Is lidocaine mouthwash profitable to sell on Amazon United States?

The niche generates $489K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (44/100).

How competitive is the lidocaine mouthwash niche?

6 brands and 70 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in lidocaine mouthwash?

Top complaints mined from reviews: Pain Relief-Overall, Ease Of Use, Value For Money. The return rate is 0.3%.

When does demand for lidocaine mouthwash peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the lidocaine mouthwash niche?

Listings span $6.43–$27.42; the average listing price is $13.77 (sweet spot $15–$100). The average incumbent carries 9,265 reviews — the moat a new listing must climb.

Lidocaine Mouthwash

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.77

avg listing price — sweet spot $15–$100

Market size

Good$489K

$489K/yr · 277K searches

Price range

Good$6.43–$27.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,265.25

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Is lidocaine mouthwash profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lidocaine mouthwash is a $489K/yr Amazon United States market (277K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lidocaine mouthwash market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $413K–$551K; units × avg price
Conversion rate: 12.8%
Avg BSR: #116
Page quality: 0%
Prime: 92%
Sponsored: 58%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 148 days

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Orajel73%
Oral-B10%
Canker-X8%
Colgate5%
GuruNanda3%
Iotech International2%

lidocaine mouthwash demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top lidocaine mouthwash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

orajel mouthwash103K/yr -14.3%11.5% conv.
orajel mouth sore mouthwash44K/yr +11.7%13.4% conv.
orajel mouth sore rinse21K/yr +27.9%11.7% conv.
lidocaine mouthwash13K/yr +8.5%2.5% conv.
rincinol mouth sore rinse10K/yr +9.4%22.7% conv.
orajel antiseptic mouth sore rinse8K/yr -1.1%10.6% conv.
toothache mouthwash10K/yr -25.3%5.3% conv.
oral gel mouthwash8K/yr +7.2%10.1% conv.
numbing mouthwash9K/yr +2.9%5.4% conv.
numbing mouthwash for dental pain7K/yr +18.9%5.5% conv.

All search terms

Top lidocaine mouthwash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Orajel Toothache Rinse Analgesic Astringent Soothing Mint 16 fl oz

Orajel$6.434.6★3,452 rev

Orajel Nonseptic Mouth Sore Rinse 16oz Soothing Mint Flavor Provides Pain Relief Promotes Healing 3-Pack

Orajel$21.354.8★2,037 rev

Oral-B Mouth Sore Mouthwash Special Care Oral Rinse Hydrogen Peroxide Mouthwash 16 fl oz Mouthwash Alcohol Free

Oral-B$11.174.7★8,193 rev

Canker-X Rincinol Oral Rinse Mouthwash Quick Pain Relief from Canker Sores Mouth Burns & More Benzocaine Free & Alcohol Free Mouthwash Adults & Kids 6+ Years 4.0 Fl. Oz.

Canker-X$13.144.4★2,035 rev

Orajel 2X Medicated Gum Pain Rinse Alcohol-Free Oral Pain Relief Mouth Rinse with Hydrogen Peroxide 1.5% + Menthol Soothing Mint 16 fl oz

Orajel$18.444.9★16 rev

Newest

by launch date

Orajel 2X Medicated Gum Pain Rinse Alcohol-Free Oral Pain Relief Mouth Rinse with Hydrogen Peroxide 1.5% + Menthol Soothing Mint 16 fl oz

Orajel$18.4416 rev

5mo ago

GuruNanda Mouth Sore & Canker Sore Rinse Fast-Acting Relief for Oral Irritation Cuts & Gum Discomfort 1.5% Hydrogen Peroxide Oral Rinse Alcohol-Free Winter Mint 16 oz

GuruNanda$7.98252 rev

6mo ago

Recommended by 1 000s of Dental Professionals Because it Simply Works Better. Professional Strength ioRinse RTU. Powerful Long-Lasting Breath freshening that You Can Trust. Soft Mint 16.9 oz

Iotech International$27.421,401 rev

2y ago

Canker-X Rincinol Oral Rinse Mouthwash Quick Pain Relief from Canker Sores Mouth Burns & More Benzocaine Free & Alcohol Free Mouthwash Adults & Kids 6+ Years 4.0 Fl. Oz.

Canker-X$13.142,035 rev

3y ago

Orajel 3X for Mouth Sores: Maximum Strength Gel Tube 0.42oz- from #1 Oral Pain Relief Brand

Orajel$6.666,967 rev

6y ago

What reviews say buyers love and hate about lidocaine mouthwash

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Also, exactly as advertised and quality made”

Tooth Sensitivity13%

“It helps with gums any kind of tooth pain”

Efficiency12%

“Job well done”

Oral Hygiene10%

“Great for your gums”

Advertised Vs Actual Product6%

“As advertised”

Value For Money6%

“GOOD price”

Cleansing4%

“It helps clean the area”

Taste-Overall3%

“Doesnt taste bad though”

Ease Of Use3%

“Works quickly most the time”

Tooth Brightening2%

“Good Overall Mouthwash”

What buyers complain about

Pain Relief-Overall9%

“I don't notice much pain relief with this”

Ease Of Use9%

“The cap was very hard to open”

Value For Money8%

“Waste of money”

Oral Hygiene7%

“I've had a lot of dental problems”

Taste-Overall7%

“Doesnt taste the greatest”

Allergies5%

“Allergic reaction hydrogen peroxide”

Functionality-Overall4%

“Did not work”

Strength3%

“it could be stronger”

Quality-Overall3%

“Junk”

Sensitivity-Overall3%

“gum irritation those can inflict”

Top return reasons

Functionality-Overall20%

Advertised Vs Actual Product17%

Leak-Proof14%

Size-Overall11%

Value For Money6%

Product Condition4%

Ingredients-Overall3%

Defective Material/Parts3%

Taste-Overall2%

Oral Hygiene2%

Common lidocaine mouthwash questions

Is lidocaine mouthwash profitable to sell on Amazon United States?: The niche generates $489K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (44/100).
How competitive is the lidocaine mouthwash niche?: 6 brands and 70 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in lidocaine mouthwash?: Top complaints mined from reviews: Pain Relief-Overall, Ease Of Use, Value For Money. The return rate is 0.3%.
When does demand for lidocaine mouthwash peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the lidocaine mouthwash niche?: Listings span $6.43–$27.42; the average listing price is $13.77 (sweet spot $15–$100). The average incumbent carries 9,265 reviews — the moat a new listing must climb.