Lidocaine Cream
Launch itA $3.6M/yr market growing +4.2% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$3.6M$3.6M/yr · 2.2M searches
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.71avg listing price — sweet spot $15–$100
Price range
Good$3.42–$40.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad6,870.15avg incumbent reviews — the moat a new listing must climb
Is lidocaine cream profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lidocaine cream is a $3.6M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 89% of demand. Verdict: Launch it — 62/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
lidocaine cream market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 200K–250K
- avg 6,000–8,000/product
- Revenue / yr
- $3.3M–$4.2M
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.5%
- Avg brand age
- 67 months
- Avg seller age
- 146 days
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
42
Top-5 brand share
89%
Top 20: 98%
Top-5 click share
58%
Top 20: 100%
Open market
7%
- HealthWise34%
- WELMATE28%
- Curist12%
- Ebanel10%
- Aspercreme6%
- Treatonic3%
- Open — no brand owns it (3 brands, 7%)
lidocaine cream demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top lidocaine cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lidocaine cream899K/yr
- lidocaine465K/yr
- lidocaine cream maximum strength163K/yr
- lidocaine numbing cream147K/yr
- 5% lidocaine cream69K/yr
- lidocaine 5%57K/yr
- lidocaine gel39K/yr
- lidocaine cream 10 percent52K/yr
- 5% lidocaine34K/yr
- lidocaine cream 5%27K/yr
Top lidocaine cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HealthWise Lidocaine Plus+ Cream | Numbs Away Pain | | Non-Greasy | 3.0 Oz | 4% OTC Lidocaine + 10% Benzyl Alcohol | Topical Anesthetic
HealthWise$4.254.4★2,009 rev
HealthWise Maximum Strength Lidocaine Cream | Numbs Away Pain | Long-Lasting Relief | Non-Greasy | 1.75 Oz
HealthWise$3.424.3★3,519 rev
WELMATE 5% Lidocaine Cream for Hemorrhoids 6 oz Jar Fast-Acting Lidocaine Numbing Cream & Topical Analgesic Cream for Anorectal Itch Relief
WELMATE$21.914.4★2,298 rev
Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz
Ebanel$17.824.1★78,231 rev
WELMATE 5% Lidocaine Hemorrhoid Cream Maximum Strength Fast-Acting Numbing Cream for Anorectal Pain Relief Non-Greasy Unscented for Sensitive Skin Packaging May Vary 2 oz (60g)
WELMATE$11.094.4★2,298 rev
Newest
by launch date
WELMATE 5% Lidocaine Numbing Cream Maximum Strength - 6 oz Pack of 2 - Hemorrhoid Cream - Fast-Acting Anorectal Relief - Non-Greasy - Odorless - for Sensitive Skin - Child-Resistant
WELMATE$34.434,627 rev
Aspercreme Lidocaine Pain Relief Cream Soothes Aggravated Nerves Numbing Topical Analgesic with Max-Strength 4% Lidocaine & Moisturizing Aloe 4.3 Oz. 2 pk
Aspercreme$16.96529 rev
Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz
Treatonic$21.302,953 rev
Puregen Labs Lidocaine 5% Anorectal (hemorrhoidal) Cream Maximum Strength | Enriched with Aloe-Vera | 6 Oz
P Puregen Labs$22.701,065 rev
HealthWise Lidocaine Plus+ Cream | Numbs Away Pain | | Non-Greasy | 3.0 Oz | 4% OTC Lidocaine + 10% Benzyl Alcohol | Topical Anesthetic
HealthWise$4.252,009 rev
Trending
90-day click momentum
Aspercreme Lidocaine Pain Relief Cream Soothes Aggravated Nerves Numbing Topical Analgesic with Max-Strength 4% Lidocaine & Moisturizing Aloe 2.7 Oz.
Aspercreme$7.084.6★
WELMATE 5% Lidocaine Numbing Cream Maximum Strength - 6 oz Pack of 2 - Hemorrhoid Cream - Fast-Acting Anorectal Relief - Non-Greasy - Odorless - for Sensitive Skin - Child-Resistant
WELMATE$34.434.3★
Aspercreme Essential Oils Lidocaine Pain Relief Cream Max-Strength Lidocaine Numbs Away Nerve Pain Moisturizing Aloe Hydrates Skin Eucalyptus 3 Oz.
Aspercreme$9.974.6★
HealthWise Maximum Strength Lidocaine Cream | Numbs Away Pain | Long-Lasting Relief | Non-Greasy | 1.75 Oz
HealthWise$3.424.3★
Aspercreme Lidocaine Pain Relief Cream Soothes Aggravated Nerves Numbing Topical Analgesic with Max-Strength 4% Lidocaine & Moisturizing Aloe 4.3 Oz. 2 pk
Aspercreme$16.964.7★
What reviews say buyers love and hate about lidocaine cream
What buyers praise and complain about, mined from review topics.What buyers love
“It does work”
“Very good purchase”
“Decent for the cost”
“Good pain relieving cream”
“As Advertised”
“easy to remove”
“Doesnt stink”
“Easy to apply”
“Help in knee pain”
“quality and comfort”
What buyers complain about
“No results”
“Doesn't relieve pain”
“A little expensive”
“No scent”
“The cap doesnt fit well”
“TOO DIFFICULT TO APPLY”
“Just caused a lot of skin irritation”
“wore off really fast”
“Not as advertised”
“burns like crazy if there's any open area on your rash”
Top return reasons
Common lidocaine cream questions
- Is lidocaine cream profitable to sell on Amazon United States?
- The niche generates $3.6M/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Launch it (62/100).
- How competitive is the lidocaine cream niche?
- 9 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in lidocaine cream?
- Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Value For Money. The return rate is 0.1%.
- When does demand for lidocaine cream peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the lidocaine cream niche?
- Listings span $3.42–$40.55; the average listing price is $16.71 (sweet spot $15–$100). The average incumbent carries 6,870 reviews — the moat a new listing must climb.