Lemon Wax Melts

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months

382K

Growth, 90 days vs prior 90

-21.9%

Conversion, latest week

2.8%

Market size, estimated

$178Ka year

Peak month

November3.5× the quietest month

Top search term

febreze wax melts85K searches a year

Listings sell for $16.47 on average, from $3.59 to $37.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $16.47 that is $4K to $8K a year per listing.

Average price

$16.47inside the $15 to $100 sweet spot

Price range

$3.59–$37.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.2%of orders · Amazon United States median 2.1%

46% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #634 within Air Fresheners. It carries 4,061 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

69%

Out of stock, average day

19.6%

Average rank

#634in Air Fresheners

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

4,061per listing

Listings tracked

26

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months