Lavender Laundry Detergent
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.7M$1.7M/yr · 612K searches
Avg price
Great$17.83avg listing price — sweet spot $15–$100
Price range
Good$7.87–$35.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad17,796.79avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Is lavender laundry detergent profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lavender laundry detergent is a $1.7M/yr Amazon United States market (612K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 54/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
lavender laundry detergent market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 80K–100K
- avg 4,000–5,000/product
- Revenue / yr
- $1.4M–$1.8M
- units × avg price
- Conversion rate
- 15.6%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 21%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 133 days
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
658
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Mrs. MEYER'S87%
- Tide5%
- Seventh Generation4%
- Gain2%
- Amazon Basics2%
- Open — no brand owns it (0%)
lavender laundry detergent demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.Peak months: Jul, Oct · busiest ÷ quietest = 4.8×
Top lavender laundry detergent search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mrs meyers laundry detergent176K/yr
- meyers laundry detergent144K/yr
- lavender laundry detergent46K/yr
- myers laundry detergent39K/yr
- mrs meyers laundry24K/yr
- mrs myers laundry detergent18K/yr
- laundry detergent lavender18K/yr
- meyers laundry14K/yr
- seventh generation laundry detergent lavender18K/yr
- tide pure clean laundry detergent14K/yr
Top lavender laundry detergent products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MRS. MEYERS CLEAN DAY Liquid Laundry Detergent Biodegradable Formula Infused with Essential Oils Lavender 64 oz (64 Loads)
Mrs. MEYER'S$15.644.7★23,737 rev
MRS. MEYERS CLEAN DAY Laundry Detergent Rain Water Scent 64 Ounce Bottle
Mrs. MEYER'S$15.934.7★23,737 rev
MRS. MEYERS CLEAN DAY Laundry Detergent Honeysuckle 64 Fluid Ounce
Mrs. MEYER'S$16.984.7★6,209 rev
MRS. MEYERS CLEAN DAY Liquid Laundry Detergent Infused with Essential Oils Rain Water 64 oz - Pack of 2 (128 Loads)
Mrs. MEYER'S$31.014.7★23,737 rev
MRS. MEYERS CLEAN DAY Liquid Laundry Detergent Cruelty Free Lavender Scent 64 oz- Pack of 2
Mrs. MEYER'S$30.054.7★23,737 rev
Newest
by launch date
Mrs. Meyers Clean Day Laundry Scent Boosters Rain Water Scent 18oz
Mrs. MEYER'S$13.28432 rev
MRS. MEYERS CLEAN DAY Ultra Concentrated Laundry Detergent Rain Water Scent 24.3 fl oz
Mrs. MEYER'S$17.32900 rev
MRS. MEYERS CLEAN DAY Ultra Concentrated Laundry Detergent Compassion Flower Scent 24.3 fl oz
Mrs. MEYER'S$14.44900 rev
MRS. MEYERS CLEAN DAY Ultra Concentrated Laundry Detergent Lavender Scent 24.3 fl oz
Mrs. MEYER'S$13.83900 rev
Tide Purclean Liquid Laundry Detergent 63 fl oz 48 Loads
Tide$12.235,460 rev
Trending
90-day click momentumMRS. MEYERS CLEAN DAY Laundry Detergent Rain Water Scent 64 Ounce Bottle
Mrs. MEYER'S$15.934.7★
MRS. MEYERS CLEAN DAY Liquid Laundry Detergent Infused with Essential Oils Compassion Flower 64 oz - Pack of 2 (128 Loads)
Mrs. MEYER'S$31.514.7★
Mrs. Meyers Clean Day Laundry Scent Boosters Rain Water Scent 18oz
Mrs. MEYER'S$13.284.7★
MRS. MEYERS CLEAN DAY Laundry Detergent Honeysuckle 64 Fluid Ounce
Mrs. MEYER'S$16.984.7★
Gain Liquid Laundry Detergent Lavender Scent 154 fl oz 107 loads HE compatible Laundry Detergent Liquid Soap
Gain$15.564.8★
What reviews say buyers love and hate about lavender laundry detergent
What buyers praise and complain about, mined from review topics.What buyers love
“GREAT smell”
“Great clean option”
“This is a great, reliable product”
“It also cleans very well”
“Good Price”
“Soft Towels”
“The beads dissolve well in the wash”
“Easy and convenient”
“the gallon size was perfect for multiple uses”
“Clean and fresh”
What buyers complain about
“Scent was too strong”
“It was leaking”
“A big mess to clean up”
“expensive”
“Allergic Reaction”
“way too watery”
“it doesnt even do what it says it is supposed to do”
“Not the regular size”
“Quality is small”
“Product wont dispense”
Top return reasons
Common lavender laundry detergent questions
- Is lavender laundry detergent profitable to sell on Amazon United States?
- The niche generates $1.7M/yr across 19 tracked products. 90-day search growth is +6.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the lavender laundry detergent niche?
- 5 brands and 658 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lavender laundry detergent?
- Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.2%.
- When does demand for lavender laundry detergent peak?
- Demand peaks in Jul–Oct; the busiest month runs 4.8× the quietest.
- What does it cost to enter the lavender laundry detergent niche?
- Listings span $7.87–$35.04; the average listing price is $17.83 (sweet spot $15–$100). The average incumbent carries 17,797 reviews — the moat a new listing must climb.