Lavender Oil Essential Oil

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+11.3%

Conversion, latest week

14.4%

Market size, estimated

$3.9Ma year

Peak month

July1.3× the quietest month

Top search term

lavender essential oil1.4M searches a year

Listings sell for $10.59 on average, from $6.54 to $23.63. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 25,000 to 30,000 of them. At $10.59 that is $265K to $318K a year per listing.

Average price

$10.59under the $15 to $100 sweet spot

Price range

$6.54–$23.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

25,000–30,000

Revenue per listing a year

$265K–$318K

Returns

0.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Aromatherapy. It carries 12,125 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#64in Aromatherapy

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

12,125per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

65 months