Is licorice root capsules profitable to sell on Amazon United States?

The niche generates $24K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the licorice root capsules niche?

16 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in licorice root capsules?

Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Regulates Digestion. The return rate is 0.0%.

When does demand for licorice root capsules peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the licorice root capsules niche?

Listings span $7.63–$34.58; the average listing price is $15.17 (sweet spot $15–$100). The average incumbent carries 1,537 reviews — the moat a new listing must climb.

Licorice Root Capsules

Worth a look

Shows low returns (0.0%), but a small market ($24K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.17

avg listing price — sweet spot $15–$100

Price range

Good$7.63–$34.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,536.74

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Market size

Bad$24K

$24K/yr · 21K searches

Signals No Dominant Brand

Is licorice root capsules profitable on Amazon?

According to Flapen's Amazon United States niche tracking, licorice root capsules is a $24K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

licorice root capsules market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $30K–$38K; units × avg price
Conversion rate: 7.5%
Avg BSR: #331
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 3.0%
Avg brand age: 108 months
Avg seller age: 181 days

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

25%

Natural Factors16%
Nature's Way15%
Zazzee15%
Nutricost13%
NOW Foods11%
Carlyle5%

licorice root capsules demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top licorice root capsules search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

licorice root capsules12K/yr +25.9%10.4% conv.
licorice supplement5K/yr -18.1%8.3% conv.
licorice root supplement4K/yr -20.9%8.5% conv.

All search terms

Top licorice root capsules products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Way Licorice Root Traditional Digestive Support Supplement* 900 mg per 2-Capsule Serving Non-GMO Project Verified 100 Vegan Capsules (Packaging May Vary)

Nature's Way$9.294.5★4,938 rev

Zazzee USDA Organic DGL Licorice 20:1 Extract 120 Vegan Capsules 4 Month Supply Deglycyrrhizinated Licorice Root Glycyrrhiza Glabra Digestive & Stomach Support All-Natural Non-GMO Made in USA

Zazzee$20.424.4★186 rev

Nutricost Licorice Root 500mg 120 Capsules - Non-GMO Gluten Free

Nutricost$12.724.6★105 rev

Now Foods Licorice Root 450mg 100 CAPS

NOW Foods$9.204.6★602 rev

Natural Factors DGL Chewable - Digestive Support Supplement with Licorice Root Extract - Chewable Tablets Support Stomach Lining & Health - Non-GMO & Gluten-Free - 90 Chewable Tablets (90 Servings)

Natural Factors$13.274.4★7,922 rev

Newest

by launch date

Zazzee USDA Organic DGL Licorice 20:1 Extract 120 Vegan Capsules 4 Month Supply Deglycyrrhizinated Licorice Root Glycyrrhiza Glabra Digestive & Stomach Support All-Natural Non-GMO Made in USA

Zazzee$20.42186 rev

10mo ago

FITO MEDICS Lab | Licorice Root |180 Capsules |Licorice Root Extract |

FITO MEDIC'S$10.138 rev

1y ago

Nutricost DGL Extract 120 Capsules for 120 Servings Per Bottle Gluten-Free

Nutricost$13.76289 rev

2y ago

Piping Rock DGL Supplement | 120 Capsules | Licorice Root | Mega Potency

Piping Rock$9.8049 rev

3y ago

Healthfare Licorice Root Extract 900mg | 200 Vegan Capsules DGL Supplement | Extra Strength Herbal Formula | Non-GMO Gluten-Free | Made in USA

Healthfare$9.98123 rev

4y ago

What reviews say buyers love and hate about licorice root capsules

What buyers praise and complain about, mined from review topics.

What buyers love

Regulates Digestion19%

“Great for reflux”

Acid Regulator/Stomach Ache Relief12%

“Helped stop my acid reflux”

Taste-Overall9%

“Good taste, a little sweeter than I prefer”

Quality-Overall7%

“From the moment I received it, the quality and attention to detail were immediately apparent”

Efficiency6%

“Works quickly”

Ease Of Chewing/Swallowing5%

“are easy to chew”

Natural Ingredients4%

“DGL is a natural product”

Advertised Vs Actual Product3%

“As were advertised”

Heart Health3%

“Good for heartburn prevention and healing”

Value For Money2%

“Affordable”

What buyers complain about

Taste-Overall34%

“Weird taste”

Functionality-Overall7%

“Doesn't work”

Regulates Digestion6%

“Its a little unnerving to people who are taking these for digestive issues to have something that tastes drastically different than before- could set off a flare of reflux or gastritis”

Acid Regulator/Stomach Ache Relief4%

“Caused Stomach pain”

Heart Health4%

“Some heartburn”

Ease Of Chewing/Swallowing4%

“I cant make myself chew it after choking down the first one I had to spit it out the next time”

Side Effects4%

“it can cause harm for people on blood pressure medications”

Blood Pressure4%

“Bad for high blood pressure, no return, threw in garbage”

Dosage2%

“not another prescription medication”

Quality-Overall2%

“Lower Quality Recently”

Top return reasons

Taste-Overall50%

Artificial Sweeteners25%

Functionality-Overall25%

Common licorice root capsules questions

Is licorice root capsules profitable to sell on Amazon United States?: The niche generates $24K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the licorice root capsules niche?: 16 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in licorice root capsules?: Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Regulates Digestion. The return rate is 0.0%.
When does demand for licorice root capsules peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the licorice root capsules niche?: Listings span $7.63–$34.58; the average listing price is $15.17 (sweet spot $15–$100). The average incumbent carries 1,537 reviews — the moat a new listing must climb.