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Leo Decor

Fail

Shoppers spend an estimated $7K a year here, so Leo Decor is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$7K/yr40K searches / yr
90-day growth
+60.4%search demand this quarter
Competition
59%top-5 click share · 12 brands · 14 sellers

Flapen Score

Leo Decor against its category

The dotted line is the Health & Household average. Past it, Leo Decor is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leo Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Leo Decor 40K times last year and spent an estimated $7K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +60.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+60.4%
Conversion, latest week
1.2%
Market size, estimated
$7Ka year
Peak month
August36.3× the quietest month
Top search term
leo decor4K searches a year

02 · Price

A sale here is worth $14.15.

Listings sell for $14.15 on average, from $6.74 to $34.50. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $14.15 that is $0 to $1K a year per listing.

Average price
$14.15under the $15 to $100 sweet spot
Price range
$6.74–$34.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #9,894 within Healing Crystals. It carries 569 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
14.7%
Average rank
#9,894in Healing Crystals
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
569per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Leo Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

14

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

30%

  • Brand 121%
  • Brand 219%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Leo Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 36.3×

Search terms

Top Leo Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leo decor4K/yr
  • leo gifts for men13K/yr
  • leo zodiac decor2K/yr
  • leo birthday gifts for women21K/yr

Reviews and returns

What reviews say buyers love and hate about Leo Decor

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Value For Money”
1.8%of orders come back
“Too high priced”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Leo Decor questions

Answered from the same tracked data.