Libra
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.50avg listing price — sweet spot $15–$100
Price range
Good$7.12–$35.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good845.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 215K searches
Is libra profitable on Amazon?
According to Flapen's Amazon United States niche tracking, libra is a $23K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 30/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
libra market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $66K–$83K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #664
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 17.7%
- Avg brand age
- 35 months
- Avg seller age
- 164 days
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
13
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
11%
- TGOLM37%
- VBWEOI36%
- Owlgift5%
- Aovila5%
- YTENTE4%
- HDCRYSTALGIFTS3%
- Open — no brand owns it (5 brands, 11%)
libra demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.Peak months: Sep, Oct, Dec · busiest ÷ quietest = 13.8×
Top libra search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- libra93K/yr
- libra decor12K/yr
- libra gifts56K/yr
- libra gifts women37K/yr
- libra gift5K/yr
- libra birthday gifts for women6K/yr
- libra birthday gifts5K/yr
Top libra products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TGOLM 14k Gold Plated Libra Sign October Birthstone Color Crystal Necklace for Women Birthday Gift
TGOLM$14.284.6★487 rev
VBWEOI Gleym Bracelets Zodiac Signs Spirit Bracelet Multilayer Adjustable 22 Constellation Zodiac PU Leather Bracelet Gleym Manifestation Bracelets Jewelry Gifts for Women and Man
VBWEOI$7.123.8★526 rev
Owlgift Vintage Style Metal Libra Jewelry Display Tray Cosmetic Organizer Storage Bronze
Owlgift$24.504.3★1,856 rev
Libra Crystals Gift Set Libra Zodiac Signs Healing Crystals Birthstones with Horoscope Box Set Libra Astrology Crystals Healing Stones Gifts
Aovila$26.214.7★2,773 rev
YTENTE Zodiac Sign Soy Wax Scented Candle Crystals Healing Stones Gift Set with Horoscope Sign Hexagonal Pendant Gemstone Chakra Crystal Necklace for Women Men Birthday Gifts (Libra)
YTENTE$35.864.6★145 rev
Newest
by launch date
Libra Libra Scales Zodiac Brass Sculpture 100% Solid Handcrafted Retro Figurine Unique Home & Office Decor Ideal Astrology Gift
CHOVY$19.8762 rev
virsomier 5pcs Funny Libra Pens - 12 Constellation Birthday Gift Office School Writing Pens for Friends and Colleague Smooth Writing Quick Drying Black Ink (Libra)
virsomier$9.9422 rev
YATOJUZI 12 Zodiac Libra Birthday Gifts for Women Men Amethyst Healing Crystals Natural Crystal Stones Gemstones Orgonite Chakra Reiki Lucky Energy Purple Decor for Office Desk Decorations
YATOJUZI$13.44278 rev
Owlgift Vintage Style Metal Libra Jewelry Display Tray Cosmetic Organizer Storage Bronze
Owlgift$24.501,856 rev
GolbalJew Libra Zodiac Bracelets Healing Crystal 12 Constellations Protection Stone Beads Bracelet for Women Birthday Zodiac Gifts Horoscope Spiritual Jewelry
GolbalJew$8.40919 rev
Trending
90-day click momentumTGOLM 14k Gold Plated Libra Sign October Birthstone Color Crystal Necklace for Women Birthday Gift
TGOLM$14.284.6★
YTENTE Zodiac Sign Soy Wax Scented Candle Crystals Healing Stones Gift Set with Horoscope Sign Hexagonal Pendant Gemstone Chakra Crystal Necklace for Women Men Birthday Gifts (Libra)
YTENTE$35.864.6★
VBWEOI Gleym Bracelets Zodiac Signs Spirit Bracelet Multilayer Adjustable 22 Constellation Zodiac PU Leather Bracelet Gleym Manifestation Bracelets Jewelry Gifts for Women and Man
VBWEOI$7.123.8★
Libra Libra Scales Zodiac Brass Sculpture 100% Solid Handcrafted Retro Figurine Unique Home & Office Decor Ideal Astrology Gift
CHOVY$19.873.7★
virsomier 5pcs Funny Libra Pens - 12 Constellation Birthday Gift Office School Writing Pens for Friends and Colleague Smooth Writing Quick Drying Black Ink (Libra)
virsomier$9.944.1★
What reviews say buyers love and hate about libra
What buyers praise and complain about, mined from review topics.What buyers love
“Made for a great decorative gift”
“Good quality”
“cute design”
“The size is perfect”
“sturdy”
“Durability”
“Overall, its good value for money if youre looking for a decorative piece that also serves a functional purpose”
“Its a beautiful color that is hard to describe”
“Very nice accessory”
“Perfect description”
What buyers complain about
“realize how horribly crafted it is because the item is in fact pretty”
“A little flimsy”
“is not appear to be the same size you see in the picture its like a kids little toy”
“Fit was a little to big”
“it doesn't hang evenly”
“the strap could be better”
“I have small wrists so the main piece tends to stay on the underside bc its loose”
Top return reasons
Common libra questions
- Is libra profitable to sell on Amazon United States?
- The niche generates $23K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (30/100).
- How competitive is the libra niche?
- 11 brands and 13 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in libra?
- Top complaints mined from reviews: Quality-Overall, Strength, Advertised Vs Actual Product. The return rate is 4.5%.
- When does demand for libra peak?
- Demand peaks in Sep–Oct–Dec; the busiest month runs 13.8× the quietest.
- What does it cost to enter the libra niche?
- Listings span $7.12–$35.86; the average listing price is $16.50 (sweet spot $15–$100). The average incumbent carries 845 reviews — the moat a new listing must climb.