Is licorice root powder profitable to sell on Amazon United States?

The niche generates $63K/yr across 10 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Skip it (39/100).

How competitive is the licorice root powder niche?

9 brands and 13 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in licorice root powder?

Top complaints mined from reviews: Smell, Value For Money, Taste-Overall. The return rate is 0.0%.

When does demand for licorice root powder peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the licorice root powder niche?

Listings span $5.21–$18.34; the average listing price is $9.47 (sweet spot $15–$100). The average incumbent carries 2,021 reviews — the moat a new listing must climb.

Licorice Root Powder

Skip it

A small market ($63K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,020.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.47

avg listing price — sweet spot $15–$100

Price range

Okay$5.21–$18.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad$63K

$63K/yr · 70K searches

Signals Low Review Barrier

Is licorice root powder profitable on Amazon?

According to Flapen's Amazon United States niche tracking, licorice root powder is a $63K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 39/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

licorice root powder market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $57K–$76K; units × avg price
Conversion rate: 9.5%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.2%
Avg brand age: 72 months
Avg seller age: 167 days

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Iyasa Holistics31%
Herbs Botanica19%
HANDPICK17%
Spice Profile13%
CARMEL ORGANICS7%
MB Herbals4%
Open — no brand owns it (3 brands, 9%)

licorice root powder demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top licorice root powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

licorice root powder42K/yr -8.8%7.5% conv.
licorice powder17K/yr -1.8%6.5% conv.
licorice powder organic4K/yr +0.6%9.2% conv.
licorice root powder organic4K/yr -13.9%11.5% conv.
organic licorice root powder3K/yr -18.0%6.7% conv.

All search terms

Top licorice root powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Iyasa Holistics Licorice Root Powder 4 oz - USDA Certified Organic Licorice Root Glycyrrhiza Glabra & Mulethi - Digestive & Adrenal Support Natural Sweetener - Pure Ayurveda Products

Iyasa Holistics$8.024.5★340 rev

HANDPICK Licorice Root Powder (226g/8oz) Non GMO Gluten Free 100% Raw Ground Mulethi Sourced from India Glycyrrhiza Glabra Packed in Resealable Ziplock Pouch

HANDPICK$13.254.5★16,433 rev

Spice Profile Organic Licorice Root Powder | 4 oz | Lab Tested

Spice Profile$7.974.6★191 rev

Herbs Botanica Licorice Powder 100% Pure & Natural Licorice Root Powder for Herbal Tea Skin Care & DIY Beauty Natural Licorice Root Supplement 5.3 oz Resealable Pack

Herbs Botanica$7.254.5★122 rev

Herbs Botanica Licorice Root Powder Natural Mulethi (Yastimadu) Powder (Glycyrrhiza Glabra) for Skin Care Herbal Tea Digestive Support & Wellness 2 oz

Herbs Botanica$5.214.4★109 rev

Newest

by launch date

Homeda Organic Licorice Root Powder (3.5 oz - 100g) Mulethi Powder Organic for Face Pure Regaliz Raiz Organico Extract for Skin Dried Liquorice Roots Herb Extracto De Regalis 0.2 lb

Homeda$6.95306 rev

2y ago

Spice Profile Organic Licorice Root Powder | 4 oz | Lab Tested

Spice Profile$7.97191 rev

2y ago

HANDPICK Licorice Root Powder (226g/8oz) Non GMO Gluten Free 100% Raw Ground Mulethi Sourced from India Glycyrrhiza Glabra Packed in Resealable Ziplock Pouch

HANDPICK$13.2516,433 rev

4y ago

Organic Way$18.3416 rev

5y ago

CARMEL ORGANICS Licorice Root Powder - 8 Ounce | Herbal Supplement | Natural Sweetener and Digestive Aid | Non-GMO | No Added Preservatives & Additives

CARMEL ORGANICS$8.881,537 rev

5y ago

What reviews say buyers love and hate about licorice root powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Nice product with good quality”

Taste-Overall17%

“Tastes good”

Vegan/Organic8%

“Organic and pure loved it”

Advertised Vs Actual Product8%

“Exactly what it says”

Sinus Relief8%

“Took care of my congestion and sore throat”

Smell8%

“Its smells really good”

Strength8%

“Good root”

Artificial Sweeteners3%

“I'm using this as a sweetener for tobacco and it's fantastic”

Solubility3%

“Excellent powder”

Sweetness3%

“I'm using this as a sweetener for tobacco and it's fantastic”

What buyers complain about

Smell17%

“The smell is faint”

Value For Money15%

“this little bag cost the same as the largest bag”

Taste-Overall15%

“It doesn't taste like licorice to me”

Hard Feel11%

“not much soft like what I thought”

Functionality-Overall11%

“Non effective”

Cooking Instructions6%

“It wasnt to make a recipe over it”

Bitter6%

“Extremely bitter and inedible, completely opposite of what I used to receive”

Quality-Overall6%

“have been very bad”

Allergies6%

“and gave reaction to my face”

Stale/Rotten/Spoiled4%

“Tasteless, seems old”

Top return reasons

Leak-Proof100%

Common licorice root powder questions

Is licorice root powder profitable to sell on Amazon United States?: The niche generates $63K/yr across 10 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Skip it (39/100).
How competitive is the licorice root powder niche?: 9 brands and 13 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in licorice root powder?: Top complaints mined from reviews: Smell, Value For Money, Taste-Overall. The return rate is 0.0%.
When does demand for licorice root powder peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the licorice root powder niche?: Listings span $5.21–$18.34; the average listing price is $9.47 (sweet spot $15–$100). The average incumbent carries 2,021 reviews — the moat a new listing must climb.