Lego Wrapping Paper
FailPrices span $6.28–$11.82, mostly outside the sweet spot, so Lego Wrapping Paper is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $78K/yr52K searches / yr
- 90-day growth
- +3.1%search demand this quarter
- Competition
- 72%top-5 click share · 10 brands · 11 sellers
Flapen Score
Lego Wrapping Paper against its category
The dotted line is the Health & Household average. Past it, Lego Wrapping Paper is stronger. Inside it, weaker.
Market
The Lego Wrapping Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Lego Wrapping Paper 52K times last year and spent an estimated $78K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 16.0% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- +3.1%
- Conversion, latest week
- 16.0%
- Market size, estimated
- $78Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- lego wrapping paper39K searches a year
02 · Price
A sale here is worth $9.47.
Listings sell for $9.47 on average, from $6.28 to $11.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.47 that is $2K to $5K a year per listing.
- Average price
- $9.47under the $15 to $100 sweet spot
- Price range
- $6.28–$11.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #605 within Gift Wrap Paper. It carries 291 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 12.0%
- Average rank
- #605in Gift Wrap Paper
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 291per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Lego Wrapping Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
11
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
15%
- Brand 129%
- Brand 215%
- Brand 314%
- Brand 413%
- Brand 58%
- Brand 65%
- Open — no brand owns it (4 brands, 15%)
Demand
Lego Wrapping Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Lego Wrapping Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego wrapping paper39K/yr
- lego wrapping paper birthday boy8K/yr
- lego paper5K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Wrapping Paper
We read the reviews and the return reasons for every product selling here.
“So much shorter than I thought it would be”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Wrapping Paper questions
Answered from the same tracked data.









