.6M searches / yr
90-day growth
-20.3%search demand this quarter
Competition
97%top-5 click share · 2 brands · 4 sellers

Flapen Score

Lifevac against its category

The dotted line is the Health & Household average. Past it, Lifevac is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lifevac market on Amazon at a glance

Shoppers on Amazon United States searched for Lifevac 5.6M times last year and spent an estimated $16.4M. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 5.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.4M a year.

Searches, last 12 months
5.6M
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
4.5%
Market size, estimated
$16.4Ma year
Peak month
October1.3× the quietest month
Top search term
lifevac1.3M searches a year

02 · Price

A sale here is worth $66.27.

Listings sell for $66.27 on average, from $9.85 to $139.14. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $66.27 that is $663K to $828K a year per listing.

Average price
$66.27inside the $15 to $100 sweet spot
Price range
$9.85–$139.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
$663K–$828K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within First Aid Kits. It carries 9,845 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5in First Aid Kits
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
9,845per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Lifevac products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 212%

Demand

Lifevac search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Lifevac search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lifevac1.3M/yr
  • choking rescue device964K/yr
  • anti choking device524K/yr
  • life vac529K/yr
  • lifevac anti choking device517K/yr
  • savelix choking device293K/yr
  • life vac choking rescue device449K/yr
  • choking device149K/yr
  • choking device for kids and adults130K/yr
  • dechoker104K/yr

Reviews and returns

What reviews say buyers love and hate about Lifevac

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Safety Standards”
38%of negative reviews mention “Value For Money”
0.6%of orders come back
“Expensive”
A buyer, on “Value For Money”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Lifevac questions

Answered from the same tracked data.