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Lego Wrapping Paper

Fail

Prices span $6.28–$11.82, mostly outside the sweet spot, so Lego Wrapping Paper is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$78K/yr52K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
72%top-5 click share · 10 brands · 11 sellers

Flapen Score

Lego Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Lego Wrapping Paper is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Lego Wrapping Paper 52K times last year and spent an estimated $78K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 16.0% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
16.0%
Market size, estimated
$78Ka year
Peak month
December1.9× the quietest month
Top search term
lego wrapping paper39K searches a year

02 · Price

A sale here is worth $9.47.

Listings sell for $9.47 on average, from $6.28 to $11.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.47 that is $2K to $5K a year per listing.

Average price
$9.47under the $15 to $100 sweet spot
Price range
$6.28–$11.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #605 within Gift Wrap Paper. It carries 291 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#605in Gift Wrap Paper
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
291per listing
Listings tracked
14

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Lego Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

11

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

15%

  • Brand 129%
  • Brand 215%
  • Brand 314%
  • Brand 413%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (4 brands, 15%)

Demand

Lego Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Lego Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego wrapping paper39K/yr
  • lego wrapping paper birthday boy8K/yr
  • lego paper5K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Wrapping Paper

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
1.4%of orders come back
“So much shorter than I thought it would be”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lego Wrapping Paper questions

Answered from the same tracked data.