Lidocaine Patches 5%

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

+22.4%

Conversion, latest week

6.0%

Market size, estimated

$163Ka year

Peak month

May1.3× the quietest month

Top search term

lidocaine patches 5%40K searches a year

Listings sell for $20.05 on average, from $5.27 to $37.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $20.05 that is $10K to $15K a year per listing.

Average price

$20.05inside the $15 to $100 sweet spot

Price range

$5.27–$37.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$10K–$15K

Returns

0.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #125 within Hot & Cold Therapies. It carries 4,137 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#125in Hot & Cold Therapies

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

4,137per listing

Listings tracked

25

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

42 months