Is lavender oil essential oil profitable to sell on Amazon United States?

The niche generates $3.9M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Launch it (59/100).

How competitive is the lavender oil essential oil niche?

15 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in lavender oil essential oil?

Top complaints mined from reviews: Smell, Quality-Overall, Dilute/Watery. The return rate is 0.7%.

When does demand for lavender oil essential oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the lavender oil essential oil niche?

Listings span $6.54–$23.63; the average listing price is $10.59 (sweet spot $15–$100). The average incumbent carries 12,125 reviews — the moat a new listing must climb.

Lavender Oil Essential Oil

Launch it

A $3.9M/yr market growing +11.3% this quarter with returns at 0.7% — clears our launch bar.

Market size

Incredible$3.9M

$3.9M/yr · 2.6M searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Price range

Good$6.54–$23.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.59

avg listing price — sweet spot $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad12,124.88

avg incumbent reviews — the moat a new listing must climb

Is lavender oil essential oil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lavender oil essential oil is a $3.9M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 72% of demand. Verdict: Launch it — 59/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

lavender oil essential oil market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 400K–500K; avg 25,000–30,000/product
Revenue / yr: $4.2M–$5.3M; units × avg price
Conversion rate: 14.4%
Avg BSR: #64
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 149 days

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

23%

Majestic Pure34%
HIQILI15%
Handcraft Blends9%
SU JUABA7%
Cliganic7%
Brooklyn Botany6%

lavender oil essential oil demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top lavender oil essential oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lavender essential oil1.4M/yr +10.3%12.9% conv.
lavender oil328K/yr +28.6%10.1% conv.
lavender essential oil pure351K/yr +2.4%12.7% conv.
majestic pure essential oil68K/yr +5.3%1.8% conv.
lavender oil for skin53K/yr +18.0%6.8% conv.
lavender oil essential oil44K/yr +33.7%9.5% conv.
lavender essential oil for diffuser54K/yr -13.5%9.4% conv.
essential oils lavender40K/yr +15.9%9.6% conv.
lavender essential oil for skin33K/yr +9.3%9.6% conv.
lavendar essential oil24K/yr +27.5%16.3% conv.

All search terms

Top lavender oil essential oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Majestic Pure Essential Oil with Glass Dropper - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lavender Essential Oil Lavender Oil 4 Fl Oz

Majestic Pure$9.654.5★38,633 rev

HIQILI Lavender Essential Oil for Diffuser Aromatherapy & Air Freshening

HIQILI$6.544.4★4,181 rev

Handcraft Blends Lavender Essential Oil Huge 4 Fl Oz Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$9.574.6★25,154 rev

SU JUABA Lavender Essential Oil 4 Fl Oz - 118ML

SU JUABA$7.674.3★737 rev

Cliganic Organic Lavender Essential Oil - 100% Pure Natural Undiluted for Aromatherapy Diffuser | Non-GMO Verified

Cliganic$8.894.5★7,077 rev

Newest

by launch date

MUNUSNA Lavender Essential Oil 100ML 100% Natural and Pure Lavender Oils for Hair Body Skin Massage Home Candle Soap Bath Bombs Making

MUNUSNA$7.112,429 rev

11mo ago

SU JUABA Lavender Essential Oil 4 Fl Oz - 118ML

SU JUABA$7.67737 rev

1y ago

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lavender Essential Oil Lavender Oil 2 Fl Oz

Majestic Pure$8.6138,633 rev

2y ago

Handcraft Blends Lavender Essential Oil Huge 4 Fl Oz Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$9.5725,154 rev

3y ago

SIVA Lavender Essential Oil 4 Fl Oz For Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper

SVA ORGANICS$8.786,766 rev

4y ago

What reviews say buyers love and hate about lavender oil essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell51%

“Nice Lavender Scent”

Quality-Overall13%

“Great Quality for Price”

Value For Money8%

“Great value”

Advertised Vs Actual Product5%

“As advertised”

Size-Overall2%

“Good size”

Strength2%

“Not overpowering”

Sleep Quality1%

“Helps me relax and sleep well”

Efficiency1%

“effective for my purposes”

Soothing Effect1%

“it just helps to calm myself down”

Ease Of Use1%

“Easy to use”

What buyers complain about

Smell59%

“Awful smell”

Quality-Overall3%

“Low quality”

Dilute/Watery3%

“Extremely watery”

Strength3%

“Weak”

Oily/Greasy2%

“It is greasy”

Size-Overall2%

“It's small”

Advertised Vs Actual Product2%

“Not as advertised”

Leak-Proof2%

“It came leaking”

Durability1%

“doesnt last”

Value For Money1%

“A little pricey”

Top return reasons

Smell63%

Leak-Proof8%

Advertised Vs Actual Product7%

Size-Overall4%

Value For Money3%

Oily/Greasy2%

Quality-Overall2%

Functionality-Overall2%

Product Condition1%

Defective Material/Parts1%

Common lavender oil essential oil questions

Is lavender oil essential oil profitable to sell on Amazon United States?: The niche generates $3.9M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Launch it (59/100).
How competitive is the lavender oil essential oil niche?: 15 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in lavender oil essential oil?: Top complaints mined from reviews: Smell, Quality-Overall, Dilute/Watery. The return rate is 0.7%.
When does demand for lavender oil essential oil peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the lavender oil essential oil niche?: Listings span $6.54–$23.63; the average listing price is $10.59 (sweet spot $15–$100). The average incumbent carries 12,125 reviews — the moat a new listing must climb.