Skip to content

Lemon Balm

Pass

Lemon Balm scores 66 out of 100, a Pass. Shoppers spend an estimated $1.6M a year here, demand is soft, at -28.8% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 14,768 Health & Household niches · +17 vs the category median of 49
Market size
$1.6M/yr942K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
44%top-5 click share · 31 brands · 608 sellers

Flapen Score

Lemon Balm against its category

The dotted line is the Health & Household average. Past it, Lemon Balm is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lemon Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Lemon Balm 942K times last year and spent an estimated $1.6M. The top 5 brands take 51% of clicks. Demand peaks in Feb–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 942K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
942K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
9.9%
Market size, estimated
$1.6Ma year
Peak month
August1.7× the quietest month
Top search term
lemon balm763K searches a year

02 · Price

A sale here is worth $16.88.

Listings sell for $16.88 on average, from $3.92 to $45.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $16.88 that is $51K to $68K a year per listing.

Average price
$16.88inside the $15 to $100 sweet spot
Price range
$3.92–$45.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$51K–$68K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #874 within Sleep Supplements. It carries 2,468 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#874in Sleep Supplements
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,468per listing
Listings tracked
35

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Lemon Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

31 rising

Sellers

608

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

44%

Top 20: 88%

Open market

42%

  • Brand 112%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Lemon Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Feb, Aug · busiest ÷ quietest = 1.7×

Search terms

Top Lemon Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lemon balm763K/yr
  • lemon balm extract56K/yr
  • organic lemon balm29K/yr
  • lemon balm oil19K/yr
  • lemon balm drops23K/yr
  • melisa12K/yr
  • lemon balm organic9K/yr
  • lemonbalm5K/yr
  • lemon balm oil organic3K/yr
  • lemon balm for sleep3K/yr

Reviews and returns

What reviews say buyers love and hate about Lemon Balm

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Taste-Overall”
12%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Barely any taste”
A buyer, on “Taste-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lemon Balm questions

Answered from the same tracked data.