Lc Dolida Sleep Headphones Bluetooth Eye Mask
FailThe top 5 brands take 94% of clicks, so Lc Dolida Sleep Headphones Bluetooth Eye Mask is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $144K/yr87K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 14 sellers
Flapen Score
Lc Dolida Sleep Headphones Bluetooth Eye Mask against its category
The dotted line is the Health & Household average. Past it, Lc Dolida Sleep Headphones Bluetooth Eye Mask is stronger. Inside it, weaker.
Market
The Lc Dolida Sleep Headphones Bluetooth Eye Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Lc Dolida Sleep Headphones Bluetooth Eye Mask 87K times last year and spent an estimated $144K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $144Ka year
- Peak month
- September2.5× the quietest month
- Top search term
- sleep mask with noise cancelling13K searches a year
02 · Price
A sale here is worth $41.94.
Listings sell for $41.94 on average, from $16.68 to $182.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $41.94 that is $10K to $21K a year per listing.
- Average price
- $41.94inside the $15 to $100 sweet spot
- Price range
- $16.68–$182.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $10K–$21K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #154 within Sleep & Snoring. It carries 6,640 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #154in Sleep & Snoring
- Average rating
- 4.15 starsAmazon United States average 4.42 stars
- Average reviews
- 6,640per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Lc Dolida Sleep Headphones Bluetooth Eye Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
14
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
3%
- Brand 152%
- Brand 224%
- Brand 38%
- Brand 45%
- Brand 55%
- Brand 63%
- Open — no brand owns it (2 brands, 3%)
Demand
Lc Dolida Sleep Headphones Bluetooth Eye Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Lc Dolida Sleep Headphones Bluetooth Eye Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sleep mask with noise cancelling13K/yr
- lc dolida sleep headphones bluetooth eye mask14K/yr
- smart sleep mask11K/yr
- sleep mask noise cancelling9K/yr
- white noise sleep mask8K/yr
- noise cancelling sleepmask6K/yr
- lc-dolida4K/yr
- lc dolida5K/yr
- lc-dolida sleep headphones5K/yr
- noise cancelling eye mask for sleeping4K/yr
Reviews and returns
What reviews say buyers love and hate about Lc Dolida Sleep Headphones Bluetooth Eye Mask
We read the reviews and the return reasons for every product selling here.
“Broke after two months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Lc Dolida Sleep Headphones Bluetooth Eye Mask questions
Answered from the same tracked data.