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Lavender Spray

Maybe

An estimated 0.7% of orders come back. But the average product has 9,208 reviews to catch up to, so Lavender Spray is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$292K/yr221K searches / yr
90-day growth
+13.5%search demand this quarter
Competition
48%top-5 click share · 25 brands · 626 sellers

Flapen Score

Lavender Spray against its category

The dotted line is the Health & Household average. Past it, Lavender Spray is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Lavender Spray 221K times last year and spent an estimated $292K. The top 5 brands take 51% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
9.8%
Market size, estimated
$292Ka year
Peak month
September2.1× the quietest month
Top search term
lavender spray112K searches a year

02 · Price

A sale here is worth $13.45.

Listings sell for $13.45 on average, from $5.01 to $30.39. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $13.45 that is $13K to $17K a year per listing.

Average price
$13.45under the $15 to $100 sweet spot
Price range
$5.01–$30.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$13K–$17K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #36 within Aromatherapy. It carries 9,208 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#36in Aromatherapy
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
9,208per listing
Listings tracked
29

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
72 months

Products

Top Lavender Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

626

Top-5 brand share

51%

Top 20: 96%

Top-5 click share

48%

Top 20: 93%

Open market

41%

  • Brand 114%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Lavender Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Lavender Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lavender spray112K/yr
  • lavender room spray42K/yr
  • lavender essential oil spray29K/yr
  • lavender oil spray12K/yr
  • lavendar spray8K/yr
  • lavender spray mist5K/yr
  • lavender mist5K/yr
  • room spray lavender6K/yr
  • lavender mist spray2K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Spray

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
0.7%of orders come back
“Chemical smell”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lavender Spray questions

Answered from the same tracked data.