Lidocaine Spray Pain Relief
Launch itA $1.3M/yr market growing +24.2% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 997K searches
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.84avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.05–$29.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad8,024.22avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Is lidocaine spray pain relief profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lidocaine spray pain relief is a $1.3M/yr Amazon United States market (997K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr. Verdict: Launch it — 57/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
lidocaine spray pain relief market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 152 days
Competition: brands, sellers & click share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
41
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
6%
- Aspercreme55%
- EBANEL LABORATORIES13%
- Bactine MAX11%
- HealthWise7%
- Bactine4%
- Myderm3%
- Open — no brand owns it (2 brands, 6%)
lidocaine spray pain relief demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.2% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 2.0×
Top lidocaine spray pain relief search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lidocaine spray472K/yr
- numbing spray184K/yr
- numbing spray for feet45K/yr
- foot numbing spray for high heels47K/yr
- lidocaine spray for feet37K/yr
- lidocaine spray maximum strength30K/yr
- aspercreme spray23K/yr
- foot numbing spray16K/yr
- extra strength lidocaine pain relief17K/yr
- numbing spray for waxing18K/yr
Top lidocaine spray pain relief products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aspercreme Lidocaine Dry Spray Soothes Aggravated Nerves Numbing Topical Pain Relief Spray with Max-Strength 4% Lidocaine Sprays at Any Angle 4 Oz.
Aspercreme$10.484.4★15,195 rev
Ebanel 5% Lidocaine Spray Pain Relief Numb520 Burn Itch Relief Numbing Spray for Skin Topical Anesthetic Postpartum Hemorrhoid Treatment with Phenylephrine for Local and Anorectal Uses
EBANEL LABORATORIES$20.054.0★14,575 rev
Bactine Max Pain Relieving Antiseptic Spray with Lidocaine First Aid Pain + Itch Relief No-Sting Kills 99% of Germs* 5oz
Bactine MAX$5.714.7★14,102 rev
HealthWise 4% Lidocaine Roll-On | OTC Strength | Pain Relief Liquid | 2.5 oz. 73 mL | Non-Greasy Unscented Formula | Topical Anesthetic
HealthWise$5.054.4★4,855 rev
Aspercreme Lidocaine Dry Spray Soothes Aggravated Nerves Numbing Topical Pain Relief Spray with Max-Strength 4% Lidocaine Sprays at Any Angle 4 Oz. 2 pk
Aspercreme$23.844.4★15,195 rev
Newest
by launch dateAspercreme Lidocaine Dry Spray Soothes Aggravated Nerves Numbing Topical Pain Relief Spray with Max-Strength 4% Lidocaine Sprays at Any Angle 4 Oz. 2 pk
Aspercreme$23.8415,195 rev
Nervive Pain Relieving Spray Lidocaine Spray Nervive Pain Relief Lidocaine Topical Foot Pain Leg Pain Hand Pain Max Strength Formula for Hard to Reach Areas 4.5oz
Nervive$20.54577 rev
HealthWise 4% Lidocaine Roll-On | OTC Strength | Pain Relief Liquid | 2.5 oz. 73 mL | Non-Greasy Unscented Formula | Topical Anesthetic
HealthWise$5.054,855 rev
Myderm Medical Numbing Spray - 2 Pack 4.5 OZ - Maximum Strength 5% Lidocaine with Phenylephrine HCl and Witch Hazel - Fast-Acting with Touch-Free Application - First Aid Supplies - Made in USA
Myderm$29.87738 rev
Bactine MAX Dry Spray for Pain Relief with 4% Lidocaine - Numbing Lidocaine Spray with Cooling First Aid - Pain + Itch Relief For Minor Cuts & Scrapes Burns Bug Bites Sunburns & Postpartum Care - 4
Bactine$7.40449 rev
Trending
90-day click momentumBactine MAX Dry Spray for Pain Relief with 4% Lidocaine - Numbing Lidocaine Spray with Cooling First Aid - Pain + Itch Relief For Minor Cuts & Scrapes Burns Bug Bites Sunburns & Postpartum Care - 4
Bactine$7.404.4★
Aspercreme Lidocaine Dry Spray Soothes Aggravated Nerves Numbing Topical Pain Relief Spray with Max-Strength 4% Lidocaine Sprays at Any Angle 4 Oz. 2 pk
Aspercreme$23.844.4★
HealthWise 4% Lidocaine Roll-On | OTC Strength | Pain Relief Liquid | 2.5 oz. 73 mL | Non-Greasy Unscented Formula | Topical Anesthetic
HealthWise$5.054.4★
Myderm Medical Numbing Spray - 2 Pack 4.5 OZ - Maximum Strength 5% Lidocaine with Phenylephrine HCl and Witch Hazel - Fast-Acting with Touch-Free Application - First Aid Supplies - Made in USA
Myderm$29.874.1★
Nervive Pain Relieving Spray Lidocaine Spray Nervive Pain Relief Lidocaine Topical Foot Pain Leg Pain Hand Pain Max Strength Formula for Hard to Reach Areas 4.5oz
Nervive$20.544.3★
What reviews say buyers love and hate about lidocaine spray pain relief
What buyers praise and complain about, mined from review topics.What buyers love
“works well”
“Less expensive”
“Great, RELIABLE product”
“Great spray”
“EASY TO USE”
“AS ADVERTISED”
“no bad smell”
“It helps my knee”
“Feels good when apply it”
“It's works within minutes and lasts”
What buyers complain about
“Doesn't work as product description said”
“Hard to open”
“No pain relief”
“Not worth it”
“It does have a menthol smell”
“Had to break apart”
“Weak and ineffective”
“Burn skin”
“Just caused a lot of skin irritation”
“Terrible spray can design”
Common lidocaine spray pain relief questions
- Is lidocaine spray pain relief profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 9 tracked products. 90-day search growth is +24.2%. Flapen's verdict: Launch it (57/100).
- How competitive is the lidocaine spray pain relief niche?
- 8 brands and 41 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in lidocaine spray pain relief?
- Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Pain Relief-Overall. The return rate is 0.0%.
- When does demand for lidocaine spray pain relief peak?
- Demand peaks in Apr; the busiest month runs 2.0× the quietest.
- What does it cost to enter the lidocaine spray pain relief niche?
- Listings span $5.05–$29.87; the average listing price is $14.84 (sweet spot $15–$100). The average incumbent carries 8,024 reviews — the moat a new listing must climb.