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Lice Treatment

Maybe

An estimated 0.4% of orders come back. But the average product has 4,026 reviews to catch up to, so Lice Treatment is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$3.1M/yr1.3M searches / yr
90-day growth
+2.1%search demand this quarter
Competition
57%top-5 click share · 13 brands · 74 sellers

Flapen Score

Lice Treatment against its category

The dotted line is the Health & Household average. Past it, Lice Treatment is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lice Treatment market on Amazon at a glance

Shoppers on Amazon United States searched for Lice Treatment 1.3M times last year and spent an estimated $3.1M. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
11.7%
Market size, estimated
$3.1Ma year
Peak month
September2.0× the quietest month
Top search term
lice treatment675K searches a year

02 · Price

A sale here is worth $20.35.

Listings sell for $20.35 on average, from $8.12 to $36.14. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $20.35 that is $122K to $163K a year per listing.

Average price
$20.35inside the $15 to $100 sweet spot
Price range
$8.12–$36.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
$122K–$163K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Lice Treatments. It carries 4,026 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#127in Lice Treatments
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
4,026per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Lice Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

74

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

15%

  • Brand 124%
  • Brand 222%
  • Brand 316%
  • Brand 413%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (7 brands, 15%)

Demand

Lice Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Lice Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lice treatment675K/yr
  • lice treatment for kids153K/yr
  • lice128K/yr
  • lice treatment for adults44K/yr
  • head lice treatment kit37K/yr
  • lice kit31K/yr
  • head lice treatment34K/yr
  • lice removal19K/yr
  • lice treatment products21K/yr
  • lice treatment kit20K/yr

Reviews and returns

What reviews say buyers love and hate about Lice Treatment

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Smell”
23%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Not Effective”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lice Treatment questions

Answered from the same tracked data.