Lidocaine Cream

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+4.2%

Conversion, latest week

10.1%

Market size, estimated

$3.6Ma year

Peak month

May1.4× the quietest month

Top search term

lidocaine cream899K searches a year

Listings sell for $16.71 on average, from $3.42 to $40.55. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $16.71 that is $100K to $134K a year per listing.

Average price

$16.71inside the $15 to $100 sweet spot

Price range

$3.42–$40.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

$100K–$134K

Returns

0.1%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #43 within Hemorrhoid Care. It carries 6,870 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#43in Hemorrhoid Care

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

6,870per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

67 months