Is lavender oil for hair profitable to sell on Amazon United States?

The niche generates $24K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (44/100).

How competitive is the lavender oil for hair niche?

22 brands and 49 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in lavender oil for hair?

Top complaints mined from reviews: Smell, Quality-Overall, Dilute/Watery. The return rate is 0.8%.

When does demand for lavender oil for hair peak?

Demand peaks in Apr–May; the busiest month runs 2.3× the quietest.

What does it cost to enter the lavender oil for hair niche?

Listings span $5.65–$27.41; the average listing price is $11.06 (sweet spot $15–$100). The average incumbent carries 7,007 reviews — the moat a new listing must climb.

Lavender Oil for Hair

Skip it

A small market ($24K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.65–$27.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.06

avg listing price — sweet spot $15–$100

Review moat

Bad7,006.7

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-24.2%

90-day search growth — must beat 0% to launch

Market size

Bad$24K

$24K/yr · 35K searches

Is lavender oil for hair profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lavender oil for hair is a $24K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

lavender oil for hair market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $22K–$28K; units × avg price
Conversion rate: 6.1%
Avg BSR: #291
Page quality: 0%
Prime: 96%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 153 days

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

33%

Majestic Pure28%
SVA ORGANICS20%
HIQILI6%
BEAUTE DE PROVENCE5%
Essentially KateS4%
ROOTED & RAW4%

lavender oil for hair demand & seasonality

Weekly Amazon search volume, last 68 weeks — -24.2% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.3×

Open Trend

Top lavender oil for hair search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lavender oil for hair19K/yr -27.8%5.1% conv.
lavender hair oil8K/yr -16.7%3.6% conv.
lavender essential oil for hair3K/yr -11.5%5.0% conv.
lavender oil for hair growth4K/yr -37.2%4.7% conv.
lavender oil for hair growth organic882/yr -17.0%5.6% conv.

All search terms

Top lavender oil for hair products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SIVA Lavender Essential Oil 4 Fl Oz For Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper

SVA ORGANICS$8.784.6★6,766 rev

Majestic Pure 100% Pure Lavender Oil with Vitamin E for Hair Care Strengthening Nourishing and Volumizing Formula with Vitamin E & Argan Oil - Non GMO Verified 6.7 Fl Oz

Majestic Pure$13.964.5★1,547 rev

Majestic Pure Essential Oil with Glass Dropper - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lavender Essential Oil Lavender Oil 4 Fl Oz

Majestic Pure$9.654.5★38,633 rev

HIQILI Lavender Essential Oil for Diffuser Aromatherapy & Air Freshening

HIQILI$6.544.4★4,181 rev

BEAUTE DE PROVENCE Lavender Multi-Use Oil for Face Body and Hair - Organic Blend of Apricot Vitamin E Fractionated Coconut and Sweet Almond Oil Moisturizer for Dry Skin Scalp and Nails - 4 Fl Oz

BEAUTE DE PROVENCE$12.714.5★3,780 rev

Newest

by launch date

SVA Lavender Essential Oil Organic 2 Fl Oz 100% Natural Organic Lavender Oil - for Diffuser Hair Face Skin Care Aromatherapy Scalp and Body Massage Soap and Candle Making - with Dropper

SVA ORGANICS$11.214,846 rev

7mo ago

Lavender Essential Oil Lavender Oil for Diffuser Aromatherapy Sleep Skin & Hair Large 4 fl oz with Glass Dropper ROOTED & RAW

ROOTED & RAW$10.4148 rev

9mo ago

MUNUSNA Lavender Essential Oil 100ML 100% Natural and Pure Lavender Oils for Hair Body Skin Massage Home Candle Soap Bath Bombs Making

MUNUSNA$7.112,429 rev

11mo ago

SU JUABA Lavender Essential Oil 4 Fl Oz - 118ML

SU JUABA$7.67737 rev

1y ago

ORS Olive Oil Braidzone Fertilizing Serum with Lavender Acai & Biotin for Hair & Scalp 2 oz (1)

ORS$9.1677 rev

1y ago

What reviews say buyers love and hate about lavender oil for hair

What buyers praise and complain about, mined from review topics.

What buyers love

Smell52%

“Lasting fragrance”

Quality-Overall13%

“Excellent product”

Value For Money8%

“Great Deal”

Advertised Vs Actual Product4%

“As advertised”

Size-Overall2%

“Good size”

Efficiency2%

“effective for my purposes”

Strength1%

“The Sun is strong”

Vegan/Organic1%

“Organic”

Ease Of Use1%

“Very easy to use”

Durability1%

“has so many uses”

What buyers complain about

Smell60%

“Awful smell”

Quality-Overall4%

“Based on other poor reviews”

Dilute/Watery3%

“Extremely watery”

Oily/Greasy3%

“It's oily”

Strength3%

“Weak”

Size-Overall2%

“This bottle was smaller 2oz”

Advertised Vs Actual Product2%

“Not As Described”

Value For Money2%

“I was leery for the price”

Leak-Proof1%

“The bottle leaks”

Allergies1%

“Made me itch horribly”

Top return reasons

Smell63%

Leak-Proof9%

Advertised Vs Actual Product7%

Size-Overall4%

Value For Money2%

Oily/Greasy2%

Functionality-Overall2%

Quality-Overall2%

Product Condition1%

Defective Material/Parts1%

Common lavender oil for hair questions

Is lavender oil for hair profitable to sell on Amazon United States?: The niche generates $24K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (44/100).
How competitive is the lavender oil for hair niche?: 22 brands and 49 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in lavender oil for hair?: Top complaints mined from reviews: Smell, Quality-Overall, Dilute/Watery. The return rate is 0.8%.
When does demand for lavender oil for hair peak?: Demand peaks in Apr–May; the busiest month runs 2.3× the quietest.
What does it cost to enter the lavender oil for hair niche?: Listings span $5.65–$27.41; the average listing price is $11.06 (sweet spot $15–$100). The average incumbent carries 7,007 reviews — the moat a new listing must climb.