Is legendary chips profitable to sell on Amazon United States?

The niche generates $8.9M/yr across 30 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Launch it (61/100).

How competitive is the legendary chips niche?

9 brands and 592 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in legendary chips?

Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.

When does demand for legendary chips peak?

Demand peaks in Apr–May–Jun–Oct; the busiest month runs 2.3× the quietest.

What does it cost to enter the legendary chips niche?

Listings span $5.43–$32.61; the average listing price is $22.85 (sweet spot $15–$100). The average incumbent carries 6,066 reviews — the moat a new listing must climb.

Legendary Chips

Launch it

A $8.9M/yr market growing +2.5% this quarter with returns at 0.0% — clears our launch bar.

Market size

Incredible$8.9M

$8.9M/yr · 5.5M searches

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$22.85

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.43–$32.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Review moat

Bad6,065.73

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

Is legendary chips profitable on Amazon?

According to Flapen's Amazon United States niche tracking, legendary chips is a $8.9M/yr Amazon United States market (5.5M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May–Jun–Oct. Verdict: Launch it — 61/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

legendary chips market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 400K–500K; avg 15,000–20,000/product
Revenue / yr: $9.1M–$11.4M; units × avg price
Conversion rate: 7.1%
Avg BSR: #9
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 6.3%
Avg brand age: 66 months
Avg seller age: 117 days

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

592

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

Quest83%
Wilde Chips7%
Legendary Foods3%
TWIN PEAKS INGREDIENTS1%
Catalina Crunch1%
Pure Protein1%
Open — no brand owns it (3 brands, 3%)

legendary chips demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.

Peak months: Apr, May, Jun, Oct · busiest ÷ quietest = 2.3×

Open Trend

Top legendary chips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

quest chips2.2M/yr +13.4%7.5% conv.
protein chips1.3M/yr +1.1%4.1% conv.
quest protein chips1.0M/yr -12.3%7.2% conv.
legendary protein chips163K/yr +40.4%4.2% conv.
keto chips207K/yr -18.4%1.8% conv.
low carb chips98K/yr -14.2%1.6% conv.
quest chips variety pack79K/yr -1.8%8.4% conv.
protein chips quest65K/yr -9.9%6.3% conv.
protein chip47K/yr +3.2%3.5% conv.
protien chips49K/yr +3.0%5.3% conv.

All search terms

Top legendary chips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Quest Nutrition Tortilla Style Protein Chips Variety Pack Chili Lime Nacho Cheese Loaded Taco Low Carb High Protein Gluten Free 1.1 oz (Pack of 12)

Quest$27.494.5★12,233 rev

Quest Nutrition Protein Chips Variety Pack Dill Pickle BBQ Cheddar & Sour Cream Sour Cream & Onion High Protein Low Carb Gluten Free 1.1 oz (Pack of 8)

Quest$16.924.5★108 rev

Quest Nutrition Tortilla Style Protein Chips Salty Snack Variety Pack Pizza Loaded Taco Nacho Cheese Ranch High Protein Snack Low Carb Gluten Free 1.1 oz (Pack of 8) 2 each flavor

Quest$21.174.7★115 rev

Quest Nutrition Nacho Cheese Tortilla Style Protein Chips 18g Protein 4g Net Carb Low Carb Gluten Free 1.1 oz (Pack of 12)

Quest$25.304.5★24,658 rev

Quest Nutrition Protein Chips Variety Pack BBQ Cheddar & Sour Cream Sour Cream & Onion High Protein Low Carb 1.1 oz (Pack of 12)

Quest$28.234.4★8,330 rev

Newest

by launch date

Quest Nutrition Protein Chips Variety Pack Dill Pickle BBQ Cheddar & Sour Cream Sour Cream & Onion High Protein Low Carb Gluten Free 1.1 oz (Pack of 8)

Quest$16.92108 rev

2mo ago

Quest Cheesy Protein Crackers Variety Pack Zesty Ranch Cheddar Blast Spicy Cheddar High Protein Low Carb 12 Count (4 each flavor)

Quest$19.43146 rev

4mo ago

Quest Nutrition Tortilla Style Protein Chips Salty Snack Variety Pack Pizza Loaded Taco Nacho Cheese Ranch High Protein Snack Low Carb Gluten Free 1.1 oz (Pack of 8) 2 each flavor

Quest$21.17115 rev

5mo ago

Quest Nutrition Pizza Tortilla Style Protein Chips 19g Protein 4g Net Carbs High Protein Snack Low Carb Gluten Free 1.01 oz bags 4 Count

Quest$8.45208 rev

5mo ago

Legendary Foods Zesty Ranch Protein Chips - Popped Tortilla Style - 22g High Protein 4g Net Carbs Low Sugar Gluten Free Keto Snack Packs - 10 Pack - Healthy Crunchy Chips

Legendary Foods$32.0269 rev

1y ago

What reviews say buyers love and hate about legendary chips

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“Delicious as always”

Nutritional Content20%

“Gluten Free”

Flavor16%

“Love the variety of flavors”

Crispiness6%

“Great crisp”

Quality-Overall3%

“Good variety”

Health Benefits-Overall2%

“Great Healthy Snack”

Value For Money2%

“Great value”

Salt Content2%

“not too salty”

Texture/Consistency-Overall1%

“texture is great”

Size-Overall1%

“The size of the bags are convenient”

What buyers complain about

Taste-Overall26%

“Gritty taste”

Value For Money10%

“Too expensive”

Flavor8%

“Missing flavor”

Salt Content5%

“These are just salty”

Texture/Consistency-Overall4%

“Horrible texture”

Nutritional Content3%

“Not as healthy as you think”

Stale/Rotten/Spoiled3%

“Completely stale”

Moist/Dry2%

“the product tasted very dry”

Size-Overall2%

“very, very small”

Quality-Overall1%

“No quality control”

Top return reasons

Taste-Overall40%

Flavor17%

Value For Money9%

Salt Content3%

Advertised Vs Actual Product3%

Size-Overall2%

Stale/Rotten/Spoiled2%

Leak-Proof2%

Ingredients-Overall2%

Smell2%

Common legendary chips questions

Is legendary chips profitable to sell on Amazon United States?: The niche generates $8.9M/yr across 30 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Launch it (61/100).
How competitive is the legendary chips niche?: 9 brands and 592 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in legendary chips?: Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
When does demand for legendary chips peak?: Demand peaks in Apr–May–Jun–Oct; the busiest month runs 2.3× the quietest.
What does it cost to enter the legendary chips niche?: Listings span $5.43–$32.61; the average listing price is $22.85 (sweet spot $15–$100). The average incumbent carries 6,066 reviews — the moat a new listing must climb.