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Lemon Balm Capsules

Fail

Shoppers spend an estimated $56K a year here, so Lemon Balm Capsules is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$56K/yr42K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
68%top-5 click share · 16 brands · 576 sellers

Flapen Score

Lemon Balm Capsules against its category

The dotted line is the Health & Household average. Past it, Lemon Balm Capsules is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lemon Balm Capsules market on Amazon at a glance

Shoppers on Amazon United States searched for Lemon Balm Capsules 42K times last year and spent an estimated $56K. The top 5 brands take 68% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
8.4%
Market size, estimated
$56Ka year
Peak month
October1.8× the quietest month
Top search term
lemon balm capsules22K searches a year

02 · Price

A sale here is worth $15.75.

Listings sell for $15.75 on average, from $7.23 to $31.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.75 that is $2K to $4K a year per listing.

Average price
$15.75inside the $15 to $100 sweet spot
Price range
$7.23–$31.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,858 within Sleep Supplements. It carries 1,753 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,858in Sleep Supplements
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,753per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Lemon Balm Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

576

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

23%

  • Brand 116%
  • Brand 215%
  • Brand 314%
  • Brand 412%
  • Brand 511%
  • Brand 610%

Demand

Lemon Balm Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Lemon Balm Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lemon balm capsules22K/yr
  • lemon balm supplement14K/yr
  • lemon balm pills3K/yr
  • melissa lemon balm3K/yr

Reviews and returns

What reviews say buyers love and hate about Lemon Balm Capsules

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Sleep Quality”
14%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt seem to help me sleep”
A buyer, on “Sleep Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lemon Balm Capsules questions

Answered from the same tracked data.