Lemon Napkins
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Review moat
Great130.08avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$5.27–$35.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+47.9%90-day search growth — must beat 0% to launch
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.62avg listing price — sweet spot $15–$100
Market size
Okay$176K$176K/yr · 318K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Is lemon napkins profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lemon napkins is a $176K/yr Amazon United States market (318K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
lemon napkins market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $212K–$266K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #724
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 60%
- Out of stock
- 5.8%
- Avg brand age
- 30 months
- Avg seller age
- 175 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
48 rising
Sellers
60
Top-5 brand share
64%
Top 20: 87%
Top-5 click share
22%
Top 20: 53%
Open market
33%
- Caspari35%
- JarThenaAMCS11%
- peony man10%
- Engleya Miga5%
- Gupesxu4%
- Fitoyplak3%
lemon napkins demand & seasonality
Weekly Amazon search volume, last 104 weeks — +47.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 15.9×
Top lemon napkins search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lemon napkins60K/yr
- caspari cocktail napkins100K/yr
- caspari napkins70K/yr
- caspari43K/yr
- lemon cocktail napkins11K/yr
- lemon paper napkins10K/yr
- lemon napkins paper7K/yr
- lemonade napkins5K/yr
- caspari paper napkins8K/yr
- amalfi coast napkins4K/yr
Top lemon napkins products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
peony man 50 PCS Lemon Cocktail Napkins Yellow Citrus Paper Napkin 3-Ply Summer Fruit Disposable Napkins Lemon Dinner Hand Towels for Kitchen Bathroom Summer Beverage Party Supplies
peony man$9.104.6★106 rev
JarThenaAMCS 100 Pcs Lemon Paper Napkin Watercolor Striped Scalloped Disposable Luncheon Napkins Decorative Dinner Napkin for Holiday Summer Party Tableware Supplies
JarThenaAMCS$15.965.0★2 rev
Caspari Limoncello Paper Cocktail Napkins - 20 Per Box
Caspari$6.504.6★24 rev
40pcs Lemon Paper Napkins 2 Ply Yellow Citrus Fruit Theme Disposable Napkins Decorative for Kitchen Bathroom Lemon Decor Themed Party Supplies 6.5x6.5 Inch
Engleya Miga$6.664.4★35 rev
Pink Lemon Party Supplies 40Pcs Lemon Party Napkins Summer Fruit Party Decoration Pink Lemonade Theme Decoration for Lemon Baby Shower Bridal Shower Party
Gupesxu$9.844.2★28 rev
Newest
by launch date
Janlaugh 100 Count Lemon Shaped Napkins Yellow Paper Cocktail Napkins 3-ply Disposable Napkin for Kitchen Bathroom Beverage Summer Party Supplies
Janlaugh$15.764 rev
100Pcs Lemon Paper Napkins Yellow Citrus Fruit Party Napkin 6.5in
AimFun$13.435 rev
JarThenaAMCS 100 Pcs Lemon Hydrangea Guest Napkins Summer Spring
JarThenaAMCS$16.078 rev
FYSUIMU 50 Pcs Lemon Guest Napkins Paper Disposable Napkins Watercolor Yellow Lemon Flower Citrus Fruit Dinner Hand Towel for Bathroom Summer Birthday Party Table Supplies
FYSUIMU$11.6418 rev
40 Pcs Lemon Napkins Yellow Citrus Paper Napkin Fruit Disposable Cocktail Napkins for Birthday Baby Bridal Shower Lemon Theme Bachelorette Engagement Wedding Party Decorations Supplies
Fitoyplak$8.5415 rev
Trending
90-day click momentumJanlaugh 100 Count Lemon Shaped Napkins Yellow Paper Cocktail Napkins 3-ply Disposable Napkin for Kitchen Bathroom Beverage Summer Party Supplies
Janlaugh$15.765.0★
JarThenaAMCS 100 Pcs Lemon Paper Napkin Watercolor Striped Scalloped Disposable Luncheon Napkins Decorative Dinner Napkin for Holiday Summer Party Tableware Supplies
JarThenaAMCS$15.965.0★
Caspari American Flags and Hydrangeas Paper Cocktail Napkins Two Packs of 20
Caspari$12.124.9★
Caspari American Flags and Hydrangeas Paper Luncheon Napkins 20 Per Package
Caspari$9.084.9★
Gatherfun Party Supplies Disposable Paper Napkins Yellow and White Gingham Napkins for Easter Party3-ply 6.5X6.5 in 50-Pack)
Gatherfun$9.514.7★
What reviews say buyers love and hate about lemon napkins
What buyers praise and complain about, mined from review topics.What buyers love
“It is so well made”
“The color is bright”
“Great design”
“Good deal”
“Better than expected”
“These napkins are so cute and durable”
“Thick/good quality”
“Perfect size”
“nice and sturdy”
“They are bright and so cute”
What buyers complain about
“Just what we were looking for this spring and summer, could have been a little thicker”
“Napkins dull colored”
“Awful quality”
“Larger size than regular 2-ply napkins”
“they are not soft at all”
“A bit pricey unless you can get them at a outlet”
“Misleading, cheap”
“The smell is very chemical”
“They are thin”
“They feel a bit plasticky”
Top return reasons
Common lemon napkins questions
- Is lemon napkins profitable to sell on Amazon United States?
- The niche generates $176K/yr across 106 tracked products. 4 of 24 products launched in the last 360 days are still selling. 90-day search growth is +47.9%. Flapen's verdict: Worth a look (63/100).
- How competitive is the lemon napkins niche?
- 48 brands and 60 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in lemon napkins?
- Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 1.4%.
- When does demand for lemon napkins peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 15.9× the quietest.
- What does it cost to enter the lemon napkins niche?
- Listings span $5.27–$35.53; the average listing price is $10.62 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.