Lavender Neck Wrap Microwavable

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

-29.4%

Conversion, latest week

5.3%

Market size, estimated

$122Ka year

Peak month

December7.8× the quietest month

Top search term

lavender neck wrap microwavable12K searches a year

Listings sell for $30.57 on average, from $10.01 to $50.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $30.57 that is $3K to $8K a year per listing.

Average price

$30.57inside the $15 to $100 sweet spot

Price range

$10.01–$50.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

3.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #251 within Hot & Cold Therapies. It carries 2,774 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

97%

Out of stock, average day

5.0%

Average rank

#251in Hot & Cold Therapies

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

2,774per listing

Listings tracked

29

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

53 months