Lidocaine Mouthwash

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $489K a year.

Searches, last 12 months

277K

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

12.8%

Market size, estimated

$489Ka year

Peak month

February1.4× the quietest month

Top search term

orajel mouthwash103K searches a year

Listings sell for $13.77 on average, from $6.43 to $27.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $13.77 that is $41K to $55K a year per listing.

Average price

$13.77under the $15 to $100 sweet spot

Price range

$6.43–$27.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

$41K–$55K

Returns

0.3%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Mouthwash. It carries 9,265 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#116in Mouthwash

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

9,265per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

82 months