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Lavender Water

Maybe

The products selling today average only 4.1★. But shoppers spend an estimated $36K a year here, so Lavender Water is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$36K/yr34K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
65%top-5 click share · 16 brands · 544 sellers

Flapen Score

Lavender Water against its category

The dotted line is the Health & Household average. Past it, Lavender Water is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Water market on Amazon at a glance

Shoppers on Amazon United States searched for Lavender Water 34K times last year and spent an estimated $36K. The top 5 brands take 70% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
6.4%
Market size, estimated
$36Ka year
Top search term
lavender water16K searches a year

02 · Price

A sale here is worth $16.60.

Listings sell for $16.60 on average, from $8.84 to $38.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.60 that is $0 to $2K a year per listing.

Average price
$16.60inside the $15 to $100 sweet spot
Price range
$8.84–$38.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #563 within Aromatherapy. It carries 605 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
95%
Out of stock, average day
11.7%
Average rank
#563in Aromatherapy
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
605per listing
Listings tracked
19

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Lavender Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

544

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

24%

  • Brand 128%
  • Brand 217%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Lavender Water search demand

Weekly searches over the year. Pick a range.

800600May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Lavender Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lavender water16K/yr
  • lavender hydrosol14K/yr
  • lavender hydrosol organic4K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Water

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Smell”
56%of negative reviews mention “Smell”
1.3%of orders come back
“Smelled so bad”
A buyer, on “Smell”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lavender Water questions

Answered from the same tracked data.