Lavender Plug in Air Freshener
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.24avg listing price — sweet spot $15–$100
Price range
Okay$5.31–$23.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$84K$84K/yr · 41K searches
Review moat
Bad26,177.18avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Is lavender plug in air freshener profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lavender plug in air freshener is a $84K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
lavender plug in air freshener market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $85K–$114K
- units × avg price
- Conversion rate
- 14.5%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 138 days
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
86
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Glade69%
- Air Wick22%
- Febreze5%
- Mrs. MEYER'S2%
- DERDUFT1%
- Open — no brand owns it (0%)
lavender plug in air freshener demand & seasonality
Weekly Amazon search volume, last 44 weeks — +10.0% search growth over the last 90 days.Top lavender plug in air freshener search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- glade plugins refills lavender10K/yr
- lavender plug in10K/yr
- glade lavender6K/yr
- lavender plug in air freshener5K/yr
- glade lavender plugins refills5K/yr
- lavender glade plug in refills3K/yr
- glade plug in lavender3K/yr
Top lavender plug in air freshener products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glade PlugIns Refills Air Freshener Tranquil Lavender & Aloe Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 10 Count
Glade$20.654.7★18,984 rev
Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Lavender & Vanilla 6.7 Fl Oz 10 Count
Glade$20.884.7★18,984 rev
Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Lavender & Vanilla 3.35 Fl Oz 5 Count
Glade$11.504.7★69,886 rev
Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Tranquil Lavender & Aloe 3.35 Fl Oz 5 Count
Glade$11.564.7★69,886 rev
Air Wick Plug-In Scented Oil Refills 10 Count Lavender & Chamomile Air Freshener Essential Oils Eco Friendly
Air Wick$19.884.7★43,585 rev
Newest
by launch date
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count
Febreze$12.8026,569 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 4 Count
Febreze$17.1612,645 rev
Plug In Air Freshener Refills Summer Scents Lavender Linen & Vanilla 12 Pack (7.92 Fl Oz) Compatible with Air Wick & Glade Scented Oil Refills for Home Bathroom Bedroom Kitchen & Office
DERDUFT$20.59455 rev
MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill
Mrs. MEYER'S$9.631,324 rev
Air Wick Plug-In Scented Oil Refills 4 Count Lavender and Chamomile Air Freshener Essential Oils Eco Friendly
Air Wick$9.5043,585 rev
Trending
90-day click momentumPlug In Air Freshener Refills Summer Scents Lavender Linen & Vanilla 12 Pack (7.92 Fl Oz) Compatible with Air Wick & Glade Scented Oil Refills for Home Bathroom Bedroom Kitchen & Office
DERDUFT$20.593.8★
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count
Febreze$12.804.8★
Air Wick Plug-In Scented Oil Refills 4 Count Lavender and Chamomile Air Freshener Essential Oils Eco Friendly
Air Wick$9.504.7★
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 4 Count
Febreze$17.164.7★
MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill
Mrs. MEYER'S$9.634.3★
What reviews say buyers love and hate about lavender plug in air freshener
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Good value for the money”
“easy-to-use product with great quality”
“True to description”
“Fresh smell”
“Works well and last a long time”
“They fit really well”
“easy to use”
“Its very strong”
“easy to clean”
What buyers complain about
“Smells like chemicals”
“Leaking package”
“hardly last”
“it doesn't seem help”
“A bit pricey”
“Not strong at all”
“Cheap lesson learned”
“They do not fit the unit”
“It did not fit my air wick”
“All four of them was USED and empty”
Top return reasons
Common lavender plug in air freshener questions
- Is lavender plug in air freshener profitable to sell on Amazon United States?
- The niche generates $84K/yr across 17 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the lavender plug in air freshener niche?
- 5 brands and 86 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lavender plug in air freshener?
- Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.4%.
- What does it cost to enter the lavender plug in air freshener niche?
- Listings span $5.31–$23.56; the average listing price is $14.24 (sweet spot $15–$100). The average incumbent carries 26,177 reviews — the moat a new listing must climb.