Lavender Spray
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.45avg listing price — sweet spot $15–$100
Price range
Good$5.01–$30.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$292K$292K/yr · 221K searches
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Review moat
Bad9,208avg incumbent reviews — the moat a new listing must climb
Is lavender spray profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lavender spray is a $292K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 63/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
lavender spray market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $336K–$404K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 1.1%
- Avg brand age
- 72 months
- Avg seller age
- 139 days
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
626
Top-5 brand share
51%
Top 20: 96%
Top-5 click share
48%
Top 20: 93%
Open market
41%
- Aura Cacia14%
- Nature's Truth11%
- Mrs. MEYER'S9%
- Muse Apothecary9%
- Dr Teal's8%
- Aromasong8%
lavender spray demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.1×
Top lavender spray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lavender spray112K/yr
- lavender room spray42K/yr
- lavender essential oil spray29K/yr
- lavender oil spray12K/yr
- lavendar spray8K/yr
- lavender spray mist5K/yr
- lavender mist5K/yr
- room spray lavender6K/yr
- lavender mist spray2K/yr
Top lavender spray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aura Cacia Relaxing Lavender Aromatherapy Mist 4-Ounce Lavender Pure Essential Oils Sweet & Floral Aroma
Aura Cacia$7.284.4★4,343 rev
Natures Truth Lavender Essential Oil Spray | 2.4 fl oz | Room Aroma Mist Topical Use & Yoga
Nature's Truth$7.054.5★4,171 rev
MRS. MEYERS CLEAN DAY Room Spray Lavender Scent 8 Fl Oz Bottle
Mrs. MEYER'S$5.484.5★44,106 rev
Dr Teals Calm Blend Spray with Melatonin Lavender & Chamomile Essential Oils 6 fl oz (Pack of 3)
Dr Teal's$17.394.6★9,353 rev
Aromasong Lavender Pillow Spray for Sleeping - All Natural Calming Linen & Bedtime Sleep Mist for Deep Sleep - Pillow Spray Aromatherapy with Botanical Essential Oils for Relaxing Stress
Aromasong$9.024.4★2,342 rev
Newest
by launch date
Plus One Blissful Sleep Spray Magnesium Lavender & Ashwagandha
plusOne$9.00291 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Twilight Lavender Scent 8.1oz (Pack of 2)
Febreze$6.122,425 rev
MRS. MEYERS CLEAN DAY Fabric Freshener Lavender scent 20 Ounce Bottle
Mrs. MEYER'S$7.95577 rev
Lavender Sleep Spray with Melatonin - Natural Pillow Mist for Deep Sleep - Calming Lavender Linen Bed Spray for Adults Gifts for Teen Girls and Women
Mine$12.79413 rev
Lavender Linen Spray 8 fl oz - Refreshing Fabric Refresher & Pillow Spray for Bedding Bed Sheets & Room - Soothing Room Mist - Nexon Botanics
Nexon Botanics$9.92618 rev
Trending
90-day click momentumMRS. MEYERS CLEAN DAY Fabric Freshener Lavender scent 20 Ounce Bottle
Mrs. MEYER'S$7.954.5★
Essentially KateS Lavender Oil 100% Pure & Natural Steam-Distilled with Glass Dropper Roll-On Bottle & Sprayer for Aromatherapy Skin & Home Use
Essentially KateS$9.044.5★
Plus One Blissful Sleep Spray Magnesium Lavender & Ashwagandha
plusOne$9.004.1★
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Twilight Lavender Scent 8.1oz (Pack of 2)
Febreze$6.124.7★
This Works Deep Sleep Pillow Spray with Lavender Vetivert & Chamomile Natural Aromatherapy Sleep Mist for Bedtime Relaxation 75ml / 2.5 fl oz
ThisWorks$30.394.3★
What reviews say buyers love and hate about lavender spray
What buyers praise and complain about, mined from review topics.What buyers love
“Clean fresh scent”
“Keeps bugs away”
“Really solid quality”
“Fair price”
“As described”
“Sleep like a baby”
“Easy to spray”
“Good for some uses”
“Its very strong”
“Works pretty good”
What buyers complain about
“Chemical smell”
“Does not work on any insect”
“Didn't work”
“not lasting”
“This is pricey”
“Faulty spray”
“Leaked everywhere”
“Garbage”
“Misleading”
“do nothing for my sleep”
Top return reasons
Common lavender spray questions
- Is lavender spray profitable to sell on Amazon United States?
- The niche generates $292K/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Worth a look (63/100).
- How competitive is the lavender spray niche?
- 25 brands and 626 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in lavender spray?
- Top complaints mined from reviews: Smell, Pest/Insect Control, Functionality-Overall. The return rate is 0.7%.
- When does demand for lavender spray peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the lavender spray niche?
- Listings span $5.01–$30.39; the average listing price is $13.45 (sweet spot $15–$100). The average incumbent carries 9,208 reviews — the moat a new listing must climb.