Is lavender massage oil profitable to sell on Amazon United States?

The niche generates $120K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the lavender massage oil niche?

13 brands and 25 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in lavender massage oil?

Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Motor Power. The return rate is 0.6%.

When does demand for lavender massage oil peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the lavender massage oil niche?

Listings span $8.65–$41.16; the average listing price is $15.92 (sweet spot $15–$100). The average incumbent carries 9,956 reviews — the moat a new listing must climb.

Lavender Massage Oil

Worth a look

Shows searches that convert (14.5% search→purchase), but soft demand (-8.8% this quarter) keeps it on the watch list.

Conversion

Incredible14.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Price range

Great$8.65–$41.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.92

avg listing price — sweet spot $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$120K

$120K/yr · 52K searches

Review moat

Bad9,955.71

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Is lavender massage oil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lavender massage oil is a $120K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

lavender massage oil market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $96K–$127K; units × avg price
Conversion rate: 14.5%
Avg BSR: #2,709
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 84 months
Avg seller age: 162 days

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

23%

Majestic Pure28%
Cosmetasa14%
M3 Naturals12%
Pjordo9%
Maple Holistics8%
Viva Naturals7%

lavender massage oil demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top lavender massage oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lavender massage oil17K/yr +1.2%9.0% conv.
lavender massage oil for skin17K/yr -20.8%10.8% conv.
lavender massage oil for massage therapy11K/yr +0.5%12.2% conv.
massage oil lavender scent4K/yr -21.3%14.8% conv.
massage oil lavender3K/yr -11.8%12.7% conv.

All search terms

Top lavender massage oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MAJESTIC PURE Lavender Massage Oil for Massage Therapy - Refreshing and Relaxing - Natural Oils with Lavender Essential Oil - for All Skin Types - Men and Women Massage Lotion - 8 fl oz

Majestic Pure$12.954.6★10,103 rev

Lavender Sensual Massage Oil with Collagen and Stem Cells 8 fl oz by M3

M3 Naturals$19.114.4★355 rev

Cosmetasa Lavender Massage Oil for Massage Therapy with Roller - All Natural Cruelty-Free & Spa Quality Skin Therapy Oil & Soothing Care - Lavender Geranium & Grapeseed Oil (8.8 oz)

Cosmetasa$19.374.5★8,810 rev

Pjordo Aromatherapy Lavender Massage Oil 10 fl oz Relaxing Massage Oil for Massage Therapy with Grape Seed Sweet Almond & Jojoba Spa Quality Oils for Soothing Calming

Pjordo$9.714.5★161 rev

Aromatherapy Sensual Massage Oil for Couples - Relaxing Lavender Massaging Oil for Massage Therapy with Vitamin E Jojoba & Sweet Almond - Naturally Scented Vegan Non GMO & Gluten Free (8 Fl Oz)

Maple Holistics$14.394.5★39,726 rev

Newest

by launch date

Edenika Botanicals Lavender Massage Oil for Skin Luxury Aromatherapy & Romantic Massage Oil for Date Night Relaxing & Hydrating Skin 2-Pack

EDENIKA BOTANICALS$18.6533 rev

11mo ago

Edenika Botanicals Lavender Massage Oil for Skin Luxury Aromatherapy & Romantic Massage Oil for Date Night Relaxing & Hydrating Skin 8 fl oz

EDENIKA BOTANICALS$11.3733 rev

11mo ago

Pjordo Aromatherapy Lavender Massage Oil 10 fl oz Relaxing Massage Oil for Massage Therapy with Grape Seed Sweet Almond & Jojoba Spa Quality Oils for Soothing Calming

Pjordo$9.71161 rev

1y ago

Lavender Sensual Massage Oil with Collagen and Stem Cells 8 fl oz by M3

M3 Naturals$19.11355 rev

3y ago

Lavender Massage Oil for Calming Soothing and Relaxing Muscles Massage Oil for Massage Ideal Body Oil for Skin Moisturizing for Men and Women

Newvenper$8.65306 rev

3y ago

What reviews say buyers love and hate about lavender massage oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell35%

“Great aroma”

Quality-Overall11%

“Excellent product”

Massage Quality7%

“The pump is easy to use while giving a massage”

Soft Feel6%

“makes my skin so soft”

Advertised Vs Actual Product6%

“It's how I expected”

Value For Money4%

“Definitely worth the purchase”

Absorbency4%

“absorb well”

Moist/Dry3%

“leave skin feeling hydrated”

Size-Overall1%

“The 8 fl oz bottle is a practical size for regular use”

Suitability Dry Skin1%

“Good for dry skin”

What buyers complain about

Smell22%

“Bad smell”

Advertised Vs Actual Product9%

“its clearly not the same product”

Motor Power9%

“Not pumping”

Size-Overall8%

“Not the same size”

Leak-Proof7%

“Leaked”

Functionality-Overall6%

“Dont buy it does not work”

Oily/Greasy3%

“Mediocre Minty Oil”

Skin Health3%

“It just doesnt fill good on the skin at all”

Quality-Overall2%

“Poor quality”

Ease Of Cleaning2%

“now I cant barely use it without making a mess”

Top return reasons

Smell37%

Motor Power16%

Leak-Proof12%

Advertised Vs Actual Product9%

Size-Overall5%

Oily/Greasy4%

Functionality-Overall3%

Value For Money3%

Ingredients-Overall2%

Product Condition1%

Common lavender massage oil questions

Is lavender massage oil profitable to sell on Amazon United States?: The niche generates $120K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the lavender massage oil niche?: 13 brands and 25 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in lavender massage oil?: Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Motor Power. The return rate is 0.6%.
When does demand for lavender massage oil peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the lavender massage oil niche?: Listings span $8.65–$41.16; the average listing price is $15.92 (sweet spot $15–$100). The average incumbent carries 9,956 reviews — the moat a new listing must climb.