Is lemon balm profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 35 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (66/100).

How competitive is the lemon balm niche?

31 brands and 608 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in lemon balm?

Top complaints mined from reviews: Taste-Overall, Plant Growth, Sleep Quality. The return rate is 0.1%.

When does demand for lemon balm peak?

Demand peaks in Feb–Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the lemon balm niche?

Listings span $3.92–$45.02; the average listing price is $16.88 (sweet spot $15–$100). The average incumbent carries 2,468 reviews — the moat a new listing must climb.

Lemon Balm

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great$1.6M

$1.6M/yr · 942K searches

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Brand share

Great51%

top-5 brand share — no brand owns this niche

Avg price

Great$16.88

avg listing price — sweet spot $15–$100

Price range

Good$3.92–$45.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,467.74

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-28.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

Is lemon balm profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lemon balm is a $1.6M/yr Amazon United States market (942K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Feb–Aug. Verdict: Worth a look — 66/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

lemon balm market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: $1.0M–$1.4M; units × avg price
Conversion rate: 9.9%
Avg BSR: #874
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.6%
Avg brand age: 66 months
Avg seller age: 146 days

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

31 rising

Sellers

608

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

44%

Top 20: 88%

Open market

42%

Double Wood Supplements12%
Traditional Medicinals11%
Vimergy10%
Herb Pharm9%
Nutricost9%
MARYRUTH'S8%

lemon balm demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.

Peak months: Feb, Aug · busiest ÷ quietest = 1.7×

Open Trend

Top lemon balm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lemon balm763K/yr -29.2%8.1% conv.
lemon balm extract56K/yr -47.6%7.8% conv.
organic lemon balm29K/yr -23.3%8.3% conv.
lemon balm oil19K/yr +18.3%4.8% conv.
lemon balm drops23K/yr -10.5%6.9% conv.
melisa12K/yr -25.0%0.3% conv.
lemon balm organic9K/yr -21.0%8.1% conv.
lemonbalm5K/yr +2.2%8.6% conv.
lemon balm oil organic3K/yr -1.5%5.8% conv.
lemon balm for sleep3K/yr -58.1%8.5% conv.

All search terms

Top lemon balm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Traditional Medicinals Organic Lemon Balm - Supports Stress Relief & Digestive Health - Kosher Non-GMO Caffeine-Free Compostable - 16 Tea Bags

Traditional Medicinals$5.494.6★6,222 rev

Double Wood Supplements Organic Lemon Balm Tincture - for Digestion & Relaxation 590mg - 2FL OZ 120 Servings (Better Absorbed Than Capsules Great for Lemon Balm Tea)

Double Wood Supplements$14.624.5★1,672 rev

Herb Pharm Lemon Balm Alcohol-Free: Certified Organic Nervousness & Over-Excitement Support Fast-Absorbing & Sugar-Free Calming Extract Made with Lemon Balm Herb Liquid Glycerite 1 oz

Herb Pharm$13.884.5★2,457 rev

MaryRuths Organic Lemon Balm Leaf Liquid Extract Mood Support 1 Fl Oz

MARYRUTH'S$18.074.6★2,026 rev

Nutricost Lemon Balm Extract 120 Capsules for 60 Servings Per Bottle

Nutricost$9.814.5★122 rev

Newest

by launch date

Lemon Balm Tincture Alcohol-Free Natural Lemon Balm Leaf Extract Drops Vegetable Glycerin Base Fast-Absorbing 2.02 fl.oz

ZBQIEX$9.0633 rev

3mo ago

Nutricost Organic Lemon Balm Liquid Extract 3.8 Fl. Oz for 115 Servings - Melissa Officinalis USDA Organic OTCO Certified Vegan GMO-Free Gluten-Free

Nutricost$9.4682 rev

6mo ago

Double Wood Supplements Organic Lemon Balm 120 Capsules - for Digestion & Relaxation 590mg - 120 Servings - Non-GMO Gluten Free and Vegan Safe

Double Wood Supplements$11.5569 rev

11mo ago

Lemon Balm Extract-Alcohol-Free Natural Organic Lemon Balm Tincture Liquid for Women & Men Helps to Relax 590mg- 2.02 Fl.Oz

Vceeoy$9.02146 rev

1y ago

Nutricost Lemon Balm Extract 120 Capsules for 60 Servings Per Bottle

Nutricost$9.81122 rev

1y ago

What reviews say buyers love and hate about lemon balm

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall19%

“Fresh taste”

Quality-Overall12%

“Excellent product”

Sleep Quality10%

“Good Sleep”

Flavor6%

“Fresh and flavorful”

Stress/Anxiety5%

“Good for stress”

Soothing Effect4%

“Very calming”

Vegan/Organic4%

“It is labeled as organic”

Value For Money4%

“Worth every penny”

Advertised Vs Actual Product3%

“Works as advertised”

Efficiency3%

“Worked incredibly well”

What buyers complain about

Taste-Overall12%

“Barely any taste”

Plant Growth11%

“No growth”

Sleep Quality8%

“Doesnt seem to help me sleep”

Functionality-Overall6%

“But it didn't help”

Smell5%

“No scent”

Value For Money5%

“Waste of money”

Side Effects4%

“I am having a bad reaction”

Flavor3%

“It does not taste like lemon at all — it has absolutely no flavor”

Dosage3%

“its hard to know if youre taking the intended amount”

Quality-Overall2%

“This company and product have a quality control problem”

Top return reasons

Advertised Vs Actual Product24%

Size-Overall11%

Value For Money11%

Functionality-Overall9%

Plant Growth8%

Taste-Overall5%

Moist/Dry5%

Ingredients-Overall5%

Flavor5%

Sleep Quality3%

Common lemon balm questions

Is lemon balm profitable to sell on Amazon United States?: The niche generates $1.6M/yr across 35 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (66/100).
How competitive is the lemon balm niche?: 31 brands and 608 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in lemon balm?: Top complaints mined from reviews: Taste-Overall, Plant Growth, Sleep Quality. The return rate is 0.1%.
When does demand for lemon balm peak?: Demand peaks in Feb–Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the lemon balm niche?: Listings span $3.92–$45.02; the average listing price is $16.88 (sweet spot $15–$100). The average incumbent carries 2,468 reviews — the moat a new listing must climb.