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Lestoil

Fail

The top 5 products take 100% of clicks, so Lestoil is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$868K/yr300K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 58 sellers

Flapen Score

Lestoil against its category

The dotted line is the Health & Household average. Past it, Lestoil is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lestoil market on Amazon at a glance

Shoppers on Amazon United States searched for Lestoil 300K times last year and spent an estimated $868K. All 2 brands take every click. Demand peaks in Jan–Feb–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 21.3% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $868K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
21.3%
Market size, estimated
$868Ka year
Peak month
October2.0× the quietest month
Top search term
lestoil181K searches a year

02 · Price

A sale here is worth $13.61.

Listings sell for $13.61 on average, from $8.89 to $21.65. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 12,500 to 15,000 of them. At $13.61 that is $170K to $204K a year per listing.

Average price
$13.61under the $15 to $100 sweet spot
Price range
$8.89–$21.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
12,500–15,000
Revenue per listing a year
$170K–$204K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #497 within All-Purpose Cleaners. It carries 4,240 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#497in All-Purpose Cleaners
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,240per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Lestoil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 211%

Demand

Lestoil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Lestoil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lestoil181K/yr
  • lestoil grease and stain remover for laundry66K/yr
  • lestoil heavy duty cleaner16K/yr
  • varsol10K/yr
  • lestoil cleaner6K/yr
  • lest oil4K/yr
  • lestoil stain remover5K/yr
  • lestoil original7K/yr
  • lestoil grease and stain remover2K/yr
  • letoil1K/yr

Reviews and returns

What reviews say buyers love and hate about Lestoil

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Cleaning”
43%of negative reviews mention “Smell”
0.6%of orders come back
“Smells terribly bad like gasoline”
A buyer, on “Smell”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lestoil questions

Answered from the same tracked data.