Is licorice root profitable to sell on Amazon United States?

The niche generates $408K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (60/100).

How competitive is the licorice root niche?

21 brands and 48 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in licorice root?

Top complaints mined from reviews: Taste-Overall, Smell, Functionality-Overall. The return rate is 0.0%.

When does demand for licorice root peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 6.8× the quietest.

What does it cost to enter the licorice root niche?

Listings span $5.21–$22.72; the average listing price is $12.77 (sweet spot $15–$100). The average incumbent carries 1,392 reviews — the moat a new listing must climb.

Licorice Root

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Brand share

Great48%

top-5 brand share — no brand owns this niche

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Good$408K

$408K/yr · 358K searches

Avg price

Good$12.77

avg listing price — sweet spot $15–$100

Review moat

Good1,391.52

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.21–$22.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-15.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

Is licorice root profitable on Amazon?

According to Flapen's Amazon United States niche tracking, licorice root is a $408K/yr Amazon United States market (358K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

licorice root market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $383K–$511K; units × avg price
Conversion rate: 8.9%
Avg BSR: #446
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 2.0%
Avg brand age: 80 months
Avg seller age: 151 days

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

48%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

47%

Halo Naturals23%
Natural Factors8%
Worldwide Botanicals7%
Horbäach5%
NOW Foods5%
Starwest Botanicals5%

licorice root demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.8×

Open Trend

Top licorice root search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

licorice root275K/yr -12.7%6.9% conv.
organic licorice root16K/yr -15.1%6.6% conv.
liquorice root11K/yr -19.6%5.9% conv.
regaliz raiz organico9K/yr -20.5%2.5% conv.
regaliz9K/yr -8.5%1.1% conv.
licorice root organic12K/yr -43.5%7.1% conv.
dried licorice root7K/yr -29.9%7.8% conv.
licorice root herb4K/yr -22.9%8.3% conv.
raiz de regaliz natural4K/yr -43.0%2.5% conv.
licorice root tea loose leaf3K/yr -21.6%10.4% conv.

All search terms

Top licorice root products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Halo Naturals Organic Licorice Root Cut & Sifted 4 Ounces (Glycyrrhiza glabra) USDA Certified | Resealable Pouch| Packaged in The USA

Halo Naturals$10.034.7★186 rev

Worldwide Botanicals Organic Licorice Root 8 oz 100% Glycyrrhiza glabra Palo Dulce Regaliz Cut & Sift Naturally Sweet and Soothing Harmonizing Tea 8 ounces

Worldwide Botanicals$15.024.7★100 rev

Horbach Licorice Root Extract | 2 fl oz | Alcohol Free Tincture

Horbäach$10.014.4★4,337 rev

Starwest Botanicals Organic Dried Licorice Root - Herb for Loose Leaf Tea Blends Candy & Baked Goods Cut & Sifted Certified Kosher Non-GMO - 4 oz Pouch

Starwest Botanicals$11.334.7★1,237 rev

Natural Factors DGL Chewable - Digestive Support Supplement with Licorice Root Extract - Chewable Tablets Support Stomach Lining & Health - Non-GMO & Gluten-Free - 180 Chewable Tablets (180 Servings)

Natural Factors$22.194.4★7,922 rev

Newest

by launch date

Licorice Root Tea Organic 4 oz. Regaliz Raiz Organico - Naturally Sweet

Zhivana Organics$10.159 rev

3mo ago

EarthWise Aromatics Organic Licorice Root - 1lb (16oz) - Herbal Tea - 100% Certified Organic - Cut and Sifted

EarthWise Aromatics$14.9156 rev

10mo ago

Zazzee USDA Organic DGL Licorice 20:1 Extract 120 Vegan Capsules 4 Month Supply Deglycyrrhizinated Licorice Root Glycyrrhiza Glabra Digestive & Stomach Support All-Natural Non-GMO Made in USA

Zazzee$20.42186 rev

10mo ago

Worldwide Botanicals Organic Licorice Root 8 oz 100% Glycyrrhiza glabra Palo Dulce Regaliz Cut & Sift Naturally Sweet and Soothing Harmonizing Tea 8 ounces

Worldwide Botanicals$15.02100 rev

1y ago

Licorice Root 4oz Cut and Sifted 100% Pure & Natural Dried Licorice Root Premium Quality Ideal for Tea Herbal Blends and Wellness Uses - By Yogis Gift

YOGI’S GIFT – Celebrating health$10.079 rev

1y ago

What reviews say buyers love and hate about licorice root

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall14%

“Good taste”

Quality-Overall13%

“The quality seems good and fresh”

Regulates Digestion12%

“Great for reflux”

Acid Regulator/Stomach Ache Relief8%

“my stomach just feels better overall”

Advertised Vs Actual Product5%

“As advertised”

Flavor5%

“Big flavor”

Vegan/Organic3%

“Its organic and smell very fresh”

Efficiency3%

“DGL is very effective”

Ease Of Chewing/Swallowing3%

“Fun to chew”

Value For Money3%

“Affordable”

What buyers complain about

Taste-Overall29%

“Weird taste”

Smell7%

“give it a smell”

Functionality-Overall6%

“Doesn't work”

Regulates Digestion4%

“Its a little unnerving to people who are taking these for digestive issues to have something that tastes drastically different than before- could set off a flare of reflux or gastritis”

Flavor4%

“the flavor is lacking”

Ease Of Chewing/Swallowing3%

“I cant make myself chew it after choking down the first one I had to spit it out the next time”

Blood Pressure3%

“Bad for high blood pressure, no return, threw in garbage”

Quality-Overall2%

“Crap product”

Sweetness2%

“WAY TOO SWEET with an artificial aftertaste”

Heart Health2%

“This Licorice supplement is not good for blood pressure and heart”

Top return reasons

Taste-Overall36%

Size-Overall14%

Functionality-Overall14%

Artificial Sweeteners7%