Lemon Balm
PassLemon Balm scores 66 out of 100, a Pass. Shoppers spend an estimated $1.6M a year here, demand is soft, at -28.8% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 14,768 Health & Household niches · +17 vs the category median of 4966
- Market size
- $1.6M/yr942K searches / yr
- 90-day growth
- -28.8%search demand this quarter
- Competition
- 44%top-5 click share · 31 brands · 608 sellers
Flapen Score
Lemon Balm against its category
The dotted line is the Health & Household average. Past it, Lemon Balm is stronger. Inside it, weaker.
Market
The Lemon Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Lemon Balm 942K times last year and spent an estimated $1.6M. The top 5 brands take 51% of clicks. Demand peaks in Feb–Aug. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 9.9% of those searches ended in a purchase.
Shoppers searched for this 942K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 942K
- Growth, 90 days vs prior 90
- -28.8%
- Conversion, latest week
- 9.9%
- Market size, estimated
- $1.6Ma year
- Peak month
- August1.7× the quietest month
- Top search term
- lemon balm763K searches a year
02 · Price
A sale here is worth $16.88.
Listings sell for $16.88 on average, from $3.92 to $45.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $16.88 that is $51K to $68K a year per listing.
- Average price
- $16.88inside the $15 to $100 sweet spot
- Price range
- $3.92–$45.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $51K–$68K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #874 within Sleep Supplements. It carries 2,468 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #874in Sleep Supplements
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 2,468per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Lemon Balm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Traditional Medicinals Organic Lemon Balm - Supports Stress Relief & Digestive Health - Kosher Non-GMO Caffeine-Free Compostable - 16 Tea Bags
- Price
- $5.49
- Rating
- 4.6/5
- Reviews
- 6,222
- Age
- 14y ago

Double Wood Supplements Organic Lemon Balm Tincture - for Digestion & Relaxation 590mg - 2FL OZ 120 Servings (Better Absorbed Than Capsules Great for Lemon Balm Tea)
- Price
- $14.62
- Rating
- 4.5/5
- Reviews
- 1,672
- Age
- 2y ago

Herb Pharm Lemon Balm Alcohol-Free: Certified Organic Nervousness & Over-Excitement Support Fast-Absorbing & Sugar-Free Calming Extract Made with Lemon Balm Herb Liquid Glycerite 1 oz
- Price
- $13.88
- Rating
- 4.5/5
- Reviews
- 2,457
- Age
- 11y ago

MaryRuths Organic Lemon Balm Leaf Liquid Extract Mood Support 1 Fl Oz
- Price
- $18.07
- Rating
- 4.6/5
- Reviews
- 2,026
- Age
- 6y ago

Nutricost Lemon Balm Extract 120 Capsules for 60 Servings Per Bottle
- Price
- $9.81
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 1y ago
Trending
estimated 90-day click momentum
Lemon Balm Tincture Alcohol-Free Natural Lemon Balm Leaf Extract Drops Vegetable Glycerin Base Fast-Absorbing 2.02 fl.oz
- Price
- $9.06
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 3mo ago

Nutricost Organic Lemon Balm Liquid Extract 3.8 Fl. Oz for 115 Servings - Melissa Officinalis USDA Organic OTCO Certified Vegan GMO-Free Gluten-Free
- Price
- $9.46
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 6mo ago

Vimergy USDA Organic Lemon Balm Tincture Herbal Supplement Can be Used in Tea - Non-GMO Alcohol-Free 30 mL (1 mL/Serving)
- Price
- $18.76
- Rating
- 4.5/5
- Reviews
- 4,116
- Age
- 6y ago

Maxx Herb Lemon Balm Extract - Max Strength Liquid Tincture Absorbs Better Than Capsules or Tea for Nervous System Support & Stress Management - Alcohol Free - 4 Oz Bottle (60 Servings)
- Price
- $35.08
- Rating
- 4.4/5
- Reviews
- 363
- Age
- 6y ago

Starwest Botanicals Organic Lemon Balm Leaves - Dried Herb for Tea Loose Leaf Natural Herb Cut & Sifted Lemon Balm Certified Kosher Non-GMO - 4 oz Bag
- Price
- $14.50
- Rating
- 4.7/5
- Reviews
- 1,053
- Age
- 13y ago
Newest
by launch date
Lemon Balm Tincture Alcohol-Free Natural Lemon Balm Leaf Extract Drops Vegetable Glycerin Base Fast-Absorbing 2.02 fl.oz
- Price
- $9.06
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 3mo ago

Nutricost Organic Lemon Balm Liquid Extract 3.8 Fl. Oz for 115 Servings - Melissa Officinalis USDA Organic OTCO Certified Vegan GMO-Free Gluten-Free
- Price
- $9.46
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 6mo ago

Double Wood Supplements Organic Lemon Balm 120 Capsules - for Digestion & Relaxation 590mg - 120 Servings - Non-GMO Gluten Free and Vegan Safe
- Price
- $11.55
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 11mo ago

Lemon Balm Extract-Alcohol-Free Natural Organic Lemon Balm Tincture Liquid for Women & Men Helps to Relax 590mg- 2.02 Fl.Oz
- Price
- $9.02
- Rating
- 4.4/5
- Reviews
- 146
- Age
- 1y ago

Nutricost Lemon Balm Extract 120 Capsules for 60 Servings Per Bottle
- Price
- $9.81
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
31 rising
Sellers
608
Est. top-5 brand share
51%
Top 20: 92%
Est. top-5 click share
44%
Top 20: 88%
Open market
42%
- Double Wood Supplements12%
- Traditional Medicinals11%
- Vimergy10%
- Herb Pharm9%
- Nutricost9%
- MARYRUTH'S8%
Demand
Lemon Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Aug · busiest ÷ quietest = 1.7×
Search terms
Top Lemon Balm search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lemon balm763K/yr
- lemon balm extract56K/yr
- organic lemon balm29K/yr
- lemon balm oil19K/yr
- lemon balm drops23K/yr
- melisa12K/yr
- lemon balm organic9K/yr
- lemonbalm5K/yr
- lemon balm oil organic3K/yr
- lemon balm for sleep3K/yr
Reviews and returns
What reviews say buyers love and hate about Lemon Balm
We read the reviews and the return reasons for every product selling here.
“Barely any taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lemon Balm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









