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Licorice Cough Drops

Fail

The top 5 brands take 100% of clicks, so Licorice Cough Drops is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$236K/yr100K searches / yr
90-day growth
-39.4%search demand this quarter
Competition
66%top-5 click share · 5 brands · 61 sellers

Flapen Score

Licorice Cough Drops against its category

The dotted line is the Health & Household average. Past it, Licorice Cough Drops is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Licorice Cough Drops market on Amazon at a glance

Shoppers on Amazon United States searched for Licorice Cough Drops 100K times last year and spent an estimated $236K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 19.7% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $236K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-39.4%
Conversion, latest week
19.7%
Market size, estimated
$236Ka year
Peak month
February3.7× the quietest month
Top search term
ludens honey licorice cough drops28K searches a year

02 · Price

A sale here is worth $12.03.

Listings sell for $12.03 on average, from $4.34 to $29.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $12.03 that is $12K to $15K a year per listing.

Average price
$12.03under the $15 to $100 sweet spot
Price range
$4.34–$29.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$15K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #140 within Cough & Cold. It carries 2,272 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
75%
Out of stock, average day
7.2%
Average rank
#140in Cough & Cold
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,272per listing
Listings tracked
16

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
94 months

Products

Top Licorice Cough Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 223%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Licorice Cough Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.7×

Search terms

Top Licorice Cough Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ludens honey licorice cough drops28K/yr
  • smith brothers cough drops32K/yr
  • licorice cough drops11K/yr
  • ludens licorice cough drops5K/yr
  • licorice lozenges4K/yr
  • smith brothers black licorice throat drops4K/yr
  • black licorice cough drops4K/yr
  • smith bros cough drops5K/yr
  • smith brothers licorice cough drops4K/yr
  • honey licorice cough drops3K/yr

Reviews and returns

What reviews say buyers love and hate about Licorice Cough Drops

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“I would venture that they taste more like rat poison”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Licorice Cough Drops questions

Answered from the same tracked data.