Is lidocaine patches 5% profitable to sell on Amazon United States?

The niche generates $163K/yr across 25 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +22.4%. Flapen's verdict: Worth a look (60/100).

How competitive is the lidocaine patches 5% niche?

12 brands and 82 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in lidocaine patches 5%?

Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Pain Relief-Overall. The return rate is 0.1%.

When does demand for lidocaine patches 5% peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the lidocaine patches 5% niche?

Listings span $5.27–$37.06; the average listing price is $20.05 (sweet spot $15–$100). The average incumbent carries 4,137 reviews — the moat a new listing must climb.

Lidocaine Patches 5%

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$20.05

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$5.27–$37.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Good+22.4%

90-day search growth — must beat 0% to launch

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay$163K

$163K/yr · 135K searches

Review moat

Bad4,137.44

avg incumbent reviews — the moat a new listing must climb

Is lidocaine patches 5% profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lidocaine patches 5% is a $163K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

lidocaine patches 5% market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $301K–$401K; units × avg price
Conversion rate: 6.0%
Avg BSR: #125
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 1.7%
Avg brand age: 42 months
Avg seller age: 144 days

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

49%

Top 20: 96%

Open market

20%

Aspercreme28%
CARELAND15%
Sumifun14%
WELMATE9%
Amazon Basic Care9%
Salonpas6%

lidocaine patches 5% demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top lidocaine patches 5% search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lidocaine patches 5%40K/yr +14.7%3.7% conv.
5% lidocaine patches29K/yr +34.7%3.4% conv.
lidocaine patch 5%20K/yr +3.7%3.3% conv.
lidocaine 5% patch14K/yr +44.2%3.2% conv.
aspercreme lidocaine patch17K/yr +31.5%15.7% conv.
aspercreme patches8K/yr +0.5%14.5% conv.
lidocaine patch 53K/yr +57.3%1.3% conv.
aspercreme patch3K/yr +55.5%15.2% conv.
aspercreme with lidocaine maximum strength patch2K/yr +29.2%17.6% conv.

All search terms

Top lidocaine patches 5% products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CARELAND Lidocaine Gel Patch 18 Count Maximum Strength Pain Patches for Muscle Relief in Neck Knee Back and Shoulders Unscented Numbing Patch for Soothing Nerves Joints

CARELAND$15.144.1★4,454 rev

Aspercreme Max Strength Lidocaine Pain Relief Patch (5 Count) for Back Pain Odor Free Pain Patches

Aspercreme$8.704.4★8,912 rev

Sumifun 4% Lidocaine Pain Relief Patches 30 Count Maximum Strength Numbing Gel Patch for Back Knee Neck Joint Ache Muscle Soreness Topical Analgesic

Sumifun$32.184.3★5,116 rev

Amazon Basic Care Maximum Strength OTC Pain Relief 4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)

Amazon Basic Care$14.924.3★9,172 rev

WELMATE 5% Lidocaine Roll On Maximum Strength Pain Relief 3 oz - No Mess Topical Anesthetic - Hemorrhoid Relief - Non-Greasy Fast Acting & Long Lasting - Numbing Roll-On

WELMATE$22.254.4★796 rev

Newest

by launch date

Thera|Care Maximum Strength OTC Pain Relief Patch | 4% Lidocaine Patch | 3.9 x 5.5 | 6-Count Box

Thera Care$5.952,438 rev

3mo ago

Teemofe Lidocaine Pain Relief Patch | Maximum Strength Pain Patches for Muscle Relief in Neck Knee Back and Shoulders |12 Hour Long Lasting Relief Pains | 20 Count-568

Teemofe$20.9347 rev

3mo ago

Aspercreme Lidocaine Pain Relief Patch XL for Back Neck & Shoulder Pain Topical Patches with Max-Strength 4% Lidocaine & Flexible Fabric Numbs Away Pain 4 Ct. 3 Pack

Aspercreme$28.8221 rev

6mo ago

Aspercreme Lidocaine Pain Relief Patch for Back Neck & Shoulder Pain Topical Patches with Max-Strength 4% Lidocaine & Flexible Fabric Numbs Away Pain 6 Ct. 3 Pack

Aspercreme$37.065 rev

6mo ago

Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk

Icy Hot$28.0819,308 rev

1y ago

What reviews say buyers love and hate about lidocaine patches 5%

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency15%

“Works Well”

Quality-Overall10%

“Quality is solid”

Value For Money9%

“Not expensive”

Joint Pain9%

“Works well for joint pain”

Adhesion/Stickiness6%

“Good adhesion”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use5%

“Easy to peel”

Ease Of Application4%

“It was smooth to apply”

Muscle Pain Relief4%

“Pretty good for muscle pain”

Size-Overall3%

“They fit perfectly”

What buyers complain about

Adhesion/Stickiness25%

“Doesn't stay on”

Functionality-Overall13%

“Did not work”

Pain Relief-Overall13%

“No relief”

Value For Money6%

“They are expensive”

Smell3%

“It also has an odor that smells like mildew”

Quality-Overall3%

“Not good quality”

Ease Of Use3%

“Very difficult to put on”

Size-Overall3%

“Container was smaller than I expected”

Durability3%

“dont last”

Allergies2%

“I had a bad rash”

Top return reasons

Functionality-Overall28%

Size-Overall18%

Adhesion/Stickiness15%

Joint Pain10%

Advertised Vs Actual Product7%

Pain Relief-Overall5%

Value For Money3%

Product Condition2%

Leak-Proof2%

Thin1%

Common lidocaine patches 5% questions

Is lidocaine patches 5% profitable to sell on Amazon United States?: The niche generates $163K/yr across 25 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +22.4%. Flapen's verdict: Worth a look (60/100).
How competitive is the lidocaine patches 5% niche?: 12 brands and 82 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in lidocaine patches 5%?: Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Pain Relief-Overall. The return rate is 0.1%.
When does demand for lidocaine patches 5% peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the lidocaine patches 5% niche?: Listings span $5.27–$37.06; the average listing price is $20.05 (sweet spot $15–$100). The average incumbent carries 4,137 reviews — the moat a new listing must climb.