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Lemon Air Freshener

Fail

The top 5 brands take 98% of clicks, so Lemon Air Freshener is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$198K/yr129K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
77%top-5 click share · 6 brands · 80 sellers

Flapen Score

Lemon Air Freshener against its category

The dotted line is the Health & Household average. Past it, Lemon Air Freshener is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lemon Air Freshener market on Amazon at a glance

Shoppers on Amazon United States searched for Lemon Air Freshener 129K times last year and spent an estimated $198K. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
11.5%
Market size, estimated
$198Ka year
Peak month
July1.9× the quietest month
Top search term
lemon air freshener24K searches a year

02 · Price

A sale here is worth $13.22.

Listings sell for $13.22 on average, from $5.09 to $28.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $13.22 that is $17K to $20K a year per listing.

Average price
$13.22under the $15 to $100 sweet spot
Price range
$5.09–$28.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$17K–$20K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Air Fresheners. It carries 6,082 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#85in Air Fresheners
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
6,082per listing
Listings tracked
15

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
61 months

Products

Top Lemon Air Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

80

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 212%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Lemon Air Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Lemon Air Freshener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lemon air freshener24K/yr
  • lemon scent12K/yr
  • lemon scented air freshener10K/yr
  • febreze lemon8K/yr
  • lemon febreze6K/yr
  • febreze plugins refill lemon8K/yr
  • febreze lemon plugins refill6K/yr
  • lemon febreze plug in refills7K/yr
  • lemon scented5K/yr
  • lemon air fresheners for home8K/yr

Reviews and returns

What reviews say buyers love and hate about Lemon Air Freshener

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Smell”
52%of negative reviews mention “Smell”
0.1%of orders come back
“Very faint smell”
A buyer, on “Smell”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lemon Air Freshener questions

Answered from the same tracked data.