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58

Leilo Calm in a Can

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 47Growth 54Conversion 74Competition 9Returns 100Price range 95Avg price 95Brand share 0Review moat 91Quality gap 96

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$41.93

avg listing price — sweet spot $15–$100

Price range

Incredible$20.37–$52.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great178.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Growth

Good+26.9%

90-day search growth — must beat 0% to launch

Market size

Okay$254K

$254K/yr · 89K searches

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is leilo calm in a can profitable on Amazon?

According to Flapen's Amazon United States niche tracking, leilo calm in a can is a $254K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 58/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

leilo calm in a can market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$252K–$335K
units × avg price
Conversion rate
6.8%
Avg BSR
#201
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
12.8%
Avg brand age
38 months
Avg seller age
145 days

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • LEILO85%
  • Kava Haven8%
  • Tru Kava3%
  • FORTILUME2%
  • Melo2%

leilo calm in a can demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.9% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.1×

Top leilo calm in a can search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • leilo kava drink28K/yr
  • leilo9K/yr
  • leilo kava8K/yr
  • new brew5K/yr
  • kava seltzer4K/yr
  • kava spirit3K/yr
  • kava packets4K/yr
  • leilo kava drink 12 pack3K/yr
  • kava non alcoholic drink3K/yr
  • kava powder packets3K/yr
All search terms

Top leilo calm in a can products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$25K20%$51K30%$76K40%$102K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about leilo calm in a can

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“how it tastes earthy”

Flavor12%

“Refreshing flavors”

Alcohol Flavor8%

“Good beverage”

Quality-Overall6%

“Great product”

Soothing Effect5%

“Overall feeling is calm and relaxing”

Stress/Anxiety4%

“It helps calm my anxiety”

Value For Money3%

“Relaxing that I use as a night cap so it is worth the purchase”

Solubility2%

“Dissolves well in a bit of warm water like making a small amount of tea”

Comfort-Overall2%

“Gives you a very relaxed feeling”

Blend/Ratio2%

“the kava powder is held in solution much better than mixing up from powder on your own”

What buyers complain about

Taste-Overall35%

“Tastes like soap”

Value For Money17%

“Waste of money”

Flavor8%

“The flavor was different”

Functionality-Overall4%

“Failed”

Strength3%

“is not very strong”

Side Effects3%

“I cant even drink them so I dont know if they have a relaxing effect”

Advertised Vs Actual Product2%

“does not taste anything close to what is described”

Alcohol Content2%

“This is not an alcohol substitute so you might need to lower your expectations”

Allergies2%

“I almost thought I was allergic to it”

Bitter2%

“very bitter”

Top return reasons

Flavor50%
Side Effects50%

Common leilo calm in a can questions

Is leilo calm in a can profitable to sell on Amazon United States?
The niche generates $254K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +26.9%. Flapen's verdict: Worth a look (58/100).
How competitive is the leilo calm in a can niche?
5 brands and 8 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in leilo calm in a can?
Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
When does demand for leilo calm in a can peak?
Demand peaks in May–Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the leilo calm in a can niche?
Listings span $20.37–$52.69; the average listing price is $41.93 (sweet spot $15–$100). The average incumbent carries 179 reviews — the moat a new listing must climb.