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Licorice Root Extract

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -4.8% this quarter, so Licorice Root Extract is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$168K/yr137K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
52%top-5 click share · 22 brands · 50 sellers

Flapen Score

Licorice Root Extract against its category

The dotted line is the Health & Household average. Past it, Licorice Root Extract is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Licorice Root Extract market on Amazon at a glance

Shoppers on Amazon United States searched for Licorice Root Extract 137K times last year and spent an estimated $168K. The top 5 brands take 55% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
6.7%
Market size, estimated
$168Ka year
Peak month
August1.4× the quietest month
Top search term
licorice root extract95K searches a year

02 · Price

A sale here is worth $18.23.

Listings sell for $18.23 on average, from $7.00 to $44.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $18.23 that is $5K to $9K a year per listing.

Average price
$18.23inside the $15 to $100 sweet spot
Price range
$7.00–$44.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #694 within Licorice Root. It carries 1,406 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#694in Licorice Root
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,406per listing
Listings tracked
26

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
83 months

Products

Top Licorice Root Extract products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

50

Top-5 brand share

55%

Top 20: 98%

Top-5 click share

52%

Top 20: 94%

Open market

38%

  • Brand 116%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Licorice Root Extract search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Licorice Root Extract search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • licorice root extract95K/yr
  • licorice extract14K/yr
  • glycyrrhizin6K/yr
  • licorice root oil6K/yr
  • licorice oil5K/yr
  • licorice root tincture6K/yr
  • liquorice root extract3K/yr
  • licorice tincture3K/yr

Reviews and returns

What reviews say buyers love and hate about Licorice Root Extract

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Regulates Digestion”
31%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrendous taste”
A buyer, on “Taste-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Licorice Root Extract questions

Answered from the same tracked data.