Licorice Root Extract
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$18.23avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great$7.00–$44.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,405.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$168K$168K/yr · 137K searches
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Is licorice root extract profitable on Amazon?
According to Flapen's Amazon United States niche tracking, licorice root extract is a $168K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
licorice root extract market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $182K–$228K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #694
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 1.5%
- Avg brand age
- 83 months
- Avg seller age
- 159 days
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
50
Top-5 brand share
55%
Top 20: 98%
Top-5 click share
52%
Top 20: 94%
Open market
38%
- Horbäach16%
- HERBALICIOUS13%
- NOW Foods10%
- Nature's Answer9%
- Wild & Organic7%
- Pura Herba7%
licorice root extract demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top licorice root extract search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- licorice root extract95K/yr
- licorice extract14K/yr
- glycyrrhizin6K/yr
- licorice root oil6K/yr
- licorice oil5K/yr
- licorice root tincture6K/yr
- liquorice root extract3K/yr
- licorice tincture3K/yr
Top licorice root extract products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horbach Licorice Root Extract | 2 fl oz | Alcohol Free Tincture
Horbäach$10.014.4★4,337 rev
HERBALICIOUS Licorice Root Extract (Glycyrrhiza glabra) Organic Liquid Herbal Extract 2 fl oz Vegan Non-GMO Gluten-Free
HERBALICIOUS$21.024.4★1,284 rev
Natures Answer Licorice Root | Herbal Supplement | Supports Digestive Health | Non-GMO & Kosher | Alcohol-Free Gluten-Free & Vegan 1oz
Nature's Answer$12.904.4★3,595 rev
Now Foods Supplements Certified Organic Licorice Root 2 fl. oz
NOW Foods$14.804.6★241 rev
Wild & Organic Licorice Root Tincture - Digestive Lung & Skin Support - Licorice Root Extract Liquid Drops - Vegan Sugar & Alcohol-Free Supplement - 4 fl oz
Wild & Organic$22.724.6★527 rev
Newest
by launch date
SIRUNES Licorice Root Extract Liquid Drops Alcohol Free Licorice Tincture with Vegetable Glycerin Glycyrrhiza Glabra Herbal Extract Natural Botanical Supplement 4 fl oz (120 ml)
SIRUNES$25.1424 rev
NEW AGE Licorice Root Tincture - Digestive Lung & Skin Support - Licorice Root Extract Liquid Drops - Vegan Sugar & Alcohol-Free Supplement - 4 fl oz
NEW AGE$28.9155 rev
Pura Herba Licorice Root Liquid Extract | Alcohol-Free Vegan Non-GMO Gluten-Free | 2 oz Liquid Herbal Organic Tincture
Pura Herba$12.1758 rev
Zazzee USDA Organic DGL Licorice 20:1 Extract 120 Vegan Capsules 4 Month Supply Deglycyrrhizinated Licorice Root Glycyrrhiza Glabra Digestive & Stomach Support All-Natural Non-GMO Made in USA
Zazzee$20.42186 rev
FITO MEDICS Lab | Licorice | Licorice Root | Licorice Root Extract | Ultra high Absorption
FITO MEDIC'S$7.0022 rev
Trending
90-day click momentumSIRUNES Licorice Root Extract Liquid Drops Alcohol Free Licorice Tincture with Vegetable Glycerin Glycyrrhiza Glabra Herbal Extract Natural Botanical Supplement 4 fl oz (120 ml)
SIRUNES$25.144.8★
Himalaya Organic Licorice 60 Day Supply - Digestive Health Supplement for Upset Stomach Relief and Occasional Bloating and Heartburn - USDA Organic Vegan Non-GMO Non-DGL Gluten Free 60 Caplets
Himalaya$16.484.4★
WILDFIELD HERBS 4 Oz Licorice Root Extract Liquid Drops - Digestive Lung & Skin Support | 2 Month Supply | - Made in USA - Licorice Root Supplement - Alcohol & Sugar Free
WILDFIELD HERBS$14.384.5★
Iyasa Holistics Licorice Root Powder 4 oz - USDA Certified Organic Licorice Root Glycyrrhiza Glabra & Mulethi - Digestive & Adrenal Support Natural Sweetener - Pure Ayurveda Products
Iyasa Holistics$8.024.5★
Natural Factors DGL Chewable - Digestive Support Supplement with Licorice Root Extract - Chewable Tablets Support Stomach Lining & Health - Non-GMO & Gluten-Free - 90 Chewable Tablets (90 Servings)
Natural Factors$13.274.4★
What reviews say buyers love and hate about licorice root extract
What buyers praise and complain about, mined from review topics.What buyers love
“Digestion feels smoother overall”
“Love the taste”
“Helped stop my acid reflux”
“From the moment I received it, the quality and attention to detail were immediately apparent”
“Works quickly”
“As advertised”
“The flavor is great”
“are easy to chew”
“is easy to handle”
“DGL is a natural product”
What buyers complain about
“Horrendous taste”
“Doesn't work”
“Its a little unnerving to people who are taking these for digestive issues to have something that tastes drastically different than before- could set off a flare of reflux or gastritis”
“Bad for high blood pressure, no return, threw in garbage”
“I cant make myself chew it after choking down the first one I had to spit it out the next time”
“it can cause harm for people on blood pressure medications”
“This Licorice supplement is not good for blood pressure and heart”
“Lower Quality Recently”
“Horrible flavor”
“not another prescription medication”
Top return reasons
Common licorice root extract questions
- Is licorice root extract profitable to sell on Amazon United States?
- The niche generates $168K/yr across 26 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the licorice root extract niche?
- 22 brands and 50 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in licorice root extract?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Regulates Digestion. The return rate is 0.0%.
- When does demand for licorice root extract peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the licorice root extract niche?
- Listings span $7.00–$44.50; the average listing price is $18.23 (sweet spot $15–$100). The average incumbent carries 1,406 reviews — the moat a new listing must climb.