Is lemongrass essential oil profitable to sell on Amazon United States?

The niche generates $992K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +61.0%. Flapen's verdict: Launch it (56/100).

How competitive is the lemongrass essential oil niche?

12 brands and 17 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in lemongrass essential oil?

Top complaints mined from reviews: Smell, Adhesion/Stickiness, Leak-Proof. The return rate is 0.7%.

When does demand for lemongrass essential oil peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.2× the quietest.

What does it cost to enter the lemongrass essential oil niche?

Listings span $5.63–$15.06; the average listing price is $9.20 (sweet spot $15–$100). The average incumbent carries 6,436 reviews — the moat a new listing must climb.

Lemongrass Essential Oil

Launch it

A $992K/yr market growing +61.0% this quarter with returns at 0.7% — clears our launch bar.

Conversion

Incredible16.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Great$992K

$992K/yr · 637K searches

Growth

Great+61.0%

90-day search growth — must beat 0% to launch

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.20

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,435.62

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Price range

Bad$5.63–$15.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Is lemongrass essential oil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lemongrass essential oil is a $992K/yr Amazon United States market (637K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

lemongrass essential oil market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 100K–125K; avg 8,000–10,000/product
Revenue / yr: $920K–$1.1M; units × avg price
Conversion rate: 16.9%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.6%
Avg brand age: 62 months
Avg seller age: 161 days

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

20%

Majestic Pure40%
Handcraft Blends15%
MUNUSNA8%
Essentially KateS6%
Cliganic6%
SVA ORGANICS5%

lemongrass essential oil demand & seasonality

Weekly Amazon search volume, last 104 weeks — +61.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×

Open Trend

Top lemongrass essential oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lemongrass essential oil356K/yr +68.1%14.5% conv.
lemongrass oil81K/yr +70.6%12.3% conv.
lemon grass oil essential oil79K/yr +18.7%13.5% conv.
lemon grass oil21K/yr +69.2%10.5% conv.
lemon grass essential oil15K/yr +30.0%12.0% conv.
lemongrass essential oil organic12K/yr +78.4%11.1% conv.
essential oils lemongrass13K/yr +20.6%13.2% conv.
lemon grass essential oil pure6K/yr +223.2%14.0% conv.
lemongrass oil for bees5K/yr +54.8%13.5% conv.
organic lemongrass essential oil7K/yr +78.7%6.5% conv.

All search terms

Top lemongrass essential oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lemongrass Essential Oil Lemongrass Oil 4 Fl Oz

Majestic Pure$9.614.6★8,484 rev

Handcraft Blends Lemongrass Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$9.714.7★8,731 rev

MUNUSNA Lemongrass Essential Oil 100% Natural & Pure Lemongrass Oil 100ML Premium Grade Essential Oils Aromatherapy Scented Oils for Diffusers Home Care Skin Laundry Spray Candle Soap Making

MUNUSNA$7.164.4★2,429 rev

Lemongrass Essential Oil 4 Fl Oz with Dropper and Sprayer - 100% Pure and Natural - Hair Care Home Diffusers Skin Care Aromatherapy Massage and Humidifiers and Garden Care

Essentially KateS$9.444.6★358 rev

Cliganic USDA Organic Lemongrass Essential Oil - 100% Pure Natural Undiluted for Aromatherapy Diffuser | Non-GMO Verified

Cliganic$7.914.7★3,685 rev

Newest

by launch date

MUNUSNA Lemongrass Essential Oil 100% Natural & Pure Lemongrass Oil 100ML Premium Grade Essential Oils Aromatherapy Scented Oils for Diffusers Home Care Skin Laundry Spray Candle Soap Making

MUNUSNA$7.162,429 rev

11mo ago

SU JUABA Lemongrass Essential Oil 4 Oz Aromatherapy Oil for Diffuser Skin Care Candle - 118ML

SU JUABA$7.68216 rev

1y ago

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lemongrass Essential Oil Lemongrass Oil 1 Fl Oz

Majestic Pure$7.518,484 rev

1y ago

Lemongrass Essential Oil 4 Fl Oz with Dropper and Sprayer - 100% Pure and Natural - Hair Care Home Diffusers Skin Care Aromatherapy Massage and Humidifiers and Garden Care

Essentially KateS$9.44358 rev

3y ago

Lemongrass Essential Oil 30ML/1.01FL.OZ MAYJAM Premium Lemongrass Oil Essential Oils with Glass Dropper Great for Aromatherapy Diffuser and Candle Soap Making

MAYJAM$5.6317,844 rev

3y ago

What reviews say buyers love and hate about lemongrass essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell56%

“Beautiful Scent”

Quality-Overall11%

“A great product with many benefits”

Value For Money6%

“Good deal”

Advertised Vs Actual Product5%

“Just what I needed”

Pest/Insect Control2%

“Keeps bugs away”

Strength1%

“Very strong”

Ingredients-Overall1%

“Wow, real and potent essential oil”

Freshness1%

“fresh and lemony”

Size-Overall1%

“Perfect size”

Spray/Flow1%

“I loved that this comes with both a dropper and spray nozzle”

What buyers complain about

Smell43%

“Smells rancid”

Adhesion/Stickiness4%

“it was so sticky”

Leak-Proof4%

“The bottle was leaking”

Strength4%

“is way too strong”

Pest/Insect Control3%

“We tried everything - including toxic poisons, diatomaceous earth, boric acid, and so forth - and these ants just kept coming and would not leave our kitchen”

Size-Overall3%

“The actual bottle is small”

Oily/Greasy3%

“Oil”

Functionality-Overall2%

“Did not do well at all”

Quality-Overall2%

“Disappointed with quality”

Dilute/Watery1%

“water because it stung so bad”

Top return reasons

Smell49%

Leak-Proof25%