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Lavender Massage Oil

Maybe

Buyers convert on 14.5% of searches. But demand is soft, at -8.8% this quarter, so Lavender Massage Oil is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$120K/yr52K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
66%top-5 click share · 13 brands · 25 sellers

Flapen Score

Lavender Massage Oil against its category

The dotted line is the Health & Household average. Past it, Lavender Massage Oil is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Massage Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Lavender Massage Oil 52K times last year and spent an estimated $120K. The top 5 brands take 71% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
14.5%
Market size, estimated
$120Ka year
Peak month
February1.4× the quietest month
Top search term
lavender massage oil17K searches a year

02 · Price

A sale here is worth $15.92.

Listings sell for $15.92 on average, from $8.65 to $41.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.92 that is $4K to $8K a year per listing.

Average price
$15.92inside the $15 to $100 sweet spot
Price range
$8.65–$41.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,709 within Massage Oils. It carries 9,956 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,709in Massage Oils
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
9,956per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Lavender Massage Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

25

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

23%

  • Brand 128%
  • Brand 214%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Lavender Massage Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lavender Massage Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lavender massage oil17K/yr
  • lavender massage oil for skin17K/yr
  • lavender massage oil for massage therapy11K/yr
  • massage oil lavender scent4K/yr
  • massage oil lavender3K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Massage Oil

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
0.6%of orders come back
“Bad smell”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lavender Massage Oil questions

Answered from the same tracked data.