Lavender Napkins
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($69K/yr) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Price range
Great$5.49–$87.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.91avg listing price — sweet spot $15–$100
Review moat
Good570.61avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Market size
Bad$69K$69K/yr · 82K searches
Is lavender napkins profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lavender napkins is a $69K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
lavender napkins market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $68K–$85K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #250
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 87%
- Out of stock
- 5.9%
- Avg brand age
- 36 months
- Avg seller age
- 182 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
50
Top-5 brand share
38%
Top 20: 81%
Top-5 click share
27%
Top 20: 57%
Open market
57%
- NatNarr13%
- Party Solids7%
- KKJIAF7%
- PLOYMONO6%
- PAW Decor Collection5%
- HEIPINIUYE5%
lavender napkins demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 3.9×
Top lavender napkins search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lavender napkins31K/yr
- lilac napkins11K/yr
- light purple napkins7K/yr
- lavender cloth napkins11K/yr
- lavender napkins cloth10K/yr
- lavender napkins disposable6K/yr
- lavender paper napkins4K/yr
- lavendar napkins2K/yr
Top lavender napkins products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NatNarr 120 Pcs Cocktail Napkins Lavender Paper Napkins Scalloped 5 Inch
NatNarr$9.224.6★1,250 rev
PLOYMONO Lavender Heavy Duty Cloth Napkins - 17 x 17 Inch Solid Washable Polyester Dinner Napkins - Set of 8 Napkins with Hemmed Edges - Great for Weddings Parties Spring Easter Summer & More
PLOYMONO$9.744.7★2,934 rev
KKJIAF 50 Pack Lavender Square Satin Napkins 17x17 Inch Soft Smooth Cloth NapkinsSilky Table Napkin for Wedding Banquet Party Decoration
KKJIAF$22.604.6★438 rev
PAW - Linen Feel Napkins with Built-in Flatware Pocket Airlaid Paper Pre-Folded Napkins for Silverware Wedding Party Dinner Birthday Gatherings Monocolor Violet 50 Count
PAW Decor Collection$24.564.7★386 rev
Gee Di Moda Cloth Napkins - 17 x 17 Inch Lavender Dinner Napkins - Set of 12 Soft & Absorbent Washable Fabric Cloth Table Napkins with Hemmed Edges for Hotel Restaurant Holiday Parties & Wedding
Gee Di Moda$15.384.6★12,843 rev
Newest
by launch date
NatNarr 100 Pcs Floral Napkins Light Purple Toile Napkins Vintage Flower Butterfly Design Chinoiserie Decorative for Decoupage Bridal Baby Shower Wedding Tea Party
NatNarr$9.79258 rev
50 Pack Purple Napkins Paper Decorative Gold Foil Scalloped Edged Guest Napkins Disposable Lavender Napkins for Wedding Bridal Shower Baby Shower Tea Party & Birthday (4 x 8 In Purple)
Hunanyume$8.97137 rev
Pickytarian Premium 3-Ply Napkins 50-Count - Compostable 16x16 inch Disposable Lavender Dinner Napkins for Weddings Parties & Events - Eco-Friendly Elegant Collection
Pickytarian$12.7550 rev
PAW - Linen Feel Napkins with Built-in Flatware Pocket Airlaid Paper Pre-Folded Napkins for Silverware Wedding Party Dinner Birthday Gatherings Monocolor Violet 50 Count
PAW Decor Collection$24.56386 rev
NatNarr 120 Pcs Cocktail Napkins Lavender Paper Napkins Scalloped 5 Inch
NatNarr$9.221,250 rev
Trending
90-day click momentum
SietDESEO 50 Pieces Light Purple Napkins Disposable 3-Ply Lavender Cocktail Napkins Paper Dinner Napkins for Birthday Baby Shower Wedding Party Beverage Napkin
SietDESEO$6.124.7★
NatNarr 100 Pcs Floral Napkins Light Purple Toile Napkins Vintage Flower Butterfly Design Chinoiserie Decorative for Decoupage Bridal Baby Shower Wedding Tea Party
NatNarr$9.794.6★
Party Solids Lavender Napkins Disposable Everyday 100 Pcs 2 Ply Lavender Dinner Napkins Bulk For Parties & Party Supplies
Party Solids$16.924.7★
Lavender Cloth Napkins Set of 12 100% Cotton Washable 18x18(Lavender
KOFFOTA$18.974.6★
50 Pack Purple Napkins Paper Decorative Gold Foil Scalloped Edged Guest Napkins Disposable Lavender Napkins for Wedding Bridal Shower Baby Shower Tea Party & Birthday (4 x 8 In Purple)
Hunanyume$8.974.6★
What reviews say buyers love and hate about lavender napkins
What buyers praise and complain about, mined from review topics.What buyers love
“True to colour”
“consistent in quality”
“Just what I needed”
“Fair price”
“durable”
“The size is adequate”
“Excellent Decor”
“It's cotton, excellent material”
“The napkins are thick”
“its great knowing they can be washed and reused again and again”
What buyers complain about
“Thin”
“They are not big enough to set a table with”
“Cheap in quality”
“A bit overpriced”
“Lavender is darker than picture”
“Did not like the material”
“Some napkins are so heavy”
“smell funny”
“They arent very soft”
“they don't stick to each other when I pull one off the stack”
Top return reasons
Common lavender napkins questions
- Is lavender napkins profitable to sell on Amazon United States?
- The niche generates $69K/yr across 75 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the lavender napkins niche?
- 45 brands and 50 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in lavender napkins?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 4.1%.
- When does demand for lavender napkins peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 3.9× the quietest.
- What does it cost to enter the lavender napkins niche?
- Listings span $5.49–$87.06; the average listing price is $16.91 (sweet spot $15–$100). The average incumbent carries 571 reviews — the moat a new listing must climb.