Lavender Vanilla

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months

148K

Growth, 90 days vs prior 90

-13.1%

Conversion, latest week

8.4%

Market size, estimated

$185Ka year

Peak month

December2.1× the quietest month

Top search term

lavender vanilla22K searches a year

Listings sell for $14.96 on average, from $5.01 to $28.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $14.96 that is $1K to $4K a year per listing.

Average price

$14.96under the $15 to $100 sweet spot

Price range

$5.01–$28.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

0.3%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #277 within Air Fresheners. It carries 7,835 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#277in Air Fresheners

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

7,835per listing

Listings tracked

33

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

59 months