Lavender Vanilla Candles

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months

56K

Growth, 90 days vs prior 90

-18.8%

Conversion, latest week

7.6%

Market size, estimated

$75Ka year

Peak month

December3.3× the quietest month

Top search term

lavender vanilla candles18K searches a year

Listings sell for $17.81 on average, from $8.84 to $29.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.81 that is $2K to $4K a year per listing.

Average price

$17.81inside the $15 to $100 sweet spot

Price range

$8.84–$29.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.7%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #327 within Aromatherapy. It carries 4,076 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

10.3%

Average rank

#327in Aromatherapy

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

4,076per listing

Listings tracked

28

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months