Lavender Napkins

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

82K

Growth, 90 days vs prior 90

+4.3%

Conversion, latest week

5.0%

Market size, estimated

$69Ka year

Peak month

April3.9× the quietest month

Top search term

lavender napkins31K searches a year

Listings sell for $16.91 on average, from $5.49 to $87.06. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.91 that is $0 to $2K a year per listing.

Average price

$16.91inside the $15 to $100 sweet spot

Price range

$5.49–$87.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.1%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #250 within Disposable Napkins. It carries 571 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

95%

Out of stock, average day

5.9%

Average rank

#250in Disposable Napkins

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

571per listing

Listings tracked

75

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months