Is licorice root sticks profitable to sell on Amazon United States?

The niche generates $47K/yr across 17 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the licorice root sticks niche?

14 brands and 23 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in licorice root sticks?

Top complaints mined from reviews: Flavor, Taste-Overall, Size-Overall. The return rate is 0.1%.

What does it cost to enter the licorice root sticks niche?

Listings span $6.54–$20.37; the average listing price is $12.80 (sweet spot $15–$100). The average incumbent carries 285 reviews — the moat a new listing must climb.

Licorice Root Sticks

Worth a look

Shows low returns (0.1%), but a small market ($47K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great284.53

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.80

avg listing price — sweet spot $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Price range

Okay$6.54–$20.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+7.8%

90-day search growth — must beat 0% to launch

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$47K

$47K/yr · 68K searches

Is licorice root sticks profitable on Amazon?

According to Flapen's Amazon United States niche tracking, licorice root sticks is a $47K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

licorice root sticks market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $51K–$64K; units × avg price
Conversion rate: 5.5%
Avg BSR: #367
Page quality: 0%
Prime: 100%
Sponsored: 41%
Out of stock: 4.0%
Avg brand age: 80 months
Avg seller age: 151 days

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

20%

SAAQIN27%
Plant Guru15%
Ramaroma13%
BIORR11%
ORGANIC SPREE9%
Aroma Depot5%

licorice root sticks demand & seasonality

Weekly Amazon search volume, last 25 weeks — +7.8% search growth over the last 90 days.

Open Trend

Top licorice root sticks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

licorice root sticks38K/yr +10.9%5.6% conv.
licorice sticks17K/yr +18.4%3.2% conv.
liquorice root sticks6K/yr +3.2%4.8% conv.
licorice root chew sticks3K/yr -13.4%5.4% conv.
licorice root sticks for chewing4K/yr -42.6%5.1% conv.

All search terms

Top licorice root sticks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

African Licorice Sticks - 1 Lb - 100% Pure Licorice Sticks by HalalEveryDay - Assorted Length - Thin Width

SAAQIN$19.464.1★1,866 rev

Licorice (Mulethi) Root Glycyrrhiza glabra Yashimadhu Dried Root Sticks Natural SPICES 3.5oz (100g)

Ramaroma$8.204.1★96 rev

BIORR Licorice Root Sticks 100% Natural Herbal Chew Sticks (10 pcs 10cm) Dried Mulethi/Glycyrrhiza Glabra Herbal Tea & Relaxation Premium Collection

BIORR$15.183.4★39 rev

Organic Spree Licorice Root (Mulethi Sticks) | Glycyrrhiza glabra Yashtimadhu | 5.3 oz (150 gm) | Herbal Support for Clear Voice Smooth Digestion & Daily Wellness* | GMP Certified

ORGANIC SPREE$19.543.8★50 rev

Licorice Root Chew Sticks (Mulethi) 8 oz. - Glycyrrhiza Glabra - Yashimadhu Dried Whole Natural Root from Turkey - Premium Herbal Botanical

Plant Guru$14.044.4★25 rev

Newest

by launch date

Homeda Licorice Root Sticks for Chewing - Mulethi Raiz de regaliz (3.5oz)

Homeda$6.542 rev

1mo ago

Licorice Root Chew Sticks (Mulethi) 8 oz. - Glycyrrhiza Glabra - Yashimadhu Dried Whole Natural Root from Turkey - Premium Herbal Botanical

Plant Guru$14.0425 rev

3mo ago

Licorice Root Chew Sticks (Mulethi) 4 oz. - Glycyrrhiza Glabra - Yashimadhu Dried Whole Natural Root from Turkey - Premium Herbal Botanical

Plant Guru$8.9928 rev

3mo ago

Licorice Root Chew Sticks (Mulethi) 1 lb. - Glycyrrhiza Glabra - Yashimadhu Dried Whole Natural Root from Turkey - Premium Herbal Botanical

Plant Guru$20.3723 rev

3mo ago

BIORR Licorice Root Sticks 100% Natural Herbal Chew Sticks (10 pcs 10cm) Dried Mulethi/Glycyrrhiza Glabra Herbal Tea & Relaxation Premium Collection

BIORR$15.1839 rev

11mo ago

What reviews say buyers love and hate about licorice root sticks

What buyers praise and complain about, mined from review topics.

What buyers love

Flavor15%

“Great flavor”

Quality-Overall11%

“Overall, a solid quality product with a fresh, natural feel”

Taste-Overall8%

“Great taste”

Sweetness7%

“it was very sweet”

Natural Ingredients5%

“I appreciate that it's way more natural than that”

Freshness4%

“They taste fresh”

Value For Money4%

“Great value”

Ease Of Chewing/Swallowing4%

“it keeps me occupied instead of chewing gum”

Ingredients-Overall3%

“Interesting Natural Product with Good Quality Roots”

Oral Hygiene3%

“Excellent natural teeth cleaning”

What buyers complain about

Flavor10%

“Not nearly as flavorful as the ones I got as a kid in the 1970s”

Taste-Overall8%

“the taste is too weak for that”

Size-Overall4%

“they are too large”

Quality-Overall4%

“Extremely low quality”

Stale/Rotten/Spoiled4%

“The product seems to be very old”

Advertised Vs Actual Product3%

“False Advertisement”

Smell3%

“it has a different smell”

Value For Money3%

“Doesn't taste like licorice also to expensive”

Ease Of Chewing/Swallowing3%

“they break into chewable pieces easily”

Moist/Dry3%

“Very, very, very dry and crumbles”

Top return reasons

Taste-Overall35%

Smell19%

Advertised Vs Actual Product9%

Moist/Dry9%

Size-Overall7%

Flavor4%

Comfort-Overall4%

Bitter4%

Quality-Overall4%

Durability4%

Common licorice root sticks questions

Is licorice root sticks profitable to sell on Amazon United States?: The niche generates $47K/yr across 17 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the licorice root sticks niche?: 14 brands and 23 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in licorice root sticks?: Top complaints mined from reviews: Flavor, Taste-Overall, Size-Overall. The return rate is 0.1%.
What does it cost to enter the licorice root sticks niche?: Listings span $6.54–$20.37; the average listing price is $12.80 (sweet spot $15–$100). The average incumbent carries 285 reviews — the moat a new listing must climb.

Licorice Root Sticks

Is licorice root sticks profitable on Amazon?

licorice root sticks market size & sales

Competition: brands, sellers & click share

licorice root sticks demand & seasonality

Top licorice root sticks search terms shoppers use

Top licorice root sticks products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about licorice root sticks

What buyers love

What buyers complain about

Top return reasons

Common licorice root sticks questions

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