Is lemon dish soap profitable to sell on Amazon United States?

The niche generates $466K/yr across 5 tracked products. 90-day search growth is -0.2%. Flapen's verdict: Skip it (35/100).

How competitive is the lemon dish soap niche?

2 brands and 41 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lemon dish soap?

Top complaints mined from reviews: Smell, Dilute/Watery, Allergies. The return rate is 0.1%.

When does demand for lemon dish soap peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 10.3× the quietest.

What does it cost to enter the lemon dish soap niche?

Listings span $3.65–$15.02; the average listing price is $8.31 (sweet spot $15–$100). The average incumbent carries 25,420 reviews — the moat a new listing must climb.

Lemon Dish Soap

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.7%

search→purchase rate — share of searches ending in a sale

Market size

Good$466K

$466K/yr · 358K searches

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.31

avg listing price — sweet spot $15–$100

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Review moat

Bad25,420.2

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$3.65–$15.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Is lemon dish soap profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lemon dish soap is a $466K/yr Amazon United States market (358K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 35/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

lemon dish soap market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: $332K–$416K; units × avg price
Conversion rate: 15.7%
Avg BSR: #28
Page quality: 0%
Prime: 80%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 136 days

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Dawn97%
Palmolive4%

lemon dish soap demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 10.3×

Open Trend

Top lemon dish soap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dawn free and clear dish soap110K/yr -7.1%19.2% conv.
dawn free and clear36K/yr -3.2%14.8% conv.
lemon dish soap26K/yr +21.4%1.6% conv.
dawn clear dish soap21K/yr -9.4%19.3% conv.
dawn free and clear dish soap refill14K/yr +13.0%6.7% conv.
dish soap lemon13K/yr +32.0%1.4% conv.
dawn orange dish soap10K/yr +76.6%0.4% conv.
dawn lemon dish soap12K/yr +20.4%5.0% conv.
dawn dish soap orange8K/yr +84.6%1.0% conv.
orange dawn dish soap7K/yr +108.6%0.4% conv.

All search terms

Top lemon dish soap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dawn Free & Clear EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Unscented 24.3 Fl Oz

Dawn$5.384.8★256 rev

Dawn Free & Clear EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Lemon 24.3 Fl Oz (Pack of 3)

Dawn$15.024.7★661 rev

Dawn Powerwash Free & Clear Light Pear Dish Spray Dish Soap Starter Kit 16 Fl Oz

Dawn$4.024.8★5,581 rev

Dawn Ultra Pure Essentials Dishwashing Liquid Lemon Essence 16.2 Fl Oz

Dawn$13.474.8★114,714 rev

Palmolive Ultra Dishwashing Liquid Dish Soap Pure + Clear Fragrance Free - 32.5 Fluid Ounce (Packaging may vary)

Palmolive$3.654.7★5,889 rev

Newest

by launch date

Dawn Free & Clear EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Lemon 24.3 Fl Oz (Pack of 3)

Dawn$15.02661 rev

1y ago

Dawn Free & Clear EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Unscented 24.3 Fl Oz

Dawn$5.38256 rev

2y ago

Palmolive Ultra Dishwashing Liquid Dish Soap Pure + Clear Fragrance Free - 32.5 Fluid Ounce (Packaging may vary)

Palmolive$3.655,889 rev

3y ago

Dawn Powerwash Free & Clear Light Pear Dish Spray Dish Soap Starter Kit 16 Fl Oz

Dawn$4.025,581 rev

4y ago

Dawn Ultra Pure Essentials Dishwashing Liquid Lemon Essence 16.2 Fl Oz

Dawn$13.47114,714 rev

8y ago

What reviews say buyers love and hate about lemon dish soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell16%

“Doesnt stink AT ALL”

Ease Of Cleaning14%

“Cleans great”

Value For Money9%

“Great value for the money”

Quality-Overall8%

“quality dish soap and trusted brand”

De-Grease6%

“cuts through grease easily”

Efficiency4%

“Effective,”

Ease Of Use3%

“Easy to use”

Cleansing3%

“Cleans great”

Spray/Flow2%

“The spray is very convenient”

Advertised Vs Actual Product2%

“Works as advertised”

What buyers complain about

Smell20%

“Bad smell”

Dilute/Watery6%

“It feels watery”

Allergies5%

“I have a rash in between my fingers”

Ease Of Cleaning5%

“wasn't much of a powerful cleaner”

Leak-Proof5%

“Dish soap leaked”

Value For Money3%

“the price was ridiculous”

Ease Of Use3%

“Difficult to use”

Size-Overall2%

“Small item,”

De-Grease2%

“Grease doesnt stand a chance”

Functionality-Overall2%

“Didn't even work anyway”

Top return reasons

Leak-Proof61%

Smell15%

Size-Overall4%

Advertised Vs Actual Product4%

Value For Money4%

Ease Of Use1%

Ease Of Cleaning1%

Functionality-Overall1%

Dilute/Watery1%

Ingredients-Overall1%

Common lemon dish soap questions

Is lemon dish soap profitable to sell on Amazon United States?: The niche generates $466K/yr across 5 tracked products. 90-day search growth is -0.2%. Flapen's verdict: Skip it (35/100).
How competitive is the lemon dish soap niche?: 2 brands and 41 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lemon dish soap?: Top complaints mined from reviews: Smell, Dilute/Watery, Allergies. The return rate is 0.1%.
When does demand for lemon dish soap peak?: Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 10.3× the quietest.
What does it cost to enter the lemon dish soap niche?: Listings span $3.65–$15.02; the average listing price is $8.31 (sweet spot $15–$100). The average incumbent carries 25,420 reviews — the moat a new listing must climb.