Is lavender wipes profitable to sell on Amazon United States?

The niche generates $176K/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the lavender wipes niche?

13 brands and 662 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in lavender wipes?

Top complaints mined from reviews: Leak-Proof, Smell, Moist/Dry. The return rate is 0.2%.

When does demand for lavender wipes peak?

Demand peaks in May–Jun; the busiest month runs 2.2× the quietest.

What does it cost to enter the lavender wipes niche?

Listings span $1.98–$45.79; the average listing price is $14.34 (sweet spot $15–$100). The average incumbent carries 6,713 reviews — the moat a new listing must climb.

Lavender Wipes

Worth a look

Shows low returns (0.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.34

avg listing price — sweet spot $15–$100

Price range

Good$1.98–$45.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$176K

$176K/yr · 97K searches

Growth

Okay+8.5%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,713.21

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Is lavender wipes profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lavender wipes is a $176K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

lavender wipes market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $215K–$287K; units × avg price
Conversion rate: 12.6%
Avg BSR: #290
Page quality: 0%
Prime: 90%
Sponsored: 45%
Out of stock: 2.9%
Avg brand age: 70 months
Avg seller age: 158 days

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

662

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

11%

Lysol39%
Wet Ones15%
Clorox14%
EO13%
Fabuloso4%
365 by Whole Foods Market3%
Open — no brand owns it (7 brands, 11%)

lavender wipes demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.2×

Open Trend

Top lavender wipes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lavender wipes15K/yr +28.5%7.0% conv.
fabuloso wipes11K/yr -13.6%2.8% conv.
clorox lavender7K/yr +29.7%2.0% conv.
wet ones lavender5K/yr +16.0%11.2% conv.
lysol wipes lavender6K/yr +1.4%16.8% conv.
eo wipes4K/yr +22.2%15.3% conv.
fabuloso disinfecting wipes4K/yr +61.6%0.7% conv.
lysol wipes brand new day7K/yr -1.8%16.6% conv.
lavender hand wipes3K/yr +46.4%9.4% conv.
clorox wipes lavender5K/yr +4.6%12.1% conv.

All search terms

Top lavender wipes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender & Cotton Blossom Scent 80 ct.

Lysol$4.964.8★36,555 rev

EO Hand Sanitizer Wipe Lavender Pop Organic 10 Count 6 Pack

EO$22.604.6★1,342 rev

Wet Ones Antibacterial Lavender Hand Wipes | Travel Wipes Case Moisturizing | 20 ct. Travel Size Wipes (10 pack)

Wet Ones$19.044.7★7,981 rev

Clorox Scentiva Disinfecting Wipes Lavender and Jasmine Antibacterial 75 Count

Clorox$4.944.8★1,312 rev

LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Mango & Hibiscus Scent 80 ct.

Lysol$4.864.8★36,555 rev

Newest

by launch date

EO Deodorant Wipes Travel size 6 Individually Wrapped Wipes (Pack of 3) French Lavender made with Essential Oils for men and women

EO$15.706 rev

5mo ago

LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender + Mango Scents 80 ct. (4 Pack)

Lysol$14.032,461 rev

7mo ago

goodwipes Flushable Wipes Bulk Pack Lavender Adult Wet Wipes for Women & Men Sewer & Septic Safe Toilet & Bathroom Essentials Extra Large 418 Count (8 Packs and 1 Travel Pack)

goodwipes$34.355,269 rev

1y ago

LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender & Cotton Blossom Scent 80 ct.

Lysol$4.9636,555 rev

1y ago

Herban Essentials - Lavender Wipes & Towelettes - Essential Oil Wipes for Make Up Hands Face & Body - Travel Size Essentials and Toiletries - Natural Individually Wrapped and Disposable (20 count)

Herban Essentials$22.281,778 rev

2y ago

What reviews say buyers love and hate about lavender wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Smell27%

“Smell fresh”

Ease Of Cleaning15%

“cleans well”

Value For Money13%

“Great Value”

Quality-Overall9%

“Excellent product”

Cleansing6%

“Cleanse well”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product3%

“As advertised”

Disinfection3%

“Cleans and disinfectants well”

Moist/Dry2%

“Is skin-friendly, moisturizing, ease to use”

Durability2%

“They are durable”

What buyers complain about

Leak-Proof31%

“Leaked out”

Smell12%

“Unpleasant smell”

Moist/Dry7%

“its very dry now”

Ease Of Cleaning6%

“Might as well not have cleaned”

Value For Money3%

“price could be a bit cheaper”

Size-Overall3%

“are large sheets”

Thickness2%

“They are not as thick as I thought they would be”

Product Condition2%

“Used product arrived”

Color Fading/Discoloration1%

“Discolored”

Residue1%

“Makes soapy residue on everything”

Top return reasons

Leak-Proof56%

Moist/Dry11%

Smell7%

Value For Money6%

Advertised Vs Actual Product3%

Ease Of Cleaning2%

Size-Overall2%

Stain Resistance2%