Is lemon eucalyptus oil profitable to sell on Amazon United States?

The niche generates $412K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +511.8%. Flapen's verdict: Worth a look (68/100).

How competitive is the lemon eucalyptus oil niche?

19 brands and 42 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in lemon eucalyptus oil?

Top complaints mined from reviews: Smell, Pest/Insect Control, Functionality-Overall. The return rate is 0.7%.

When does demand for lemon eucalyptus oil peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 14.5× the quietest.

What does it cost to enter the lemon eucalyptus oil niche?

Listings span $5.21–$24.34; the average listing price is $12.49 (sweet spot $15–$100). The average incumbent carries 7,834 reviews — the moat a new listing must climb.

Lemon Eucalyptus Oil

Worth a look

Shows demand growing +511.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+511.8%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Market size

Good$412K

$412K/yr · 309K searches

Avg price

Good$12.49

avg listing price — sweet spot $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$5.21–$24.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,834.24

avg incumbent reviews — the moat a new listing must climb

Signals Trending No Dominant Brand

Is lemon eucalyptus oil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lemon eucalyptus oil is a $412K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 68/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

lemon eucalyptus oil market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $375K–$500K; units × avg price
Conversion rate: 10.7%
Avg BSR: #254
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 3.9%
Avg brand age: 64 months
Avg seller age: 160 days

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

31%

Murphy's Naturals17%
Handcraft Blends17%
Brooklyn Botany11%
Plant Therapy9%
Majestic Pure8%
HIQILI8%

lemon eucalyptus oil demand & seasonality

Weekly Amazon search volume, last 104 weeks — +511.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 14.5×

Open Trend

Top lemon eucalyptus oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lemon eucalyptus essential oil109K/yr +493.7%13.5% conv.
oil of lemon eucalyptus83K/yr +605.0%8.7% conv.
lemon eucalyptus oil81K/yr +491.8%9.8% conv.
lemon eucalyptus14K/yr +427.1%7.2% conv.
oil of lemon eucalyptus ole6K/yr +580.6%5.5% conv.
eucalyptus lemon essential oil5K/yr +258.1%12.4% conv.
ole oil of lemon eucalyptus3K/yr +981.3%7.5% conv.
organic lemon eucalyptus essential oil3K/yr +503.6%11.7% conv.
lemon eucalyptus oil for skin3K/yr +240.1%8.5% conv.
lemon-eucalyptus oil4K/yr +281.9%7.3% conv.

All search terms

Top lemon eucalyptus oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Handcraft Blends Lemon Eucalyptus Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$9.784.4★447 rev

Murphys Naturals Mosquito & Tick Bug Repellent Spray Oil of Lemon Eucalyptus for Skin + Outdoor Gear 4 Ounce Pump 2-Pack

Murphy's Naturals$19.474.4★16,652 rev

Brooklyn Botany Lemon Eucalyptus Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser

Brooklyn Botany$9.624.5★399 rev

HIQILI Lemon Eucalyptus Oil for Spray Diffuser Indoors Outdoors Garden Yard - 3.38 Fl Oz

HIQILI$10.164.5★726 rev

Plant Therapy Organic Lemon Eucalyptus Essential Oil 30 mL (1 oz) 100% Pure and Undiluted USDA Certified Organic Great for Essential Oil Diffusing and DIY Cleaning Solutions

Plant Therapy$17.834.6★321 rev

Newest

by launch date

MUNUSNA Lemon Eucalyptus Essential Oil 100ML 100% Pure Lemon Eucalyptus Oil Aromatherapy Oil for Diffuser Skin Care Massage Yoga Home Soap and Candle Making

MUNUSNA$9.022,429 rev

3mo ago

Murphys Naturals Tick Bug Repellent Spray Oil of Lemon Eucalyptus for Skin + Outdoor Gear 4 Ounce 2-Pack

Murphy's Naturals$19.4658 rev

5mo ago

Majestic Pure Lemon Eucalyptus Essential Oil 4 Fl Oz - Fresh Citrus Scent for Diffuser Home & Cleaning - Crisp Uplifting Fragrance - Pure & Blend-Friendly Essential Oil

Majestic Pure$9.9644 rev

11mo ago

Brooklyn Botany Lemon Eucalyptus Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser

Brooklyn Botany$9.62399 rev

1y ago

Handcraft Blends Lemon Eucalyptus Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$9.78447 rev

1y ago

What reviews say buyers love and hate about lemon eucalyptus oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell43%

“Great Smelling”

Pest/Insect Control17%

“Best bug repellent”

Quality-Overall11%

“Awesome Quality”

Value For Money4%

“Worth money”

Advertised Vs Actual Product4%

“As advertised”

Spray/Flow2%

“Easy spray”

Efficiency2%

“Does the job well”

Size-Overall1%

“This is a nice big bottle too”

Strength1%

“Strong & Fresh”

Ease Of Use1%

“Easy to use”

What buyers complain about

Smell60%

“AWFUL smell”

Pest/Insect Control7%

“Does not repel mosquitos”

Functionality-Overall4%

“Did not work”

Leak-Proof4%

“Bottles leaked”

Strength2%

“It is not strong at all”

Value For Money2%

“Waste of money”

Spray/Flow2%

“Bad spray mbottle”

Quality-Overall1%

“Poor quality”

Durability1%

“Not long lasting”

Size-Overall1%

“Small bottle”

Top return reasons

Smell71%

Leak-Proof8%

Advertised Vs Actual Product6%

Oily/Greasy2%

Size-Overall2%

Quality-Overall1%

Functionality-Overall1%

Product Condition1%

Defective Material/Parts1%

Value For Money1%

Common lemon eucalyptus oil questions

Is lemon eucalyptus oil profitable to sell on Amazon United States?: The niche generates $412K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +511.8%. Flapen's verdict: Worth a look (68/100).
How competitive is the lemon eucalyptus oil niche?: 19 brands and 42 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in lemon eucalyptus oil?: Top complaints mined from reviews: Smell, Pest/Insect Control, Functionality-Overall. The return rate is 0.7%.
When does demand for lemon eucalyptus oil peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 14.5× the quietest.
What does it cost to enter the lemon eucalyptus oil niche?: Listings span $5.21–$24.34; the average listing price is $12.49 (sweet spot $15–$100). The average incumbent carries 7,834 reviews — the moat a new listing must climb.