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Lego Gift Bag

Maybe

The top 5 brands take only 43% of clicks. But shoppers spend an estimated $96K a year here, so Lego Gift Bag is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$96K/yr80K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
38%top-5 click share · 35 brands · 49 sellers

Flapen Score

Lego Gift Bag against its category

The dotted line is the Health & Household average. Past it, Lego Gift Bag is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Gift Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Lego Gift Bag 80K times last year and spent an estimated $96K. The top 5 brands take 43% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
8.6%
Market size, estimated
$96Ka year
Peak month
May1.5× the quietest month
Top search term
lego gift bag23K searches a year

02 · Price

A sale here is worth $13.93.

Listings sell for $13.93 on average, from $5.27 to $27.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.93 that is $1K to $3K a year per listing.

Average price
$13.93under the $15 to $100 sweet spot
Price range
$5.27–$27.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,881 within Gift Bags. It carries 260 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#1,881in Gift Bags
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
260per listing
Listings tracked
40

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Lego Gift Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

49

Top-5 brand share

43%

Top 20: 85%

Top-5 click share

38%

Top 20: 79%

Open market

57%

  • Brand 112%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Lego Gift Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Lego Gift Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego gift bag23K/yr
  • lego goodie bag16K/yr
  • lego party bags13K/yr
  • lego party favor bags14K/yr
  • lego gift bags7K/yr
  • lego goodie bags7K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Gift Bag

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
2.7%of orders come back
“At $7.99, this is a bit on the higher end for a gift bag,”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lego Gift Bag questions

Answered from the same tracked data.