- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $16.4M/yr5.6M searches / yr
- 90-day growth
- -20.3%search demand this quarter
- Competition
- 97%top-5 click share · 2 brands · 4 sellers
Flapen Score
Lifevac against its category
The dotted line is the Health & Household average. Past it, Lifevac is stronger. Inside it, weaker.
Market
The Lifevac market on Amazon at a glance
Shoppers on Amazon United States searched for Lifevac 5.6M times last year and spent an estimated $16.4M. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 5.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.4M a year.
- Searches, last 12 months
- 5.6M
- Growth, 90 days vs prior 90
- -20.3%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $16.4Ma year
- Peak month
- October1.3× the quietest month
- Top search term
- lifevac1.3M searches a year
02 · Price
A sale here is worth $66.27.
Listings sell for $66.27 on average, from $9.85 to $139.14. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $66.27 that is $663K to $828K a year per listing.
- Average price
- $66.27inside the $15 to $100 sweet spot
- Price range
- $9.85–$139.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $663K–$828K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within First Aid Kits. It carries 9,845 reviews at 4.80 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #5in First Aid Kits
- Average rating
- 4.80 starsAmazon United States average 4.42 stars
- Average reviews
- 9,845per listing
- Listings tracked
- 6
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Lifevac products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Brand 188%
- Brand 212%
Demand
Lifevac search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Lifevac search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lifevac1.3M/yr
- choking rescue device964K/yr
- anti choking device524K/yr
- life vac529K/yr
- lifevac anti choking device517K/yr
- savelix choking device293K/yr
- life vac choking rescue device449K/yr
- choking device149K/yr
- choking device for kids and adults130K/yr
- dechoker104K/yr
Reviews and returns
What reviews say buyers love and hate about Lifevac
We read the reviews and the return reasons for every product selling here.
“Expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lifevac questions
Answered from the same tracked data.









