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Lena Menstrual Cup

Fail

The top 5 brands take 100% of clicks, so Lena Menstrual Cup is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$48K/yr23K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
62%top-5 click share · 1 brands · 2 sellers

Flapen Score

Lena Menstrual Cup against its category

The dotted line is the Health & Household average. Past it, Lena Menstrual Cup is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lena Menstrual Cup market on Amazon at a glance

Shoppers on Amazon United States searched for Lena Menstrual Cup 23K times last year and spent an estimated $48K. One brand takes every click. Demand peaks in Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
7.2%
Market size, estimated
$48Ka year
Peak month
July1.8× the quietest month
Top search term
lena cup16K searches a year

02 · Price

A sale here is worth $29.03.

Listings sell for $29.03 on average, from $13.33 to $39.45. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $29.03 that is $3K to $7K a year per listing.

Average price
$29.03inside the $15 to $100 sweet spot
Price range
$13.33–$39.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Feminine Care. It carries 17,644 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Feminine Care
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
17,644per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Lena Menstrual Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Lena Menstrual Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Lena Menstrual Cup

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Leak-Proof”
1.8%of orders come back
“not completely leak-proof for me”
A buyer, on “Leak-Proof”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lena Menstrual Cup questions

Answered from the same tracked data.