Is lavender roll on essential oil profitable to sell on Amazon United States?

The niche generates $112K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +32.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the lavender roll on essential oil niche?

13 brands and 52 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in lavender roll on essential oil?

Top complaints mined from reviews: Smell, Size-Overall, Sleep Quality. The return rate is 0.6%.

When does demand for lavender roll on essential oil peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the lavender roll on essential oil niche?

Listings span $5.62–$27.96; the average listing price is $10.79 (sweet spot $15–$100). The average incumbent carries 2,946 reviews — the moat a new listing must climb.

Lavender Roll on Essential Oil

Worth a look

Shows low returns (0.6%), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Growth

Good+32.7%

90-day search growth — must beat 0% to launch

Price range

Good$5.62–$27.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.79

avg listing price — sweet spot $15–$100

Review moat

Okay2,945.53

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$112K

$112K/yr · 80K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Is lavender roll on essential oil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lavender roll on essential oil is a $112K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

lavender roll on essential oil market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $108K–$135K; units × avg price
Conversion rate: 12.9%
Avg BSR: #1,273
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 157 days

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

17%

UpNature23%
NaturoBliss19%
Silk Road Organic19%
Nexon Botanics8%
Maple Holistics7%
NOW Foods6%
Open — no brand owns it (7 brands, 17%)

lavender roll on essential oil demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top lavender roll on essential oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lavender essential oil for headache6K/yr >1,000%0.0% conv.
lavender essential oil roll on19K/yr +3.0%11.6% conv.
lavender roll on13K/yr -1.7%10.0% conv.
lavender roll on essential oil14K/yr +11.2%13.1% conv.
lavender oil roll on7K/yr +17.9%11.5% conv.
lavender essential oil roller5K/yr -7.3%15.3% conv.
roll on lavender essential oil5K/yr -8.4%14.2% conv.
lavender roller3K/yr +5.4%14.1% conv.
lavender roller ball3K/yr -31.9%13.3% conv.
lavender rollerball essential oil3K/yr +17.4%14.4% conv.

All search terms

Top lavender roll on essential oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UpNature Lavender Essential Oil Pure Roll On - 100% Natural Lavender Oil for Skin

UpNature$9.324.6★3,150 rev

NaturoBliss Lavender Essential Oil Roll On 10 ml

NaturoBliss$6.964.6★14,177 rev

Silk Road Organic Lavender Essential Oil Roll On for Stress Relief Sleep Calm & Relaxation | USDA Certified Aromatherapy Roller (10 ml)

Silk Road Organic$9.734.4★7,108 rev

Lavender Essential Oil Roll-On 10 ml - Pure & Natural Blend Prediluted Roller for Calmness Relaxation & Skin Care - Nexon Botanics

Nexon Botanics$8.724.4★4,174 rev

NOW Foods Essential Oils Lavender Roll-On Certified Organic Calming Blend Steam Distilled Topical Aromatherapy 10-mL

NOW Foods$5.624.3★410 rev

Newest

by launch date

Lavender Essential Oil Roll On Pre-diluted Calming Lavender Oil for Relaxation Sleep & Skin Care Aromatherapy Roller Lavender Roller Ball Calming Gifts for Women Men By Fiora Naturals

Fiora Naturals$9.273,487 rev

5mo ago

Lavender Essential Oil Roll On for Sleep Anxiety Stress Relief - 100% Pure USDA Organic Pre-Diluted MCT Coconut Oil - Calming Relaxing Bedtime Aromatherapy Yoga - Gemstone Roller 10ml Travel Size

BodyJ4You$9.9663 rev

8mo ago

NaturoBliss Lavender Essential Oil Roll On 10 ml

NaturoBliss$6.9614,177 rev

1y ago

3 Pack Essential Roll On Blend Oils Set 100% Natural Fragrance Oil Aromatherapy Roll On Blend Oil with Pure Lavender Oil Gift for Women Men 0.33 fl.oz

MR.A$9.53163 rev

2y ago

Lavender Essential Oil Roll On - Calming Aromatherapy Oil Roller for Sleep Headaches and Relaxation - Natural Pre-Diluted Sleep Oil for Nighttime Relaxation with Lavender Essential Oil for Skin 3-Pack

Maple Holistics$14.321,809 rev

3y ago

What reviews say buyers love and hate about lavender roll on essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell41%

“Amazing aroma”

Sleep Quality6%

“Soothing and helps me fall asleep”

Soothing Effect5%

“Very soothing”

Quality-Overall4%

“No complaints”

Ease Of Application4%

“The first few applications work well”

Ease Of Use3%

“Easy to use”

Stress/Anxiety3%

“Great anxiety/ stress relief”

Efficiency2%

“It goes on well”

Value For Money2%

“Good value for the money”

Pest/Insect Control2%

“Works very well as on mosquito bites”

What buyers complain about

Smell41%

“Intense smell,”

Size-Overall9%

“Smaller”

Sleep Quality7%

“which I understand is a side effect due to the level of sleep”

Durability3%

“Doesn't last”

Value For Money2%

“Not worth the money”

Functionality-Overall2%

“Didnt work for me”

Allergies1%

“I developed an extremely itchy rash that is some sort of eczema that comes on later in life”

Strength1%

“Not too strong”

Dispensing Mechanism1%

“it barely dispenses any product”

Natural Ingredients1%

“Dont buy, not natural lavender”

Top return reasons

Smell59%

Leak-Proof13%

Advertised Vs Actual Product7%

Functionality-Overall6%

Size-Overall4%

Quality-Overall2%

Oily/Greasy1%

Durability1%