Lidocaine Menthol Patches

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months

35K

Growth, 90 days vs prior 90

+37.1%

Conversion, latest week

13.9%

Market size, estimated

$85Ka year

Top search term

icy hot lidocaine patches9K searches a year

Listings sell for $17.47 on average, from $7.17 to $31.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $17.47 that is $4K to $9K a year per listing.

Average price

$17.47inside the $15 to $100 sweet spot

Price range

$7.17–$31.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

0.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #91 within Hot & Cold Therapies. It carries 4,300 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#91in Hot & Cold Therapies

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

4,300per listing

Listings tracked

19

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months