Licorice Cough Drops
FailThe top 5 brands take 100% of clicks, so Licorice Cough Drops is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $236K/yr100K searches / yr
- 90-day growth
- -39.4%search demand this quarter
- Competition
- 66%top-5 click share · 5 brands · 61 sellers
Flapen Score
Licorice Cough Drops against its category
The dotted line is the Health & Household average. Past it, Licorice Cough Drops is stronger. Inside it, weaker.
Market
The Licorice Cough Drops market on Amazon at a glance
Shoppers on Amazon United States searched for Licorice Cough Drops 100K times last year and spent an estimated $236K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 19.7% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $236K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -39.4%
- Conversion, latest week
- 19.7%
- Market size, estimated
- $236Ka year
- Peak month
- February3.7× the quietest month
- Top search term
- ludens honey licorice cough drops28K searches a year
02 · Price
A sale here is worth $12.03.
Listings sell for $12.03 on average, from $4.34 to $29.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $12.03 that is $12K to $15K a year per listing.
- Average price
- $12.03under the $15 to $100 sweet spot
- Price range
- $4.34–$29.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $12K–$15K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #140 within Cough & Cold. It carries 2,272 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 75%
- Out of stock, average day
- 7.2%
- Average rank
- #140in Cough & Cold
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,272per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Licorice Cough Drops products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ludens Throat Drops Honey Licorice 30 ea(pack of 3)
- Price
- $9.58
- Rating
- 4.8/5
- Reviews
- 701
- Age
- 12y ago

Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Honey Licorice Flavored Drops 30 Count
- Price
- $4.72
- Rating
- 4.7/5
- Reviews
- 11,714
- Age
- 17y ago

Ludens Honey Licorice Throat Drops | Menthol Lozenge | 30-Count per Pack | 12-Pack
- Price
- $29.76
- Rating
- 4.8/5
- Reviews
- 589
- Age
- 18y ago

Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 3)
- Price
- $15.60
- Rating
- 4.6/5
- Reviews
- 336
- Age
- 2y ago

Smith Bros. Wild Cherry Sore Throat Drops with Pectin - Vintage Candy Throat Lozenges - The Original American Cough Drop Bag of 30ct Drops (Pack of 1)
- Price
- $7.63
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 5y ago
Trending
estimated 90-day click momentum
Sore Throat Lozenges with Pectin by Smith Brothers (Black Licorice 4 Bags): Vintage Candy Throat Drops - The Original American Cough Drop
- Price
- $16.31
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 2y ago

Sore Throat Drops with Pectin by Smith Brothers (Wild Cherry 90 Count): Vintage Candy Throat Lozenges - The Original American Cough Drop
- Price
- $15.02
- Rating
- 4.5/5
- Reviews
- 661
- Age
- 8y ago

Smith Bros. Wild Cherry Sore Throat Drops with Pectin - Vintage Candy Throat Lozenges - The Original American Cough Drop Bag of 30ct Drops (Pack of 3)
- Price
- $15.55
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 7mo ago

Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Licorice)
- Price
- $7.00
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 6mo ago

Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 3)
- Price
- $15.60
- Rating
- 4.6/5
- Reviews
- 336
- Age
- 2y ago
Newest
by launch date
Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Licorice)
- Price
- $7.00
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 6mo ago

Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 1)
- Price
- $6.98
- Rating
- 4.6/5
- Reviews
- 336
- Age
- 7mo ago

Smith Bros. Wild Cherry Sore Throat Drops with Pectin - Vintage Candy Throat Lozenges - The Original American Cough Drop Bag of 30ct Drops (Pack of 3)
- Price
- $15.55
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 7mo ago

Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 3)
- Price
- $15.60
- Rating
- 4.6/5
- Reviews
- 336
- Age
- 2y ago

Sore Throat Lozenges with Pectin by Smith Brothers (Black Licorice 4 Bags): Vintage Candy Throat Drops - The Original American Cough Drop
- Price
- $16.31
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
61
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
0%
- Luden's64%
- Smith Bros.23%
- Pine Bros.6%
- Smith Brothers5%
- Ricola3%
- Open — no brand owns it (0%)
Demand
Licorice Cough Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 3.7×
Search terms
Top Licorice Cough Drops search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ludens honey licorice cough drops28K/yr
- smith brothers cough drops32K/yr
- licorice cough drops11K/yr
- ludens licorice cough drops5K/yr
- licorice lozenges4K/yr
- smith brothers black licorice throat drops4K/yr
- black licorice cough drops4K/yr
- smith bros cough drops5K/yr
- smith brothers licorice cough drops4K/yr
- honey licorice cough drops3K/yr
Reviews and returns
What reviews say buyers love and hate about Licorice Cough Drops
We read the reviews and the return reasons for every product selling here.
“I would venture that they taste more like rat poison”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Licorice Cough Drops questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









