Lavender Vanilla Candles
Skip itSoft demand (-18.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$17.81avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good$8.84–$29.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad4,075.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 56K searches
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Is lavender vanilla candles profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lavender vanilla candles is a $75K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
lavender vanilla candles market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $71K–$89K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #327
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 10.3%
- Avg brand age
- 42 months
- Avg seller age
- 144 days
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
113
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
55%
Top 20: 91%
Open market
18%
- Yankee Candle44%
- M&SENSE15%
- Bath & Body Works8%
- T&H6%
- AOOVOO5%
- SVECKE4%
- Open — no brand owns it (11 brands, 18%)
lavender vanilla candles demand & seasonality
Weekly Amazon search volume, last 101 weeks — -18.8% search growth over the last 90 days.Peak months: Apr, May, Dec · busiest ÷ quietest = 3.3×
Top lavender vanilla candles search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lavender vanilla candles18K/yr
- lavender vanilla candle8K/yr
- vanilla lavender candle8K/yr
- yankee candle lavender9K/yr
- lavender and vanilla candle5K/yr
- yankee candles lavender5K/yr
- yankee candle lavender vanilla2K/yr
Top lavender vanilla candles products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Lavender Vanilla Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$17.564.7★302 rev
M&SENSE Lavender Vanilla Scented Small Candle 7.5Oz Aromatherapy Candle for Home Fragrance Soy Wax Candles Gift for Birthday Housewarming Amber Jar Candle for Stress Relief Meditation Yoga
M&SENSE$9.994.4★75 rev
Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$15.814.7★448 rev
Bath and Body Works Lavender Vanilla (7oz/ 198 g) 2 Pack Single Wick Candle
Bath & Body Works$26.184.0★51 rev
Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.614.7★850 rev
Newest
by launch date
SVECKE Vanilla Lavender Scented Candle 7oz Soy Wax Jar Candle Long Burning Aromatherapy Candle for Home Bedroom Gift for Women Men Housewarming New Home Gift
SVECKE$12.4452 rev
Lavender Vanilla Candle | 4 Wick Extra Large Scented Soy Candles 20 oz | Highly Scented Aromatherapy Lavender Candle for Women | Relaxing Stress Relief Home Scent | Long Lasting Clean Burn
T&H$29.5438 rev
Yankee Candle Lavender Vanilla Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$17.56302 rev
Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$15.81448 rev
Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.61850 rev
Trending
90-day click momentumSVECKE Vanilla Lavender Scented Candle 7oz Soy Wax Jar Candle Long Burning Aromatherapy Candle for Home Bedroom Gift for Women Men Housewarming New Home Gift
SVECKE$12.444.1★
Lavender Vanilla Candle | 4 Wick Extra Large Scented Soy Candles 20 oz | Highly Scented Aromatherapy Lavender Candle for Women | Relaxing Stress Relief Home Scent | Long Lasting Clean Burn
T&H$29.544.2★
Chesapeake Bay Candle Scented Candle Serenity + Calm (Lavender Thyme) Coffee Table Home Dcor
Chesapeake Bay Candle$10.064.5★
Nikas Home Vanilla Lavender Soy Candle - 12oz Mason Jar - Non-Toxic - Hand Poured in The USA Long Burning 50-60 Hours Highly Scented All Natural Clean Burning
Nika's Home$17.744.4★
WarmEmbrace Lavender Scented Candles for Women 7.5 oz Highly -Scented Soy Candle for Home Scented Birthday Mothers Day Gifts for Mom Housewarming Gift
WarmEmbrace$8.844.3★
What reviews say buyers love and hate about lavender vanilla candles
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell”
“Great sent, easy to light”
“Wonderful gift idea”
“Great value”
“It is well made”
“The container appears quite durable”
“The color is very pretty”
“Perfect size”
“Just what I needed”
“it was very strong”
What buyers complain about
“Not a powerful fragrance”
“looks a lot more expensive than it is”
“A very large candle”
“the contents is low quality”
“not strong”
“just burns down the middle”
“Mislead yet again”
“the color is not black”
“Doesnt burn clean”
“I wouldnt gift this to anyone”
Top return reasons
Common lavender vanilla candles questions
- Is lavender vanilla candles profitable to sell on Amazon United States?
- The niche generates $75K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the lavender vanilla candles niche?
- 17 brands and 113 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in lavender vanilla candles?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
- When does demand for lavender vanilla candles peak?
- Demand peaks in Apr–May–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the lavender vanilla candles niche?
- Listings span $8.84–$29.54; the average listing price is $17.81 (sweet spot $15–$100). The average incumbent carries 4,076 reviews — the moat a new listing must climb.