Is lavender vanilla profitable to sell on Amazon United States?

The niche generates $185K/yr across 33 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (49/100).

How competitive is the lavender vanilla niche?

10 brands and 251 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in lavender vanilla?

Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.3%.

When does demand for lavender vanilla peak?

Demand peaks in Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the lavender vanilla niche?

Listings span $5.01–$28.36; the average listing price is $14.96 (sweet spot $15–$100). The average incumbent carries 7,835 reviews — the moat a new listing must climb.

Lavender Vanilla

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Competition

Great39%

top-5 click share — an open shelf

Avg price

Great$14.96

avg listing price — sweet spot $15–$100

Price range

Good$5.01–$28.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$185K

$185K/yr · 148K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,835

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.1%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Is lavender vanilla profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lavender vanilla is a $185K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

lavender vanilla market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $150K–$187K; units × avg price
Conversion rate: 8.4%
Avg BSR: #277
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 0.1%
Avg brand age: 59 months
Avg seller age: 129 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

10 falling

Sellers

251

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

39%

Top 20: 84%

Open market

Bath & Body Works41%
Febreze34%
Glade11%
Victoria's Secret4%
Bodycology3%
Jergens3%
Open — no brand owns it (4 brands, 4%)

lavender vanilla demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.1×

Open Trend

Top lavender vanilla search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lavender vanilla22K/yr -15.3%1.7% conv.
lavender vanilla bath and body works12K/yr +4.1%5.8% conv.
febreze calm12K/yr -6.2%8.3% conv.
bath and body works lavender vanilla13K/yr -18.8%7.6% conv.
lavender vanilla lotion10K/yr -15.5%4.2% conv.
bath and body works lavender12K/yr -14.5%3.7% conv.
glade automatic spray refill lavender and vanilla7K/yr -40.7%16.9% conv.
lavender and vanilla8K/yr -22.6%2.6% conv.
downy calm air freshener5K/yr +4.4%13.4% conv.
febreze lavender vanilla5K/yr -15.6%8.6% conv.

All search terms

Top lavender vanilla products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Downy Calm Lavender & Vanilla Bean Scent 8.1oz (Pack of 3)

Febreze$11.264.8★660 rev

Bath & Body Works Lavender Vanilla Aromatherapy Body Cream Ultimate Hydration Moisturizer with Shea Butter & Hyaluronic Acid for Dry Skin 8 fl oz - 1 Pack

Bath & Body Works$14.054.7★30,684 rev

Glade Automatic Spray Refill Air Freshener for Home and Bathroom Lavender & Vanilla 6.2 Oz 2 Count

Glade$10.204.7★40,376 rev

Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Downy Calm Scent 3 Refills

Febreze$14.794.8★26,569 rev

Bath & Body Works Ultra Shea Body Cream 8oz Each Pack of 2 (Lavender Vanilla)

Bath & Body Works$21.904.7★364 rev

Newest

by launch date

Bath & Body Works Aromatherapy Lavender Vanilla Essential Oil Mist Body Spray with Vitamin E and Aloe Pillow Spray for Calming Bedtime Relaxation 5.3 fl oz - 1 Pack

Bath & Body Works$15.1472 rev

5mo ago

Bath & Body Works Aromatherapy Lavender Vanilla Essential Oil Mist Body Spray with Vitamin E and Aloe Pillow Spray for Calming Bedtime Relaxation 5.3 fl oz - 2 Pack

Bath & Body Works$24.1172 rev

5mo ago

Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Downy Calm Lavender & Vanilla Bean Scent 8.1oz (Pack of 3)

Febreze$11.26660 rev

9mo ago

Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz

Jergens$7.29959 rev

1y ago

Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Downy Calm Scent 3 Refills

Febreze$14.7926,569 rev

1y ago

What reviews say buyers love and hate about lavender vanilla

What buyers praise and complain about, mined from review topics.

What buyers love

Smell61%

“Smells clean”

Value For Money5%

“Worth buying”

Quality-Overall4%

“Good quality”

Moist/Dry3%

“Drys fast”

Soft Feel3%

“Softens skin”

Ease Of Use2%

“The bottle is super easy to use”

Freshness2%

“Its always fresh”

Durability1%

“It really does a great job keeping it fresh and is quite durable and easy to use and plug in”

Size-Overall1%

“It's basically a perfect-fit tight cylinder”

Advertised Vs Actual Product1%

“Work good as advertising”

What buyers complain about

Smell44%

“Smells artificial”

Durability7%

“then broke off”

Leak-Proof5%

“1 of the bottles leak while spraying”

Value For Money4%

“too pricey”

Functionality-Overall3%

“Doesn't work”

Advertised Vs Actual Product2%

“Deceitful Ad”

Strength2%

“Not strong at all”

Size-Overall2%

“They do not fit the unit”

Moist/Dry2%

“skin still feels dry”

Motor Power1%

“PUMP is apparently defective”

Top return reasons

Smell52%

Leak-Proof18%

Advertised Vs Actual Product7%

Size-Overall6%

Functionality-Overall3%

Value For Money3%