Lavender Wipes

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

+8.5%

Conversion, latest week

12.6%

Market size, estimated

$176Ka year

Peak month

June2.2× the quietest month

Top search term

lavender wipes15K searches a year

Listings sell for $14.34 on average, from $1.98 to $45.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $14.34 that is $4K to $7K a year per listing.

Average price

$14.34under the $15 to $100 sweet spot

Price range

$1.98–$45.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

0.2%of orders · Amazon United States median 2.1%

45% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #290 within Disinfectant Wipes. It carries 6,713 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

90%

Out of stock, average day

2.9%

Average rank

#290in Disinfectant Wipes

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

6,713per listing

Listings tracked

29

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

70 months