Is lemon eucalyptus oil mosquito repellent spray profitable to sell on Amazon United States?

The niche generates $583K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +332.1%. Flapen's verdict: Worth a look (61/100).

How competitive is the lemon eucalyptus oil mosquito repellent spray niche?

6 brands and 47 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in lemon eucalyptus oil mosquito repellent spray?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.8%.

When does demand for lemon eucalyptus oil mosquito repellent spray peak?

Demand peaks in May–Jun–Jul; the busiest month runs 8.6× the quietest.

What does it cost to enter the lemon eucalyptus oil mosquito repellent spray niche?

Listings span $4.97–$47.95; the average listing price is $17.61 (sweet spot $15–$100). The average incumbent carries 13,538 reviews — the moat a new listing must climb.

Lemon Eucalyptus Oil Mosquito Repellent Spray

Worth a look

Shows demand growing +332.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+332.1%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.61

avg listing price — sweet spot $15–$100

Price range

Great$4.97–$47.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$583K

$583K/yr · 329K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,538.1

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals Trending

Is lemon eucalyptus oil mosquito repellent spray profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lemon eucalyptus oil mosquito repellent spray is a $583K/yr Amazon United States market (329K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

lemon eucalyptus oil mosquito repellent spray market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 40K–50K; avg 2,000–2,500/product
Revenue / yr: $704K–$881K; units × avg price
Conversion rate: 10.1%
Avg BSR: #263
Page quality: 0%
Prime: 85%
Sponsored: 70%
Out of stock: 3.9%
Avg brand age: 69 months
Avg seller age: 158 days

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Repel59%
Murphy's Naturals23%
Cutter15%
Jason Markk1%
OFF!1%
Sawyer1%

lemon eucalyptus oil mosquito repellent spray demand & seasonality

Weekly Amazon search volume, last 104 weeks — +332.1% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.6×

Open Trend

Top lemon eucalyptus oil mosquito repellent spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

repel lemon eucalyptus insect repellent66K/yr >1,000%9.9% conv.
lemon eucalyptus insect repellent57K/yr +338.0%8.1% conv.
repel84K/yr +128.3%6.1% conv.
oil of lemon eucalyptus tick repellent13K/yr >1,000%9.1% conv.
repel bug spray19K/yr +265.4%8.2% conv.
repel insect repellent18K/yr +163.3%6.8% conv.
repel lemon eucalyptus10K/yr +316.0%7.5% conv.
repel sportsman max 40 deet spray7K/yr +559.9%13.3% conv.
repel mosquito repellent12K/yr +156.3%7.2% conv.
repel plant-based lemon eucalyptus insect repellent6K/yr +347.2%9.8% conv.

All search terms

Top lemon eucalyptus oil mosquito repellent spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Repel Plant-Based Lemon Eucalyptus Insect Repellent Oil

Repel$7.244.5★721 rev

Murphys Naturals Mosquito & Tick Bug Repellent Spray Oil of Lemon Eucalyptus for Skin + Outdoor Gear 4 Ounce Pump 2-Pack

Murphy's Naturals$19.474.4★16,652 rev

Cutter Lemon Eucalyptus Mosquito and Insect Repellent Bug Spray 4 Ounces DEET-Free Pump Spray

Cutter$5.214.4★7,306 rev

Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas

Repel$7.434.6★16,223 rev

Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack

Repel$17.034.7★8,922 rev

Newest

by launch date

Repel Plant-Based Lemon Eucalyptus Mosquito and Insect Repellent 4 Ounces DEET-Free Bug Spray Insect Repellent Repels Mosquitoes for 6 Hours with Plant-Based Ingredients 4 Pack

Repel$30.666 rev

2mo ago

Murphys Naturals Tick Bug Repellent Spray Oil of Lemon Eucalyptus for Skin + Outdoor Gear 4 Ounce 2-Pack

Murphy's Naturals$19.4658 rev

5mo ago

Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack

Repel$17.038,922 rev

11mo ago

Repel Insect Repellent Sportsmen Formula 25% DEET 8.125 Ounces Bonus Aerosol with 25% DEET to Repel Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas for Long-Lasting Protection

Repel$4.97266 rev

2y ago

Murphys Naturals Mosquito & Tick Bug Repellent Spray Oil of Lemon Eucalyptus for Skin + Outdoor Gear 6 Ounce Mist 2-Pack

Murphy's Naturals$28.7016,652 rev

4y ago

What reviews say buyers love and hate about lemon eucalyptus oil mosquito repellent spray

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control31%

“Repels mosquitoes”

Smell22%

“Smells fresh”

Quality-Overall10%

“Excellent product”

Advertised Vs Actual Product5%

“As advertised”

Value For Money5%

“Well worth it”

Spray/Flow4%

“Easy spray”

Ease Of Use3%

“Easy to use”

Strength2%

“It's strong”

Size-Overall1%

“It's a nice small bottle to fit in your carry-on toiletries”

Efficiency1%

“Does the job well”

What buyers complain about

Pest/Insect Control21%

“Does not repel mosquitos”

Functionality-Overall15%

“Doesn't work”

Smell8%

“Horrible smell”

Leak-Proof6%

“Bottles leaked”

Value For Money5%

“Waste of money”

Spray/Flow4%

“still didnt spray evenly”

Size-Overall4%

“Small bottle”

Water Resistance3%

“shoes got wet”

Advertised Vs Actual Product2%

“This product is highly misleading”

Ease Of Cleaning2%

“makes a mess”

Top return reasons

Size-Overall18%

Value For Money15%

Functionality-Overall15%

Advertised Vs Actual Product9%

Leak-Proof9%

Pest/Insect Control7%

Defective Material/Parts6%

Smell5%

Spray/Flow3%

Product Condition1%

Common lemon eucalyptus oil mosquito repellent spray questions

Is lemon eucalyptus oil mosquito repellent spray profitable to sell on Amazon United States?: The niche generates $583K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +332.1%. Flapen's verdict: Worth a look (61/100).
How competitive is the lemon eucalyptus oil mosquito repellent spray niche?: 6 brands and 47 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in lemon eucalyptus oil mosquito repellent spray?: Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.8%.
When does demand for lemon eucalyptus oil mosquito repellent spray peak?: Demand peaks in May–Jun–Jul; the busiest month runs 8.6× the quietest.
What does it cost to enter the lemon eucalyptus oil mosquito repellent spray niche?: Listings span $4.97–$47.95; the average listing price is $17.61 (sweet spot $15–$100). The average incumbent carries 13,538 reviews — the moat a new listing must climb.