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Lens Cleaner Refill

Fail

The top 5 brands take 100% of clicks, so Lens Cleaner Refill is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$263K/yr175K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
81%top-5 click share · 3 brands · 35 sellers

Flapen Score

Lens Cleaner Refill against its category

The dotted line is the Health & Household average. Past it, Lens Cleaner Refill is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lens Cleaner Refill market on Amazon at a glance

Shoppers on Amazon United States searched for Lens Cleaner Refill 175K times last year and spent an estimated $263K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $263K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
14.6%
Market size, estimated
$263Ka year
Top search term
zeiss lens cleaner spray47K searches a year

02 · Price

A sale here is worth $10.30.

Listings sell for $10.30 on average, from $6.99 to $14.81. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $10.30 that is $15K to $21K a year per listing.

Average price
$10.30under the $15 to $100 sweet spot
Price range
$6.99–$14.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$15K–$21K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #25 within Vision. It carries 14,423 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#25in Vision
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
14,423per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
69 months

Products

Top Lens Cleaner Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 28%
  • Brand 35%

Demand

Lens Cleaner Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26OctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3× · 10 of 12 months tracked

Search terms

Top Lens Cleaner Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zeiss lens cleaner spray47K/yr
  • zeiss49K/yr
  • zeiss lens cleaner20K/yr
  • zeiss microfiber cloth11K/yr
  • lens cleaner refill10K/yr
  • eyeglass cleaner refill9K/yr
  • zeiss lens10K/yr
  • eye glass cleaners spray refill5K/yr
  • ar kleen lens cleaner spray4K/yr
  • glasses cleaner refill2K/yr

Reviews and returns

What reviews say buyers love and hate about Lens Cleaner Refill

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Cleaning”
16%of negative reviews mention “Ease Of Cleaning”
0.3%of orders come back
“I do not recommend this product for cleaning anything at all”
A buyer, on “Ease Of Cleaning”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lens Cleaner Refill questions

Answered from the same tracked data.